Digital Commerce Blog
10 Steps For Successful Enterprise Cloud Migration
Thinking of moving your enterprise to cloud? Search no more. We have covered best practices or steps that will help in successful enterprise cloud migration. Our practical guide will tell you more about cloud migration advantages to businesses. Learn about cloud migration KPIs in detail.
Benefits of DevOps and It’s Role in Cloud Development
To achieve successful cloud applications development, businesses must implement Agile and DevOps methodology. DevOps and Cloud applications must work together and initiated at the same time. DevOps in cloud reduces silos and gaps by removing barriers between developer and operation teams.
How to Master Customer Service Automation in Public Sector
Understand the benefits of customer service automation in government services. AI chatbots and keyword chatbots provide 24/7 customer service. Automated customer service gives better customer service, retain customers and reduces errors when used in public sector. customer service automation helps in seamless workflow at lower cost.
13 Things to Consider While Choosing the CRM System
Small and big businesses today need a CRM system to sustain. Choosing the right CRM software is quintessential for the businesses to run efficiently. CRM deployment whether cloud or in-premises should be mandated. CRM scalability is another crucial feature to note. Most importantly CRM solution should align with your goals.
How to Overcome the Challenges of Cloud Application Development
Cloud application development has been ground-breaking when it comes to the growth and results of companies. There are a lot of benefits that can be derived from cloud applications. However, cloud application development also comes with its own set of challenges. We have thrown some light on the problems that developers face during cloud application development and the measures/steps that can help us overcome the challenges.
How IT Service Desk Software Can Revamp Business Processes
The primary goal of any IT organization is to help customers, offer IT solutions and support the users efficiently. Upgrading to services like Incident management, self-service portal, ticket management, etc. to solve customer’s problems in a timely manner becomes necessary. This can be achieved with the help of IT Service Desk (ITSD) software such as Freshservice. Read more about ITSD and Freshservice here.
Digital Experience Platform and Why Adobe Experience Cloud Is Here to Stay
Companies are amping up their growth through Digital Experience Platforms (DXP) to meet the needs of savvy customers through personalised, seamless and smarter solutions at multiple touchpoints. This blog takes a close look at the advantages of Digital Experience Platforms. Also check out the key characteristics of Adobe Experience Cloud and why it is a sought-after platform for businesses today.
Ecommerce Trends for the Food and Beverage Industry in 2021
While we stayed indoors during the pandemic-induced lockdown in 2020, our reliance on ecommerce platforms for food and beverages increased. Hence, we witnessed several new trends in the F&B ecommerce space during this time. In this blog, we explore the disruptive ecommerce trends in 2021 like contactless delivery, curbside pickup, direct selling to customers, brand loyalty, ecommerce through social media, etc.
How Manufacturers Can Leverage Ecommerce to Address Their Business Challenges
Manufacturing industry has come to the realization that, in order to uncover new growth opportunities in this digital era, they should tap into e-commerce. So, what are the value-adds for a manufacturing business of adopting e-commerce? What are the top concerns of manufacturers that prevent them from going online? Read on.
What Makes commercetools the Most Robust Headless Platform Out There?
As the ecommerce industry gradually embraces headless commerce, whereby the front-end is decoupled with the backend, as its future, we set out to explore the emergence of commercetools as one of the most agile headless platforms out there.
How COVID-19 has Forced the Retail Sector to Root for Digital Adoption
As we come to terms with the COVID-19 pandemic, government-mandated lockdown, and social distancing rules, retail is one of the key industrial sectors that was severely hit. But all is not bad for the retailers. Fortunately, COVID-19 has emerged as a gamechanger, leading to accelerated digital adoption by retail organizations of all sizes. Read on to more about the new retails trends in the post-COVID-19 era.
How to Use REST Assured for Testing Application Programming Interfaces?
Most modern-day digital applications leverage the Application Programming Interfaces for reliable communication with other systems. This has made API testing a critical part of ecommerce SDLC. In this blog, we discuss the benefits and best practices of performing API testing using REST Assured.
