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Banner and Display Advertisements
Banner Advertising is one of the first advertising media opportunities that became popular in the online environment and despite the availability of newer methods for marketing online, banners continue to be an important option in the brand awareness program. Though there is concern about falling click through rates, banner advertising has a definite place in creating and maintaining top-of-mind awareness for an online brand. There are a range of banner options that can be explored depending on creative needs - static banners, graphic and animated banners, high impact rich media banners such as Java, Flash or DHTML.
Key Benefits of Banner Advertising
- Brand awareness through sustained visibility
- Potential to generate curiosity and induce flow of traffic to website
- Eye catching and appealing medium to create brand recognition and logo recognition
Display Advertising
Display Advertising has evolved considerably in recent years offering scope for creative ideation, unconventional formats and innovative placement alongside suitable webpage content. While size restrictions exist in banner advertising, display ads are larger with more leeway for creative expression with images, photos and video, informative campaigns containing key details about products and services, location maps, and so on.
Display Ads can establish a strong identity for the Online Brand. They can be used for brand image building and corporate messages as well as promotions, launches and new product introductions. The best way to use display ads online is as a hook or luring mechanism where just enough information is provided to generate interest and draw people to your website. In other words, the ads should be imaginative and serve as a preview to encourage click-through to the website for more details.
Display Ads can be placed in entertainment portals, news networks, e-zines, email networks, social networks, etc for wide audience reach, and also within specific content such as quality articles or editorial to target specific audiences.
Banner ads and Display ads are distinct in their capability and both have a role in Digital Marketing campaigns. For further information about the Embitel’s Banner and Display Advertisement Services, please contact us at: sales@embitel.com