Digital Commerce Blog

Most modern-day digital applications leverage the Application Programming Interfaces for reliable communication with other systems. This has made API testing a critical part of ecommerce SDLC. In this blog, we discuss the benefits and best practices of performing API testing using REST Assured.

Artificial Intelligence (AI) in ecommerce enables customer-centric online searches, answers customers’ queries, simplifies sales techniques and much more. This blog takes a look at the applications of AI in ecommerce that are disrupting the industry today.

Finding the perfect blend of commerce experience and branding has always been a tough nut to crack for the ecommerce players. However, the integration of AEM and Magento has changed the rules of the game. Curious? Read on for more details..

Personalized Product Recommendations are highly relevant suggestions that take visitor data for deep analysis and stimulate visitor engagement on your Magento Ecommerce Store. Read all about it here.

If you own a Magento Ecommerce Store, you need to be aware of the advantages of Accelerated Mobile Pages (AMP). A web component framework that optimises page loading speed, Accelerated Mobile Pages are an essential part of your digital marketing toolkit.

Magento 2.x or Shopify- most of the e-commerce businesses have a tough time deciding between these popular e-commerce solutions. We bring you an infographic that compares Magento 2.x and Shopify based on factors like Omnichannel, Multi-language support, IT infrastructure & many more.

Middle-East is fast emerging a bussing hub of the e-commerce business. The region also has demonstrated an interesting trend in terms of e-commerce development platforms! We are talking about the growth of Magento 2 as a preferred e-commerce platform in the region. In this blog, we analyse how the Magento 2 Platform can Support the Hyper Growth of E-commerce.

The journey to Headless Commerce is best traveled through the milestone called Progressive Web Apps. PWA features like push notifications, deep-linking and offline availability make it one of the best Headless Commerce Solutions. Watch the video for a better insight

Adobe Symposium 2019 introduced Magento Commerce & Marketo, to the digital leaders. It was an evening about ideas & innovation for creating “Experience-Led Business”. Embitel as the Showcase Partner of the event, intrigued audience with demos on Headless Commerce & AEM -Magento Commerce Integration. Read details here.

Pimcore is the new-age digital platform for dynamic management of product information to deliver a personalized digital experience to end-users. But how does it enable personalization? Why should retail brands looking to take their business online consider PIMCORE? Find out in this blog.

Is your Ecommerce Technology Architecture equipped to integrate with the ever evolving User Interfaces like Voice Assistant Systems, Wearable Devices, Kiosks and more? With Headless Commerce solutions at helm, you will be more than just ready. Watch this video to know more.

Is it possible for your ecommerce brand to be prepared for an instant integration with new devices and render a customized front-end UI for Wearable Devices, Kiosks, Voice Assistant Devices and more? Yes, it is! Allow us to introduce you to the world of ‘Headless Commerce’ which has ‘No Strings Attached’ with the back-end Ecommerce Engine.

Headless Commerce for the lightning fast content delivery and Progressive Web Apps for an engaging app-like Customer Experience- A Match made in Heaven. Find out how the magic unfolds when the two new super stars of ecommerce meet.

Official Beta version of Magento 2.3 is out! Does this release live up-to the promise to deliver “engaging and innovative shopping experiences”? In this blog, we analyse Magento 2.3 to find out what it has to offer to the merchants and Magento Developers

Multiple stores and Inventory that consists of Millions of Products and related data – today Ecommerce Websites need to support such massive scale. If you are an Ecommerce Developer, then PIMCORE is your ‘friend in need’ for seamlessly building solutions that match this scale. Find out how!

A Multi-store Ecommerce Website should allow to showcase different products in different geographies at different prices . PIMCORE with its dynamic product workflow engine and master data management capabilities helps ecommerce companies handle such challenges. Read to learn how you can do more with PIMCORE and Magento.