AI in Ecommerce – A Close Look at the Groundbreaking Trends in 2020
Artificial Intelligence (AI) in ecommerce enables customer-centric online searches, answers customers’ queries, simplifies sales techniques and much more. This blog takes a look at the applications of AI in ecommerce that are disrupting the industry today.
Magento and Adobe Experience Manager: The Most Modern CMS Meets the Ecommerce Powerhouse
Finding the perfect blend of commerce experience and branding has always been a tough nut to crack for the ecommerce players. However, the integration of AEM and Magento has changed the rules of the game. Curious? Read on for more details..
How Product Recommendation Can Increase Conversion Rate for Your Magento Ecommerce Store
Personalized Product Recommendations are highly relevant suggestions that take visitor data for deep analysis and stimulate visitor engagement on your Magento Ecommerce Store. Read all about it here.
Why are Accelerated Mobile Pages (AMP) a Must-Have for Your Magento Ecommerce Store?
If you own a Magento Ecommerce Store, you need to be aware of the advantages of Accelerated Mobile Pages (AMP). A web component framework that optimises page loading speed, Accelerated Mobile Pages are an essential part of your digital marketing toolkit.
Magent 2.x vs Shopify: A Quick Comparison Between Two of the Most Popular eCommerce Platforms
Magento 2.x or Shopify- most of the e-commerce businesses have a tough time deciding between these popular e-commerce solutions. We bring you an infographic that compares Magento 2.x and Shopify based on factors like Omnichannel, Multi-language support, IT infrastructure & many more.
Fact Check: How Magento 2 Platform can Support the Hyper Growth of Ecommerce & Retail in Middle-East
Middle-East is fast emerging a bussing hub of the e-commerce business. The region also has demonstrated an interesting trend in terms of e-commerce development platforms! We are talking about the growth of Magento 2 as a preferred e-commerce platform in the region. In this blog, we analyse how the Magento 2 Platform can Support the Hyper Growth of E-commerce.
[Video] Headless Commerce and Progressive Web Apps: A Match Made in Heaven
The journey to Headless Commerce is best traveled through the milestone called Progressive Web Apps. PWA features like push notifications, deep-linking and offline availability make it one of the best Headless Commerce Solutions. Watch the video for a better insight
Adobe Symposium 2019 Highlights: Welcoming Magento Commerce to the Adobe Family & Demonstration of Headless Commerce
Adobe Symposium 2019 introduced Magento Commerce & Marketo, to the digital leaders. It was an evening about ideas & innovation for creating “Experience-Led Business”. Embitel as the Showcase Partner of the event, intrigued audience with demos on Headless Commerce & AEM -Magento Commerce Integration. Read details here.
[Video Blog] What Makes Pimcore An Ultimate Digital Platform For Enterprises
Pimcore is the new-age digital platform for dynamic management of product information to deliver a personalized digital experience to end-users. But how does it enable personalization? Why should retail brands looking to take their business online consider PIMCORE? Find out in this blog.
[Video Blog] How Headless Commerce can Help Retailers and Ecommerce Businesses to Deliver an Unbound CX
Is your Ecommerce Technology Architecture equipped to integrate with the ever evolving User Interfaces like Voice Assistant Systems, Wearable Devices, Kiosks and more? With Headless Commerce solutions at helm, you will be more than just ready. Watch this video to know more.
How Does Headless Commerce and Progressive Web Apps Complement Each Other: An Insider’s Take
Is it possible for your ecommerce brand to be prepared for an instant integration with new devices and render a customized front-end UI for Wearable Devices, Kiosks, Voice Assistant Devices and more? Yes, it is! Allow us to introduce you to the world of ‘Headless Commerce’ which has ‘No Strings Attached’ with the back-end Ecommerce Engine.
What is Headless Commerce and Why it is a ‘No Strings Attached’ Ecommerce Solution
Headless Commerce for the lightning fast content delivery and Progressive Web Apps for an engaging app-like Customer Experience- A Match made in Heaven. Find out how the magic unfolds when the two new super stars of ecommerce meet.
