Design and Usability

Design to SELL is the mantra at Embitel. It is true that consumer in the one who buys within the shop and nobody else hence it becomes important that the designs are simple and use common approach and still stands out from the crowd, design should be easy to understand, loads faster and guide the user.

User-Centric Design

• You have to know what your customers wants!
• Methodology based on user behavior monitoring and surveys
• Describing "common sense" of placement 

Style Guide Compliance

The brand identity has certain visual imperatives and guidelines associated with it. Our design team will conform to a mutually agreed style guide for various elements, graphics, fonts, colours, logos and symbols used online at your e-retail site so that the visual impact closely mirrors your brand and is consistent throughout the user interface with your online brand.

Functionality

An Information Architecture and Interface Design that clearly defines the functionality and visual framework for the site is crucial in e-retail businesses. In our experience, users will gravitate towards e-retail sites where they feel comfortable with the site layout, navigation process, product search facilities, and order processing systems.

Ease of use

Embitel has a user-centric approach in developing the blueprint for your site. The design, layout and features should serve to keep the customer engaged and act as a guide from the beginning till the end of the buying process. Our focus is on creating an information architecture that optimizes user interactivity with the website and facilitates sales conversion.

Focus is on uncomplicated usage and easy navigation. We have a very carefully developed usability testing process that can assess, iron out and correct all glitches so that the user extracts maximum benefit from the e-Retail experience. If the customer is not able to perform tasks on the website then the customer may or may not return to the site and the very purpose of having e-retailing services is lost.