As one of the most trusted Ecommerce Technology platforms, Magento 2.0 has all the robust security measures in place.However, there are certain best practices that must be implemented by an Ecommerce website developer. This is necessary to ensure that as an Ecommerce Business, you uphold the trust of your online customers and deliver a seamless […]

Confused about choosing between Woocommerce and Magento for your e-commerce business? Here is a quick reference guide to resolve your dilemma between the two popular e-commerce Platforms. We also highlight key factors to help you choose: Community support, Business model, Installation features, Security & more.

By 2025 Connected Retail market is estimated to be US$82.31 billion. This is 400 % more than 2016. In this blog, we try to explore how IoT is enabling this disruption.

Internet of Things (IoT) is leading the digital transformation of global supply chains in retail commerce. Find out how IoT enabled processes are helping businesses optimize their supply chain

When Magento works in association with an ERP or CRM, the results are nothing short of magical for the business. The most evident advantage is improved customer experience through instant order tracking, expedited delivery, detailed communication and a lot more. Here are some best practices that must be followed during the integration to avoid any kind of errors that might cause trouble later.

Like its B2C counterparts, at B2B ecommerce companies Customer Centricity is taking the center stage. This has called for innovations and disruptions in ecommerce technology, operations, and omnichannel sales strategy. Here is a sneak peek at some major B2B ecommerce trends that may decide the future course of B2B ecommerce companies.

The B2B Ecommerce website development market is rapidly growing and B2B companies have realized the effectiveness of ecommerce. B2B businesses have started treating ecommerce as a channel to not only engage with customers and achieve sales conversion but also to collect first hand data about the customer preferences and other details. Like B2C, B2B commerce […]

Based on the findings of new IoT report from Aruba Networks, we share with you the latest IoT trends in retail commerce. Find out how retail stores are leveraging IoT for geofencing, in-store customer engagement, supply chain management and more

From Omnichannel Commerce, In-Store Technologies, Gamification to Robust Ecommerce Server Infrastructure and AI in Ecommerce Marketing and Customer Service, here are the 10 lessons a business can learn from Alibaba Group’s Global Shopping Festival (11.11)

Global Shopping Festival 2017 delivered sales numbers that clearly manifested its supremacy over Amazon Prime Day, Black Friday & Cyber Monday sales. But when we dig deeper, this 11.11 event also showcased the ambitious ‘New Retail’ strategy of Jack Ma.

Will Jack Ma be able to take Alibaba beyond being an ecommerce company and make it a technology, social, financial and entertainment powerhouse?

With the push for a cashless society in the UAE and the adoption of Klip digital wallet, our experts explain all about digital wallet integration

What makes Magento a Leader among B2B ecommerce platforms? An independent report finds Magento’s advantages are many: feature-rich, affordable, vast range of easily available Magento extensions, and more.

Your Magento website loading speed can be improved significantly with a few simple tricks, and contribute to better Magento website performance and user experience.

Choose your ecommerce website development partner wisely with these practical tips to assess the quality and credibility of the ecommerce website development company.

Trim your expense and get maximum value from your investment in ecommerce website hosting and IT monitoring with these 4 tips.

How ecommerce IT monitoring companies carry out website monitoring and maintenance, broken down in steps.

Integrate the best payment gateways for secure and trustworthy shopping experience on your ecommerce website.

Ecommerce in India in constantly evolving, and the only way to succeed is to keep up with the next big ecommerce trends.

A comprehensive step-by-step guide to content marketing for ecommerce websites, from addressing the right audience, to the various mediums to consider

Get the most out your ecommerce strategy by avoiding these mistakes in disucssions with your ecommerce consultant

Practical tips on keeping your ecommerce PPC campaign keyword strategy up to date and facilitate good ongoing results.

Must-read tricks to get your Magento website SEO to work for you.

Ecommerce SEO tips to improve organic reach and improve your website’s ranking.

Of the many Magento marketplace extensions out there, Medma is one of the best choices for its solid basic structure, host of features and easy customizability. Read this analysis of all that you can expect of it.

SEO for Magento ecommerce websites has unique challenges and here are the 6 common SEO mistakes you should avoid to get a better ranking for your keywords.

From bug-fixing to developing omnichannel commerce, these are the steps for omnichannel commerce as followed by this leading Middle East brand.