What’s in-store for Ecommerce Merchants and Magento Developers: An Analysis of Magento 2.3.0 Release
Official Beta version of Magento 2.3 is out! Does this release live up-to the promise to deliver “engaging and innovative shopping experiences”? In this blog, we analyse Magento 2.3 to find out what it has to offer to the merchants and Magento Developers
Understanding ‘Product Catalog Management’ with PIMCORE: An Ecommerce Developer’s Perspective
Multiple stores and Inventory that consists of Millions of Products and related data – today Ecommerce Websites need to support such massive scale. If you are an Ecommerce Developer, then PIMCORE is your ‘friend in need’ for seamlessly building solutions that match this scale. Find out how!
How PIMCORE Information Management Solution Lets You Do More With Magento
A Multi-store Ecommerce Website should allow to showcase different products in different geographies at different prices . PIMCORE with its dynamic product workflow engine and master data management capabilities helps ecommerce companies handle such challenges. Read to learn how you can do more with PIMCORE and Magento.
7 Tips to Improve the Security of your Magento 2 Ecommerce WebSite
As one of the most trusted Ecommerce Technology platforms, Magento 2.0 has all the robust security measures in place.However, there are certain best practices that must be implemented by an Ecommerce website developer. This is necessary to ensure that as an Ecommerce Business, you uphold the trust of your online customers and deliver a seamless […]
Woocommerce vs Magento Commerce: Which eCommerce Platform is Best for your Online Business?
Confused about choosing between Woocommerce and Magento for your e-commerce business? Here is a quick reference guide to resolve your dilemma between the two popular e-commerce Platforms. We also highlight key factors to help you choose: Community support, Business model, Installation features, Security & more.
Connected Retail Market is Set to Grow by 400%! A Sneak-Peek into IoT Use-Cases that will Drive this
By 2025 Connected Retail market is estimated to be US$82.31 billion. This is 400 % more than 2016. In this blog, we try to explore how IoT is enabling this disruption.
How Modern Retailers can Leverage Internet of Things for Supply Chain Management
Internet of Things (IoT) is leading the digital transformation of global supply chains in retail commerce. Find out how IoT enabled processes are helping businesses optimize their supply chain
Best Practices for Successful Integration of ERP/CRM With Your Magento 2.0 eCommerce Website
When Magento works in association with an ERP or CRM, the results are nothing short of magical for the business. The most evident advantage is improved customer experience through instant order tracking, expedited delivery, detailed communication and a lot more. Here are some best practices that must be followed during the integration to avoid any kind of errors that might cause trouble later.
B2B eCommerce Trends to Watch Out for: Progressive Web Apps, AI, Personalisation
Like its B2C counterparts, at B2B ecommerce companies Customer Centricity is taking the center stage. This has called for innovations and disruptions in ecommerce technology, operations, and omnichannel sales strategy. Here is a sneak peek at some major B2B ecommerce trends that may decide the future course of B2B ecommerce companies.
Why is Magento the Best B2B Ecommerce Platform for Ecommerce Website Development?
The B2B Ecommerce website development market is rapidly growing and B2B companies have realized the effectiveness of ecommerce. B2B businesses have started treating ecommerce as a channel to not only engage with customers and achieve sales conversion but also to collect first hand data about the customer preferences and other details. Like B2C, B2B commerce […]
IoT in Retail Industry: 2018-19 Trends and How Retail Stores are Deploying IoT
Based on the findings of new IoT report from Aruba Networks, we share with you the latest IoT trends in retail commerce. Find out how retail stores are leveraging IoT for geofencing, in-store customer engagement, supply chain management and more
10 lessons B2C and B2B Ecommerce Businesses can Learn from Alibaba’s Singles Day Sales?
From Omnichannel Commerce, In-Store Technologies, Gamification to Robust Ecommerce Server Infrastructure and AI in Ecommerce Marketing and Customer Service, here are the 10 lessons a business can learn from Alibaba Group’s Global Shopping Festival (11.11)
How Alibaba’s Global Shopping Festival Showcased Mind-Blowing Scale and the Future of Retail
Global Shopping Festival 2017 delivered sales numbers that clearly manifested its supremacy over Amazon Prime Day, Black Friday & Cyber Monday sales. But when we dig deeper, this 11.11 event also showcased the ambitious ‘New Retail’ strategy of Jack Ma.
