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Social Media Optimization is a form of Internet Marketing conducted through social networks, communities, blogs, forums and other emerging forms of online social media. Social Media Optimization tools like Web 2.0 can be used to develop web pages and application that allows users to communicate with you directly and also interact with each other. Social media can be addressed with the same branding elements that identify your online brand but with slightly different messaging goals and execution.

 

Social networking sites are emerging as an important digital marketing opportunity with the number of members running into millions on some of the networks. Key factors that make social networking sites attractive for advertisers -

1. Perceived to be a ‘happening’ and exciting environment by users
2. Offer an interactive informal environment
3. Members usually list their likes and preferences and this represents an opportunity for targeted advertising for e-Retailers.
4. An avenue to become approachable. Some of the popular social networks such as facebook allow businesses to create a dynamic webpage within their site which can be used fairly effectively to form an online community, and forge a direct conversation and interaction with visitors. In contrast to your e-Retail site or Business website where the focus is usually on the business end or the product catalogue, on a social networking site your focus can shift to building an approachable image for your business. Your page can be used to provide a sociable profile of your company, your history, your ad campaigns, photos of candid moments in your offices, testimonials, social causes that you support, and interesting bits of information about your philosophy and work ethic.

1. RSS Feed Marketing – updates on latest happenings in your e-Retail store can be distributed via RSS Feed Marketing. This increases visibility not just for your brand but also for your products and services. The increased visibility works in your favour in search engine rankings as well
2. Online Forum Postings 
3. Video Optimization & Distribution
4. Online Ratings/Reviews 
5. Wiki development
6. Podcasting
7. Blog postings
    

 

Contact us at sales@embitel.com or call us @ +9180 41694200 for a more detailed explanation and discussion on the scope of Social Media Optimization (SMO) & Marketing  Services for your business growth.