Magento is used by 26% of the Ecommerce stores. Let’s evaluate Magento features and understand why Magento is a better option for eCommerce website development.

Infographic comparing the top 10 features of Magento Enterprise and Community Edition. Learn about major differences in the editions to make a quick decision.

Contrary to expectations, the advantages of ecommerce in India have extended beyond the obvious—from benefiting existing local stores, to drastically improving business operations.

Does Magento 2 Community Edition suit your needs, or Magento 2 Enterprise Edition? We give you all the facts to help you decide

Magento 2 with unique features and numerous benefits is the best ecommerce platform for medium or large ecommerce businesses. Consider these top 4 features while switching to Magento 2.

Experts anticipate a significant increase in the number of Magento 2 stores within a year as more and more web stores migrate to the new Magento 2 version.

The US has seen the highest rate of Magento 2 development so far, and these examples of successful Magento 2 implementation can inspire you to develop your ecommerce webstie on this platform too.

Mobile app developers can follow these 5 best mobile app UI design practices for creating an engaging ecommerce mobile app and improve your customer retention.

Let’s have a look at top 5 hybrid frameworks that are mostly preferred for hybrid mobile app development which can be compatible with different mobile operating platforms.

Having a great mobile app UI is vital if you want users to spend more time on your app. Read these tricks to improve app usability and deliver a positive experience.

Here is an infographic on 10 important things that you should work on before outsourcing your mobile app development projects to an agency.

A step-by-step list of points to cover before outsourcing mobile app development for your business

Get a headstart on the year with these trends that will dominate mobile app development in 2017 to boost customer engagement and improve business performance.

2016 at Embitel was about wider presence, technology growth and customer satisfaction, among other things.

Good leadership to encourage ownership of the task among project members can influence the outcome positively, finds Embitel’s delivery manager Dipanwita Jakkula.

The ecommerce market is already large, but growing it further will be an achievement for those who make the right moves first. We share features and marketing ideas that will dominate the online retail industry in 2017.

Our head of ecommerce business reviews the last 12 months to recount noteworthy happenings at Embitel.

Opportunities for retail ecommerce are huge in the underdeveloped markets of the Middle East, and if businesses choose the right technology, they can enjoy immense success. A list of 4 diverse Magento stores in region explains why Magento platform would be an ideal choice.

Everybody’s talking about how ecommerce in the Gulf Cooperation Council (GCC) countries is still at a nascent stage. If you consider smartphone penetration in the region (over 65%), internet penetration (overall more than 90%), and compare it with the share of ecommerce in the GDP (0.4%), indeed there is immense growth potential. The GCC countries […]

UAE has some of the best mobile broadband penetration and mobile apps are the best way to reach out to the population. These 5 popular apps from the UAE show creative and inspiring ways mobile apps have been used by different sectors to boost sales and offer convenience.

Augmented reality isn’t limited to gaming–use its cool factor to improve user experience, deliver delight to your customers
and increase sales. Here is the list of 5 augmented reality apps for businesses.

With the festival shopping bonanza coming up soon, ecommerce websites and mobile apps need to gear up for the rise in traffic and demand. We share 8 tips to prepare for holiday season shopping.

Our ecommerce technology consultants will help you to find out the website development cost. Answer simple questions regarding your online business model, UX design and system integration requirements.

What is digital transformation for retail? Is it necessary and how can you implement it? We shed light on transforming your business operations, the customer experience and adapting your business model to align with expectations of the digital customer to cover every aspect of your business transformation.

A grocery webstore backend should have features that that support efficient business operations to fulfil the low-margin but high demand specific to the sector. Here’s a list of features you must include.

Online grocery and FMCG retailers have the potential to tap into a massive retail market by including these features on their webstore at the checkout stage. The features are designed to give consumers a smooth shopping experience and deliver success.

According to a PwC report, ecommerce technology, its scalability, its agility and capital investments in IT infrastructure are the top challenges faced by ecommerce companies in India. Find out how small and medium (SME) businesses can overcome these challenges and launch an ecommerce web-store.