Will Jack Ma be able to take Alibaba beyond being an ecommerce company and make it a technology, social, financial and entertainment powerhouse?
Digital Wallets Integration for Magento Commerce Websites Made Easy
With the push for a cashless society in the UAE and the adoption of Klip digital wallet, our experts explain all about digital wallet integration
Magento is a Leader in The Forrester WaveTM: B2B Commerce Suites for Midsize Organizations
What makes Magento a Leader among B2B ecommerce platforms? An independent report finds Magento’s advantages are many: feature-rich, affordable, vast range of easily available Magento extensions, and more.
Speed Up Magento Website with these Magento Speed Optimization Tips
Your Magento website loading speed can be improved significantly with a few simple tricks, and contribute to better Magento website performance and user experience.
7 Tips to Hire the Best Ecommerce Development Company
Choose your ecommerce website development partner wisely with these practical tips to assess the quality and credibility of the ecommerce website development company.
How to Get the Best RoI Out of Your Ecommerce Website Hosting & IT Monitoring Service
Trim your expense and get maximum value from your investment in ecommerce website hosting and IT monitoring with these 4 tips.
‘Amazon lost $3.48m in 2007 During Two Hours of Downtime’: What Goes into 24/7 IT Support and Monitoring for Ecommerce Websites
How ecommerce IT monitoring companies carry out website monitoring and maintenance, broken down in steps.
5 Best US Payment Gateway Solutions for Your Ecommerce Website
Integrate the best payment gateways for secure and trustworthy shopping experience on your ecommerce website.
Ecommerce Trends in India to Watch Out For
Ecommerce in India in constantly evolving, and the only way to succeed is to keep up with the next big ecommerce trends.
7 Step Guide to Content Marketing for Ecommerce Websites
A comprehensive step-by-step guide to content marketing for ecommerce websites, from addressing the right audience, to the various mediums to consider
Lessons from my Ecommerce Consulting Journey of 10 Years: Strategy Mistakes Business Owners Should Avoid
Get the most out your ecommerce strategy by avoiding these mistakes in disucssions with your ecommerce consultant
3 Tips to Fine Tune Keywords in E-Commerce PPC Campaigns
Practical tips on keeping your ecommerce PPC campaign keyword strategy up to date and facilitate good ongoing results.
5 best Magento SEO Tricks for Ecommerce Websites
Must-read tricks to get your Magento website SEO to work for you.
8 Ultimate On-Page SEO Tips for Your Ecommerce Site
Ecommerce SEO tips to improve organic reach and improve your website’s ranking.
Top Magento Marketplace Module – Medma Module Case Study
Of the many Magento marketplace extensions out there, Medma is one of the best choices for its solid basic structure, host of features and easy customizability. Read this analysis of all that you can expect of it.
6 Common Magento SEO Mistakes That Can Jeopardize Your Ecommerce Website
SEO for Magento ecommerce websites has unique challenges and here are the 6 common SEO mistakes you should avoid to get a better ranking for your keywords.
JARIR BOOKSTORE – an Omnichannel Commerce Success Story in the Middle East
From bug-fixing to developing omnichannel commerce, these are the steps for omnichannel commerce as followed by this leading Middle East brand.
17 Reasons on Why To Choose Magento For Your E-commerce Website
Magento is used by 26% of the Ecommerce stores. Let’s evaluate Magento features and understand why Magento is a better option for eCommerce website development.
Magento Enterprise Vs Community Edition: Top 10 Features Comparison Infographic
Infographic comparing the top 10 features of Magento Enterprise and Community Edition. Learn about major differences in the editions to make a quick decision.
3 Positive Business Impacts of Ecommerce in India in my 10 Year Journey
Contrary to expectations, the advantages of ecommerce in India have extended beyond the obvious—from benefiting existing local stores, to drastically improving business operations.
Magento 2 Community Vs Enterprise Edition: A guide to Evaluate for Ecommerce IT Managers
Does Magento 2 Community Edition suit your needs, or Magento 2 Enterprise Edition? We give you all the facts to help you decide
Top 4 Features of Magento 2 ecommerce platform
Magento 2 with unique features and numerous benefits is the best ecommerce platform for medium or large ecommerce businesses. Consider these top 4 features while switching to Magento 2.
