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Press Release Distribution: Press Release is a recorded or written communication from a business, directed to members of the press, wire services and online reporters. News media both online and offline are perceived to be a neutral credible channel for information by readers as against Digital advertisements which are a paid form of communication. Therefore the visibility gained from Press Releases serves to improve the credibility and image of a business in the perception of readers.

Press Release is essential at the launch stages of a business and it is also warranted when you have important announcements about your online business. It could be business tie-ups, it could be introduction of new product lines, it could be augmentation of existing services, etc. Press Release is relevant for B2B portals as well as consumer markets. Lapsed visitors can be brought back to your site when they hear about the changes or new developments. Current users have something new to look forward to when they visit your site.

Article Marketing: Articles are another form of communication that have a great deal of credibility attached to them because they are written in an informative and non-advertising format. Articles have to be created in a manner that clearly explains and highlights favourable factors about your business that are relatively unknown to your users or potential users. The objective is to make your online business attractive to potential users and at the same time reassure existing users about your capabilities.

At Embitel we create Press Releases and high quality content for Articles and distribute to leading news services, agencies and article directories. 

 

Advantages through Press Releases

1. Fast and credible channel to communicate about your business with a large cross-section of audiences and generate quick awareness
2. Adds to brand visibility, generates audience interest, can prompt online search, and drive traffic to your online business.
3. An opportunity to build media relations for you business and this could in turn lead to further write ups by interested journalists and serve to highlight the distinctiveness of your online brand in comparison to competing brands.

Advantages through Articles

1. Article placement increases the back links to your business and contributes towards improving your search engine rankings
2. Target audience specific placement of articles can generate the right profile of traffic to your website

 

 

For further information about the Embitel PR and Article Distribution Services, please contact us at: sales@embitel.com