In the first post of a demonstration series, we explore the must-have front end features of a grocery and FMCG webstore. These features have been developed in response to the specific needs of the online grocery business and to ensure a seamless shopping experience and convenience to consumers.

The ecommerce market in the Middle East is unique – it is still underdeveloped but is already expecting the conveniences available in developed markets. This presents unique challenges to retail businesses in the Arab world.

How many people shop online in the Arab world? What can they afford and what are their preferences? Get insights into the demographics of ecommerce in the Middle East from this showcase of the State of Payments 2016 report by Payfort.

The UK’s retail industry has seen a significant growth in online sales in recent times. Read stories of brands that have implemented multichannel and omnichannel and are already enjoying increasing sales and profits, while others follow.

Opting for local payment gateways has its benefits. An overview of the top payment gateways of the Middle East to help you choose which one is right for your business and make payment gateway integration easier for you

In its evaluation of digital commerce platforms, the Gartner Magic Quadrant (report available for download here) finds that Magento Commerce is an excellent choice for small and medium businesses looking for a cost-effective digital transformation journey.

SAP hybris has once again emerged as a leader in Gartner’s Magic Quadrant for Digital Commerce 2016 (entire Gartner report available for download here). SAP hybris offers robustness, versatility, growth, and rich functionalities that make it a leading digital commerce platform for B2B and B2C business models.

Magento customization, integration, mobile responsive design, omnichannel implementation: our work for projects in the Arab world has accelerated our clients’ ecommerce path to success

With the rapid growth of ecommerce in the UAE, Saudi Arabia and rest of the Middle East, trends are emerging and players are able to identify challenges. What do the numbers say and what should businesses expect? And how can the right ecommerce technology vendor in the Middle East help? Read on

Magento 2.0, a next gen open source digital commerce platform, has outperformed Magneto 1.x in benchmark tests. Find out how it processes up to 39% more orders/hour and provides 51% faster check-out

In a recent study of the list of Alexa top 1 million ecommerce websites, Magento platform stores comprise the largest chunk of ecommerce websites.

Up your chances of success with the true heroes of a web-store built on Magento.

Our women achievers tell us what how parity makes it possible for them to achieve their dreams.

“Your Online Grocery store can now go Live in just 100 days!” Technology is a great enabler of your ecommerce business ideas.But at times project over-run costs can severely impact not only the bottom-line but also your time-to-market. In order to safe-guard your business from such repercussions, our team of Ecommerce Business and Technology Consultants […]

Jarir Bookstores is one of the very special, challenging and fulfilling projects for my entire team. HQ in Riyadh, Saudi Arabia, Jarir is a one-stop shop for office and school supplies.

With great pride and honor, I extend my best wishes and heartiest congratulations to the entire Magento Ecommerce team for completing Magento 2 certification

Embitel has always prided itself on two things: its tendency to innovate for great customization, and its people-first policy – whether it’s partners, clients, or employees.

Brief highlights of our Ecommerce team’s efforts and accomplishments.

How we worked towards better processes and improved outcomes in the last year, and how we plan notch it up in 2016

How e-tailers found ways to evolve in the year past

A Magento 2 trained engineer finds the upgrade has several benefits of great value.

Resmi Sudha, Embitel’s Magento ecommerce developer, gives the low-down on the much-awaited Magento 2.0.

Does going omnichannel really offer benefits? Let the numbers do the talking.

Embitel’s unique framework makes working on Magento easier and the result better.

Omnichannel may be creating a buzz all around but it comes with its share of hurdles. Read about the common problems before you embark on the journey.

With research reflecting rising use of smartphones and high conversion rates among customers who browse retail apps, the need to go mobile is growing more urgent for retailers. Here’s the why and how of going mobile.

An Embitel software engineer shares his experience of bringing the shopping experience to the consumer’s fingertips with hybris mobile SDK for Android.

There’s no dearth of ways to use IoT in your retail business, as these real-life examples will show you. Read on and get thinking – how can you use it to benefit your business

Looking at statistics, we understand that India is the next big hub for Ecommerce IT infrastructure, and services with big players like E-bay, Amazon, Tesco, and Walmart are eyeing their technology centers based here.