Top 8 Reasons to Migrate to Magento 2
Experts anticipate a significant increase in the number of Magento 2 stores within a year as more and more web stores migrate to the new Magento 2 version.
Need reasons for migration to Magento 2.0? 5 ecommerce success stories from USA to inspire you
The US has seen the highest rate of Magento 2 development so far, and these examples of successful Magento 2 implementation can inspire you to develop your ecommerce webstie on this platform too.
5 best practices for mobile app UI design
Mobile app developers can follow these 5 best mobile app UI design practices for creating an engaging ecommerce mobile app and improve your customer retention.
Top 5 Hybrid Mobile App Development Frameworks
Let’s have a look at top 5 hybrid frameworks that are mostly preferred for hybrid mobile app development which can be compatible with different mobile operating platforms.
6 Hacks to Improve Mobile App UI
Having a great mobile app UI is vital if you want users to spend more time on your app. Read these tricks to improve app usability and deliver a positive experience.
10 Ultimate Mobile App Development Outsourcing Checklist – Infographic
Here is an infographic on 10 important things that you should work on before outsourcing your mobile app development projects to an agency.
10 Ultimate Checkpoints Before You Outsource A Mobile App Development Project
A step-by-step list of points to cover before outsourcing mobile app development for your business
The top 5 trends in mobile app development in 2017
Get a headstart on the year with these trends that will dominate mobile app development in 2017 to boost customer engagement and improve business performance.
Embitel Leadership Diaries: Rear-View 2016 by MD Sharad Bairathi
2016 at Embitel was about wider presence, technology growth and customer satisfaction, among other things.
Embitel Leadership Diaries: Why You Should Promote Ownership at Workplace
Good leadership to encourage ownership of the task among project members can influence the outcome positively, finds Embitel’s delivery manager Dipanwita Jakkula.
What’s coming up: Ecommerce Trends in 2017
The ecommerce market is already large, but growing it further will be an achievement for those who make the right moves first. We share features and marketing ideas that will dominate the online retail industry in 2017.
Looking back @ 2016: Our year in ecommerce
Our head of ecommerce business reviews the last 12 months to recount noteworthy happenings at Embitel.
Magento ecommerce Implementation in the Middle East
Opportunities for retail ecommerce are huge in the underdeveloped markets of the Middle East, and if businesses choose the right technology, they can enjoy immense success. A list of 4 diverse Magento stores in region explains why Magento platform would be an ideal choice.
How 4 Successful Ecommerce Companies in Middle East Have Overcome the Hurdles
Everybody’s talking about how ecommerce in the Gulf Cooperation Council (GCC) countries is still at a nascent stage. If you consider smartphone penetration in the region (over 65%), internet penetration (overall more than 90%), and compare it with the share of ecommerce in the GDP (0.4%), indeed there is immense growth potential. The GCC countries […]
5 Must Have Mobile Apps from the Middle East
UAE has some of the best mobile broadband penetration and mobile apps are the best way to reach out to the population. These 5 popular apps from the UAE show creative and inspiring ways mobile apps have been used by different sectors to boost sales and offer convenience.
5 Cool Augmented Reality Apps that Helped Businesses Boost Sales
Augmented reality isn’t limited to gaming–use its cool factor to improve user experience, deliver delight to your customers
and increase sales. Here is the list of 5 augmented reality apps for businesses.
How to Get Your Retail Website & App Ready for the Festive Season
With the festival shopping bonanza coming up soon, ecommerce websites and mobile apps need to gear up for the rise in traffic and demand. We share 8 tips to prepare for holiday season shopping.
How much will an ecommerce website cost for your Small and Medium business?
Our ecommerce technology consultants will help you to find out the website development cost. Answer simple questions regarding your online business model, UX design and system integration requirements.
Digital transformation for retail business 101
What is digital transformation for retail? Is it necessary and how can you implement it? We shed light on transforming your business operations, the customer experience and adapting your business model to align with expectations of the digital customer to cover every aspect of your business transformation.
