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The search engine algorithm uses a combination of factors to rank websites during keyword searches. Search Engine Optimization is the process of ensuring that your website gets picked up and ranked favourably in keyword searches. One of the key factors in the selection of sites is the content on the web pages. Therefore the choice of words and phrases requires careful consideration in manoeuvring your way up the rankings. The volume of ‘back links’ to your site are another key factor in deciding ranking. Embitel will work on both these factors to facilitate good ranking for your site.

 

SEO is an intelligent and cost-effective technique to improve rankings in search listings and it has emerged as an imperative part of the overall online marketing program. 

1. SEO improves ranking and visibility of your e-Retail Brand
2. SEO increases awareness of your e-Retail Brand
3. SEO can drive more traffic to the site and increase sales leads since listings that are higher up on the rankings have greater potential to generate click-throughs for a website.

 

Embitel will apply a combination of optimization (SEO) techniques to increase the scope for high ranking for your business in keyword search listings.

 

 

Research Pointer:  Google continues to be the most frequently used search engine worldwide. A good placement in the Google page rank gives your site a competitive edge over other sites in similar genres. ComScore reported 46 Percent growth in global search market in 2009 with 131 billion searches reported in December 2009. Google Sites ranked as the top search property worldwide cornering two-thirds of all searches conducted worldwide in Dec 2009.
Source: Quoting from comScore qSearch Press Release dated January 22, 2010 (comScore, Inc. is a leading research firm in the digital world)

(Note- The above research pointer can be dynamic and changed by Embitel whenever there are new research findings. This will refresh the material at regular intervals, make it more current and give visitors something new to read and think about)

 

 

Embitel addresses SEO as a multi-stage process that includes both On-page and Off-page optimization factors

1. Starting point - Assessment of website objectives
2. Keyword Research and selection of key words and phrases 
3. On-page Optimization
1. SEO Content development
2. Meta Tag Optimization
3. Image Tags Optimization
4. Header Tags
5. Internal Link Navigation
6. XML Sitemaps Creation & Updating
7. Robots File Creation
4. Off-page Optimization
1. Search Engine Submission
2. Online Directories & Blog Directory Submissions
3. Link Building Campaign
4. Participation in comparison shopping sites – Comparison sites carry lists of comparative products in various categories, and display links that can connect interested visitors with e-Retailers they may not be familiar with.
5. Press Release Distribution and Article Directory Submissions
6. Classified & Yellow Page Registration

 

 

Contact us at sales@embitel.com or call us @ +9180 41694200 for a more detailed explanation and discussion on the scope of Professional Search Engine Optimization (SEO) Services for your business growth.

 

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