The Objective

One of the largest players in organized retailing of kids wears in India, not happy with the previous site as it was not depicting their brand and was not addressing their customer segment; the objective was to address the key concerns areas:

• Current design is not inline with brand expectation
• Flexible & easy to use menu structure
• Easy maintenance of their e-catalogue
• Flexible layout that can be adapted to season collection themes without changing the whole design
• Entertainment section where audience can have fun

Our Role

• Understanding of the Brand, style and its current & future requirements for online catalogue
• Evaluation of open source tools for cost effective solutions
• Define, Discuss & Decide on Navigation structure
• Design that meets the customer expectation in terms of Brand & Style
• Prototype development for better understanding on the requirement
• E-catalogue implementation and content updation

• Creating of entertainment zone for kids
• Involvement of client in every stage of the project

Our Solution

• Based on the client’s current & future needs as understood after the requirement gathering, embitel proposed to implement a content management & e-catalogue system. To make it cost effective, few popular open source tools were evaluated
• The evaluation was based on few criteria such as popularity, usability (backend), security, performance, features, community support etc.
• Improved navigation for the product catalogue
• Provision to archive previous seasons catalogues
• Integration of free games in the entertainment zone

Clients Benefits

• A complete content management system and a e-catalogue system with out increasing the total cost of the project
• A Flexible and Scalable solution
• User friendly web pages and template based designs
• Support to multi-column layouts
• Easy maintenance of information pages & product catalogue

• The web page can be maintained even by a person who is not technically very sound.
• The administrator can easily create and manage latest Press Releases.
• Options to manage metadata for SEO friendly pages
• Easily scalable to a online shop system

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