Online grocery webstore features for efficient operations and logistics – SAP hybris RDS demo (Part 3)
A grocery webstore backend should have features that that support efficient business operations to fulfil the low-margin but high demand specific to the sector. Here’s a list of features you must include.
Grocery webstore features for a seamless shopping experience – hybris RDS demo (Part 2)
Online grocery and FMCG retailers have the potential to tap into a massive retail market by including these features on their webstore at the checkout stage. The features are designed to give consumers a smooth shopping experience and deliver success.
Launching an ecommerce website? Challenges faced by small and medium enterprises
According to a PwC report, ecommerce technology, its scalability, its agility and capital investments in IT infrastructure are the top challenges faced by ecommerce companies in India. Find out how small and medium (SME) businesses can overcome these challenges and launch an ecommerce web-store.
Grocery webstore features for a seamless shopping experience – hybris RDS demo (Part I)
In the first post of a demonstration series, we explore the must-have front end features of a grocery and FMCG webstore. These features have been developed in response to the specific needs of the online grocery business and to ensure a seamless shopping experience and convenience to consumers.
What are the Challenges to eCommerce in the Middle East?
The ecommerce market in the Middle East is unique – it is still underdeveloped but is already expecting the conveniences available in developed markets. This presents unique challenges to retail businesses in the Arab world.
Ecommerce in the Middle East – What are the demographics?
How many people shop online in the Arab world? What can they afford and what are their preferences? Get insights into the demographics of ecommerce in the Middle East from this showcase of the State of Payments 2016 report by Payfort.
Online retail in the UK: digital commerce success stories
The UK’s retail industry has seen a significant growth in online sales in recent times. Read stories of brands that have implemented multichannel and omnichannel and are already enjoying increasing sales and profits, while others follow.
Best online payment gateway services in the Middle East – a comparison
Opting for local payment gateways has its benefits. An overview of the top payment gateways of the Middle East to help you choose which one is right for your business and make payment gateway integration easier for you
Why Magento Enterprise Edition is one of the best digital commerce platforms for SMBs: Gartner’s Magic Quadrant report (free download)
In its evaluation of digital commerce platforms, the Gartner Magic Quadrant (report available for download here) finds that Magento Commerce is an excellent choice for small and medium businesses looking for a cost-effective digital transformation journey.
SAP hybris – a leader in Gartner’s Magic Quadrant for Digital Commerce (free download)
SAP hybris has once again emerged as a leader in Gartner’s Magic Quadrant for Digital Commerce 2016 (entire Gartner report available for download here). SAP hybris offers robustness, versatility, growth, and rich functionalities that make it a leading digital commerce platform for B2B and B2C business models.
Magento Ecommerce Success Stories: Brands from the Middle East
Magento customization, integration, mobile responsive design, omnichannel implementation: our work for projects in the Arab world has accelerated our clients’ ecommerce path to success
Ecommerce trends in the UAE and rest of the Middle East
With the rapid growth of ecommerce in the UAE, Saudi Arabia and rest of the Middle East, trends are emerging and players are able to identify challenges. What do the numbers say and what should businesses expect? And how can the right ecommerce technology vendor in the Middle East help? Read on
Magento 2 v/s Magento 1.X benchmark tests: Results reveal why magento 2 migration is a good idea
Magento 2.0, a next gen open source digital commerce platform, has outperformed Magneto 1.x in benchmark tests. Find out how it processes up to 39% more orders/hour and provides 51% faster check-out
Magento stores dominate Alexa ecommerce site listing
In a recent study of the list of Alexa top 1 million ecommerce websites, Magento platform stores comprise the largest chunk of ecommerce websites.
Top 5 Magento extensions for your Ecommerce Web-store
Up your chances of success with the true heroes of a web-store built on Magento.
Celebrating Gender Parity this Women’s Day | Stories Worth Sharing
Our women achievers tell us what how parity makes it possible for them to achieve their dreams.
hybris based Rapid Deployment Solution (RDS) for Online Grocery business
“Your Online Grocery store can now go Live in just 100 days!” Technology is a great enabler of your ecommerce business ideas.But at times project over-run costs can severely impact not only the bottom-line but also your time-to-market. In order to safe-guard your business from such repercussions, our team of Ecommerce Business and Technology Consultants […]
Omnichannel Jarir Experience across web-store and in-store
Jarir Bookstores is one of the very special, challenging and fulfilling projects for my entire team. HQ in Riyadh, Saudi Arabia, Jarir is a one-stop shop for office and school supplies.