Now that the fundamentals of an ecommerce business in theory are clear Is your Ecommerce website, a retail web-store? – the 4 fundamentals to make sure!).It is now time to put them to practice

Embitel Technologies strives to create an ecommerce platform for each client that will be best for business. With intensive Business Consulting services, project management and Agile development, this blogpost explains how Embitel gets it right at every stage.

Reality is that ecommerce is all about creating the best-in-class retail experience for consumers using internet-based technologies. It is about reaching a new generation of tech-savvy consumers by using digital media tools and techniques to let the consumers know about the unique value proposition offered by the company.

Rarely has a new area of business been heralded with such enthusiasm as “mobile commerce”, that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet’s capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront

M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA.

YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience.

Augmented reality in retail is giving businesses immense scope for innovation and customer delight. We share use cases of AR and its impact on retail and ecommerce

2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013.

ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers;

There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, …

Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site …

301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move …

Payment gateway is an ecommerce service that authorizes payments made through credit cards / debit cards online for e-businesses & online retailers. Payment Gateway Integration or Online Payment Processing is a way of receiving payments from your customers on your …

If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes …

The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the …

Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine …

Mcommerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of …

Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email. A well-written press release can be an invaluable asset …

Google penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it’s making it more expensive for you to advertise. Discover how to improve the click through rate of your ads. Your Adwords ad …

There are a number of reasons why security vulnerabilities arise in shopping cart and online payment systems, these vulnerabilities are increased by the increase in the advanced functionality adding in the day by day basis in the ecommerce System. One …

Do you want to know number of people who are visiting your site via RSS feeds? If you have been using FeedBurner to syndicate the RSS feeds of your blog then now you can easily track your incoming traffic from …

In today’s practical world of the Internet social media optimization has become the buzz word. This term refers to the performance adopted for generating the utmost of visits to the business website. Social media Optimization has the following advantages: Social …

To the Customer · Convenience · Better information · Competitive pricing · Customization · Shopping anywhere, anytime To the Business · Global reach · Better customer service · Low capital cost · Mass customization · Targeted marketing · More …

ecommerce Website Development Organized retailing and constantly evolving consumption will be the next big driver of India’s economic growth. Rising incomes and increased exposure to global products and global consumption patterns have changed the average peoples attitude towards consumption. Fast …

Emarketing is the process of marketing the brand / product using the modern communication technologies like internet. Emarketing comprises all the activites conducts via web (www) to improve the business. Emarketing is not expensive. we mostly meet people or sale via internet (email, …

Web robots – often referred to as crawlers, bots, or spiders – are software programs that constantly travel the web, indexing the information found on millions and millions of websites every single day. Some sites, however, don’t wish to be …

Google has added up various features with options in its search engine. This feature has now been added into its Image Search property feature also. This is a very simple feature but could save on a lot of time by …

RSS stands for Really Simple Syndication and it allows you to syndicate your site content. RSS feeds define an easy way to share the website updations, headlines and news to regular customers who has subscribed to the RSS feeds of …

In present scenario Ecommerce is playing very essential role in the online business. Although it is one of the best & cheapest intermediate for reaching out to new customers in the online market, if ecommerce implemented effectively, it also offers …

Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about …

Website Marketing can attract more people to your business and website. Online marketing will increase the customers for your business, and enhance branding of your company and your business products. We are suggesting some of the internet marketing strategies which …

Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day.

What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the […]

Introduction Online retailers spend a lot of money on getting their website up and running. A major portion of their investment is directed towards increasing the traffic of their websites or the conversion rate. A/B testing or split testing is one tool by which these retailers can pin point which elements  are to be displayed […]

One of key reasons behind the success or failure of any retailer is promotions. It doesn’t matter if the retailer is present online or not, he needs promotions to meet a variety of objectives. There are many kinds of promotions, each fulfill different purpose and each have their own pros and cons. Therefore, it becomes […]