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E-Marketing, Web Marketing, Internet Marketing, Online Marketing are commonly seen terms used interchangeably to denote online promotional activity. While the internet remains the mainstay for advertising and marketing in the digital world, the term ‘Digital Marketing’ is more relevant in today’s scenario where there are several other relevant channels that can be explored besides the internet such as mobile phones and smart devices, interactive entertainment media and even shopping slots in TV channels.

 

Digital Marketing is complex mix of smart placement and smart vehicle selection and it requires a multi-pronged approach in order to be truly effective. There are multiple points on the internet and digital space where a company can potentially reach its intended target audience and each of these plays a unique role in creating awareness or inducing traffic to an e-retail website. The Digital Marketing package should typically comprise a Strategy, a Plan of activities and a Tracking and measurement system.

 

Embitel Approach to Digital Marketing: 

1. Develop a Traffic Generating Strategy: The more the visibility for your online brand, the greater the potential to attract a high level of traffic. At Embitel we explore a range of Digital Marketing campaign options to promote your brand.
2. Achieve Top Rankings in Search Engine Listings as Quickly as Possible: Search engines continue to play an important role when internet users seek out and choose online shopping sites. While SEO content leads to better ranking in search engine listings, the strategic placements of back links speeds up this process. As the concerted effort of the Digital Marketing strategy gradually begins to take effect, websites move up the search engine rankings and this has a positive impact on generating more traffic.
3. Analyse Web Analytics Reports to Fine Tune the Strategy: Web Analytics is the measurement of the number of visitors to a website, their origin of click-through and their behaviour online at the website. It provides clear insights on factors that contribute towards your business objectives and can potentially offer guidelines on areas that need to be fine tuned in order to serve the customer better. At Embitel, we have experts with experience in Omniture Site Catalyst, Google Analytics, Yahoo Analytics and Click Tracks analytics tools.

1. Search Engine Marketing: Search engines are a primary source of website traffic; Maximize traffic from keyword searches
   
   1. Search Engine Optimization - Manoeuvre your way up the search engine rankings, slowly but surely
   2. Pay Per Click (PPC)/Keyword Advertising – Be prominent on search results pages
2. Social Media Marketing: Be present in a vibrant interactive environment
3. SEO Content Development: Talk in a language that search engines expect and recognize
4. Email Marketing & Newsletters: Information and content that makes your products and services come alive
5. Banner and Display Advertisements:
1. Banners - Brand visibility & Logo recognition
2. Display ads- Brand image building over a period of time, Product ads 
6. Press Release and Article Distribution: Kindle interest for your online brand through credible news media & informative channels
7. Blog Marketing: Influence thought, express your point-of view to customers, and reinforce belief in the quality and benefits of your product and services
8. Affiliate Marketing: Forge associations with other sites to capture more eyeballs for your brand and drive additional traffic to your site
9. Mobile Phone Messaging/SMS Marketing: Direct, concise, and quick sales alerts that are short and to the point 
10. Multi-device Accessibility: Be wherever your customer is; facilitate access from anywhere, at anytime

Please click on any of the above links for more details.

Embitel provides Digital Marketing Services across the globe, for further information on Digital Marketing Campaigns and Web Analytics Report Services, please contact us at: sales@embitel.com