Magento 2 trained solution partner
With great pride and honor, I extend my best wishes and heartiest congratulations to the entire Magento Ecommerce team for completing Magento 2 certification
Why You Should Be a hybris Developer @ Embitel
Embitel has always prided itself on two things: its tendency to innovate for great customization, and its people-first policy – whether it’s partners, clients, or employees.
Throwback 2015 – Embitel’s Ecommerce Wins
Brief highlights of our Ecommerce team’s efforts and accomplishments.
Embitel’s 2015 – QA Initiatives that Made a Difference
How we worked towards better processes and improved outcomes in the last year, and how we plan notch it up in 2016
Retail Technology in 2015: A Look Back at the Trends in Omnichannel Commerce
How e-tailers found ways to evolve in the year past
6 Reasons for Migrating to Magento 2.0 from Magneto 1.x
A Magento 2 trained engineer finds the upgrade has several benefits of great value.
Magento 2 – is it worth the hype?
Resmi Sudha, Embitel’s Magento ecommerce developer, gives the low-down on the much-awaited Magento 2.0.
Omnichannel Retail – A Win-Win for Retailers and Customers Alike
Does going omnichannel really offer benefits? Let the numbers do the talking.
Magento Extended (ME) – A proprietary framework designed for faster and better performance
Embitel’s unique framework makes working on Magento easier and the result better.
Going Omnichannel: 3 Operational Challenges Retailers Face
Omnichannel may be creating a buzz all around but it comes with its share of hurdles. Read about the common problems before you embark on the journey.
The curious case of the Mobile App and the Ecommerce Business Model
With research reflecting rising use of smartphones and high conversion rates among customers who browse retail apps, the need to go mobile is growing more urgent for retailers. Here’s the why and how of going mobile.
hybris Commerce Suite: Speed-to-Market with hybris Android App SDK
An Embitel software engineer shares his experience of bringing the shopping experience to the consumer’s fingertips with hybris mobile SDK for Android.
Top 4 Internet of Things (IoT) Retail Use Cases and Examples
There’s no dearth of ways to use IoT in your retail business, as these real-life examples will show you. Read on and get thinking – how can you use it to benefit your business
Ecommerce Technology Vendors in India – An Insider’s Perspective
Looking at statistics, we understand that India is the next big hub for Ecommerce IT infrastructure, and services with big players like E-bay, Amazon, Tesco, and Walmart are eyeing their technology centers based here.
A 7-Step Framework for Successful Ecommerce Implementation
Now that the fundamentals of an ecommerce business in theory are clear Is your Ecommerce website, a retail web-store? – the 4 fundamentals to make sure!).It is now time to put them to practice
Ecommerce Consulting, QA and Agile Development – How Embitel Gets It Right
Embitel Technologies strives to create an ecommerce platform for each client that will be best for business. With intensive Business Consulting services, project management and Agile development, this blogpost explains how Embitel gets it right at every stage.
Is Your Ecommerce Website Really A Retail Web-Store? – The 4 Fundamentals To Make Sure!
Reality is that ecommerce is all about creating the best-in-class retail experience for consumers using internet-based technologies. It is about reaching a new generation of tech-savvy consumers by using digital media tools and techniques to let the consumers know about the unique value proposition offered by the company.
Emerging M-commerce
Rarely has a new area of business been heralded with such enthusiasm as “mobile commerce”, that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet’s capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront
What is M-Commerce?
M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA.
Social Media Tips to Increase Your YouTube Presence
YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience.
The Impact of Augmented Reality on Ecommerce and Retail
Augmented reality in retail is giving businesses immense scope for innovation and customer delight. We share use cases of AR and its impact on retail and ecommerce
Pay-Per-Click Advertising: 7 Predictions for 2013
2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013.
