In this highly competitive business landscape, leading visitors to your business website is just the tip of the iceberg! True power is in identifying their site behavior and purchase intent and subsequently, synchronizing your marketing efforts to align with their user journey.
Our Marketing Automation services brings the best of Data, Content and Algorithm to deliver a highly relevant, context-specific and consistent marketing message that keeps your customers engaged and interested in your brand.
If you think that marketing automation serves the purposes of just automating and simplifying your marketing efforts, you are in for a surprise!
Marketing automation also comes handy in knowing the perfect time for that to follow-up call with your customers. A perfect customer-centric approach!
Marketing Automation Services to Generate Quality Leads
Marketing automation is one of the key pillars of comprehensive digital strategies of all modern brands that are considered successful.
To tap into the full potential of marketing automation tools, it is very important that your marketing team knows how to align them with your overall marketing strategy.
Did you know ? 49% of contemporary companies invest in some type of marketing automation, according to Emailmonday.
Although most of these brands are aware of the benefits of automation tools, they have struggled to use it efficiently!
Market studies have even suggested that 25% of digital businesses think that automation systems are too complex to be used effectively.
Well, what they lack is reliable and expert guidance to effectively use marketing automation tools.
If used productively and with right guidance, Marketing automation software can help you:
- Increase your marketing efficiency by automating repetitive tasks
- Ensure that each customer interaction is managed with finesse through tech interventio
- Increase the number qualified leads with reduced TCO
- Better align your sales and marketing activitie
- Improve segmentation of leads and offer personalized service
- Offer omnichannel and consistent engagement with potential customers
Are you planning to level up your marketing efforts through Marketing automation? Our Marketing Automation experts can help you out.
How Our Marketing Automation Consultant Can Help You
With over a decade of experience, our marketing automation consultants can equip and empower your marketing teams with the expertise required to design and run successful marketing automation campaigns. We will also help you to:
Operationalize your marketing strategy
Shape and streamline marketing efforts
Maximize marketing reach and RoI
Define strategies to reduce operational cost
Offer powerful Data Analytics Capabilities
Reduce the time lag between lead generation and follow-up
Our Marketing Automation Services at a Glance
Develop strategic plans to create a custom lead scoring framework to analyze and qualify a potential lead based on demography, user persona, online behaviour.
Define advanced strategies to turn leads into customers through the aggregation of customer data, customer segmentation.
We offer end-to-end support to successfully perform Account-based marketing.
We help you create a demand generation and lead generation strategy that can deliver significant benefits.
Our consultants offer dedicated support for integrating your enterprise systems with your preferred CRM and marketing automation software.
We provide end-to-end support for managing your marketing initiatives across multiple platforms and formats including email campaigns, webinars, offline and online events, seminars, conferences, workshops and summits.
The Marketing Automation Workflow
Let’s have a quick glance at how you can use a marketing automation tool, from start to finish.
Industry-Wide Marketing Automation Value-Adds
Benefits of marketing automation is not limited to the ecommerce industry. Check out how our Marketing Automation services can deliver significant value across multiple business domains and industries:
- Reduce Cart abandonment
- Optimize your customer’s digital experience by making it adaptive and highly relevant
- Offer hyper -personalized marketing communication and services to customers and delight them
- Engage with customers and get feedback on promotions with distinctive offers and a broad reach
- New and data-driven methods to engage with customers
- Convert interested buyers to actual customers
- Improve Customer’s brand loyalty and reduce customer churn
- Deliver consistent experience and engagement for every stage of the buyer’s journey
Finance and Banking
Finance and Banking
- Build, Nurture and Maintain credibility and trust with timely transfer of banking and finance related communications
- Cross-sell, up-sell and nurture your leads with deeper customer insights
- Enhance number of customer conversions and brand loyalty
- Seamlessly identify and score prospective buyers
Leading Marketing Automation Platforms We Support
Why Partner with Embitel?
15+ Years of Industry Experience
Niche focus on E-commerce and Digital Experience Management
Certified Team Offering Marketing Automation Services
Experienced and certified experts in Marketo, SFMC, Eloqua, Hubspot and Pardot
500+ Projects Delivered
Across industries, geographies and formats such as Retail, Grocery, Telecom, Gifts, Manufacturing, etc.