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Search engines like Google, MSN’s Bing, and Yahoo place relevant ads alongside keyword search lists. These ads belong to PPC advertisers who select keywords and bid against each other to be listed at the top of the list among the Sponsored links for particular keywords or phrases. Payment is based on the number of ‘click throughs’ received from the ad. It is different from the Paid Inclusions or Sponsored Ads on search results pages.

 

PPC listing has Many Advantages

1. PPC marketing is result oriented - ROI through PPC is measurable and the advertiser pays only when interested users click on the ad
2. PPC improves the quality of your visibility because you can buy a good position in the search results pages
3. PPC is suitable for B2C as well as B2B markets because search engine usage is pervasive across various segments of internet users

 

Embitel PPC Marketing Services

1. Keyword Research
2. Ad Content Development - Google/ Yahoo/ MSN Campaign Creation
3. Landing Page Creation
4. Auto/ Manual Bid Management
5. ROI Calculations, Analysis of results, documentation and report to client
    

Embitel can negotiate PPC Keywords Advertising on all major search engines such as Google, Yahoo Search Marketing, MSN Adcenter, Looksmart etc. Google’s PPC program is called AdWords and it is the most popular in this category. Google displays PPC ads in relevant keyword searches and can also place ads on content sites with relevant subject matter (contextual advertising).

 

 
Contact us at sales@embitel.com or call us @ +9180 41694200 for a more detailed explanation and discussion on the scope of Search Engine Marketing, Google Adwords, Keyword Advertising and Pay Per Click Marketing Services for your business growth.

 

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