Top Ten Things to do for Retailers to Grow Sales in 2012
ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers;
Best Ways to Increase Traffic to ecommerce Websites
There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, …
Pinterest: An Introductory Guide for Marketers
Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site …
301 Redirect – How to Redirect a Web Page
301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move …
Payment Gateway Integration Services Provider in India
Payment gateway is an ecommerce service that authorizes payments made through credit cards / debit cards online for e-businesses & online retailers. Payment Gateway Integration or Online Payment Processing is a way of receiving payments from your customers on your …
Essential Tips for Online Retailers
If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes …
Top 10 Mobile Marketing Trends for 2011
The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the …
META Tag Rules for SEO Optimization
Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine …
What is MCommerce?
Mcommerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of …
Mistakes in Writing the Press Release Content
Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email. A well-written press release can be an invaluable asset …
Google Penalizes Adwords Ads with Poor CTR
Google penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it’s making it more expensive for you to advertise. Discover how to improve the click through rate of your ads. Your Adwords ad …
Vulnerabilities in Ecommerce Systems
There are a number of reasons why security vulnerabilities arise in shopping cart and online payment systems, these vulnerabilities are increased by the increase in the advanced functionality adding in the day by day basis in the ecommerce System. One …
You Can Track RSS Feed Clicks by Using Google Analytics
Do you want to know number of people who are visiting your site via RSS feeds? If you have been using FeedBurner to syndicate the RSS feeds of your blog then now you can easily track your incoming traffic from …
Social Media Optimization Advantages to the Business Website
In today’s practical world of the Internet social media optimization has become the buzz word. This term refers to the performance adopted for generating the utmost of visits to the business website. Social media Optimization has the following advantages: Social …
Benefits of eRetailing
To the Customer · Convenience · Better information · Competitive pricing · Customization · Shopping anywhere, anytime To the Business · Global reach · Better customer service · Low capital cost · Mass customization · Targeted marketing · More …
Concept of ecommerce Website & Development
ecommerce Website Development Organized retailing and constantly evolving consumption will be the next big driver of India’s economic growth. Rising incomes and increased exposure to global products and global consumption patterns have changed the average peoples attitude towards consumption. Fast …
What is emarketing, Why internet marketing is better?
Emarketing is the process of marketing the brand / product using the modern communication technologies like internet. Emarketing comprises all the activites conducts via web (www) to improve the business. Emarketing is not expensive. we mostly meet people or sale via internet (email, …
What is the robots.txt file?
Web robots – often referred to as crawlers, bots, or spiders – are software programs that constantly travel the web, indexing the information found on millions and millions of websites every single day. Some sites, however, don’t wish to be …
Advantages with Google Image Search
Google has added up various features with options in its search engine. This feature has now been added into its Image Search property feature also. This is a very simple feature but could save on a lot of time by …
What is the Meaning of RSS Feeds?
RSS stands for Really Simple Syndication and it allows you to syndicate your site content. RSS feeds define an easy way to share the website updations, headlines and news to regular customers who has subscribed to the RSS feeds of …
Advantages of Ecommerce in Present Business Scenario
In present scenario Ecommerce is playing very essential role in the online business. Although it is one of the best & cheapest intermediate for reaching out to new customers in the online market, if ecommerce implemented effectively, it also offers …
BING Search Engine Optimization Tips
Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about …
Online Marketing Strategies
Website Marketing can attract more people to your business and website. Online marketing will increase the customers for your business, and enhance branding of your company and your business products. We are suggesting some of the internet marketing strategies which …
virtual-credit-card
Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day.
Virtual-Credit-Card
What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the […]
AB Testing Basics
Introduction Online retailers spend a lot of money on getting their website up and running. A major portion of their investment is directed towards increasing the traffic of their websites or the conversion rate. A/B testing or split testing is one tool by which these retailers can pin point which elements are to be displayed […]
7 Steps for Delivering Successful Retail Promotions
One of key reasons behind the success or failure of any retailer is promotions. It doesn’t matter if the retailer is present online or not, he needs promotions to meet a variety of objectives. There are many kinds of promotions, each fulfill different purpose and each have their own pros and cons. Therefore, it becomes […]