AEM (Adobe Experience Manager) is an all-inclusive solution for the ever- growing content, marketing, and advertising needs. AEM modules streamline the content and broadcast it through a centralised platform across all channels.
The biggest advantage of AEM solutions is that it is
customer-centric and all AEM modules adapt to dynamic customer
requirements simultaneously without hassles. Embitel’ s AEM
services enable you to get the maximum benefits from the
platform.
Implement AEM and unveil futuristic ways of mapping
customer journey, which in turn, helps in creating customised
marketing campaigns and delivering better experiences!
Embitel is a certified Adobe Silver Solution Partner with a
clientele based across the globe. We are here to turn your AEM
implementation objectives into reality. Our holistic approach to
businesses and goals is the secret to our success.
As one of the leading AEM development companies, we build intuitive
and modern interfaces that help you deliver personalized and
seamless customer experiences across all touchpoints.
AI in Adobe Experience Manager: Capabilities and How Embitel Helps Businesses Unlock Value
Adobe Experience Manager (AEM) has evolved from being a robust CMS into a smarter, AI-driven experience platform. With generative AI, predictive insights, smart asset management, and intelligent assistants, AEM empowers enterprises to deliver highly personalised, scalable, and efficient digital experiences.
At Embitel, we help businesses harness these AI capabilities, tailoring them to industry-specific needs and ensuring that AI adoption translates into real business impact. Let’s explore the AI features in AEM and how Embitel adds value.
AI-Powered Asset Management
What AEM Offers:
- Uses Adobe Sensei AI for auto-tagging, OCR (Optical Character Recognition), and facial/logo recognition.
- Supports metadata extraction from PDFs, scanned images, and videos.
- Integrates with Dynamic Media to auto-generate renditions across formats and resolutions.
The Embitel Advantage:
We build custom metadata schemas for your assets, e.g., auto-tagging SKUs for retailers or vehicle models for the automotive industry. Using AEM Asset APIs and Groovy scripts, we migrate legacy assets into DAM with clean metadata, reducing redundancy and improving asset search efficiency by 40–50%.
AEM AI Assistant (Authoring Intelligence)
What AEM Offers:
- The new AI Assistant provides inline authoring support inside AEM Sites and DAM.
- Suggests content rewrites, translations, and accessibility fixes in real time.
- Built on Adobe I/O Runtime and AI Models, allowing extensibility.
The Embitel Advantage:
We train the AI Assistant with business-specific data using APIs and headless CMS extensions. For example, in BFSI, we load FAQs, compliance rules, and customer intent data so the Assistant provides context-specific guidance instead of generic suggestions.
AI-Driven Site Optimisation (Site Optimizer)
What AEM Offers:
- The AI-powered Site Optimizer scans pages for SEO gaps, broken links, accessibility issues, and Core Web Vitals.
- Flags JS/CSS performance bottlenecks.
- Suggests structural fixes for content hierarchy and internal linking.
How Embitel Helps:
We fix issues identified by Site Optimizer, optimise site structures for SEO, and ensure WCAG accessibility compliance. This enhances search visibility, improves page load speeds, and increases conversions for your website.
Generative AI for Content Creation
What AEM Offers:
- Adobe Firefly integrates directly into AEM for generative image, video, and text creation.
- Sensei GenAI APIs enable prompt-based content generation for page copy, headlines, and personalisation.
- Supports multi-language generation using Adobe Language Models (LLMs) for global campaigns.
How Embitel Helps:
We implement governance frameworks (ISO 27001, ISO 9001, GDPR compliance etc) so that generative AI content meets brand standards. Our team sets up review workflows, helps with prompt optimisation, and ensures AI content stays compliant with industry regulations while speeding up campaign launches.
Real-Time Insights & Predictions
What AEM Offers:
- AEM’s AI integrates with Adobe Customer Journey Analytics (CJA) and Real-Time CDP.
- AI predicts content performance, drop-offs, and conversion trends.
- Supports automated personalisation with Adobe Target and Sensei models.
How Embitel Helps:
We connect AEM’s predictive insights with Adobe Analytics, Salesforce, SAP, and third-party CRMs using AEM Connectors and GraphQL APIs. This ensures that recommendations don’t sit in silos, they trigger real-time personalisation and campaign adjustments, driving measurable business impact.
Adaptive Forms with AI
What AEM Offers:
- Uses AI to auto-detect fields, provide input suggestions, and validate errors.
- Built-in integration with Adobe Sign for e-signatures.
- Supports rule-based workflows for multi-step form completion.
- With AI, AEM Adaptive Forms can suggest answers, catch errors, and guide users step by step.
The Embitel Advantage:
We design industry-specific adaptive forms integrated with backend systems like Salesforce, Oracle, or SAP. By making forms intuitive and frictionless, we help businesses, especially finance, healthcare and insurance, capture better quality data, reduce drop-offs, and enhance customer satisfaction.
We Offer Seamless AEM Integration with Emerging Technologies
Embitel helps businesses harness the full potential of Adobe Experience Manager with our comprehensive AEM services, expert implementation, and seamless integration of emerging technologies. Here's how we assist:
01
AI-Powered Personalisation
Our AEM experts integrate Adobe Sensei with AEM enabling businesses to automate content personalisation and enhance user experiences with AI-driven insights, boosting engagement and conversions.
02
IoT Integration
Embitel’s AEM implementation includes IoT platform integration allowing businesses to leverage real-time data from connected devices for more personalised and contextual content delivery across all touchpoints.
03
Voice Assistants & Chatbots
With our AEM integration expertise, we enable businesses to provide voice-activated experiences through various platforms available in the market today. Additionally, we implement AI-powered chatbots to enhance customer support and interactions.
04
AR/VR Experiences
Our AEM services extend to AR/VR integration providing businesses with immersive, interactive digital experiences that drive customer engagement and increase brand loyalty.
05
Data Analytics and Insights
We integrate AEM with advanced analytics tools such asAdobe Analytics enabling businesses to capture valuable customer insights and optimise content strategies for better targeting and higher conversion rates.
06
Blockchain Integration
For industries like e-commerce and finance, Embitel integrates blockchain with AEM, ensuring secure digital transactions and enhanced data integrity, building customer trust.
Embitel’ s 360° AEM Services
aem-services AEM Customization and Consulting
AEM Managed Services
AEM Integration Services
AEM Migration Services
AEM Support
AEM Integration Success Stories
AEM upgrade & migration to fix performance issues and offer personalised services to customers.
Our customer wanted to upgrade AEM and migrate servers from
on-premises to improve their site performance. They also
wanted to resolve performance issues and personalize their
site for better customer experience.
Embitel's Solution:
We updated AEM 6.3 to the latest 6.5 version, which offers
improved features and performance. We also implemented WAF
(Web Application Firewall) and CDN (Content Delivery
Network) to enhance the security and compliance of our web
applications. The customer now enjoys smoother and faster
experience on their website.
Development of Headless Commerce marketplace with various purchase options through hyper personalization
Our customer wanted to offer a localized shopping experience
and facilitate retailers to reach out to those who preferred
making online purchases. They wanted marketplace development
with Magento and AEM to make products and purchase options
available online.
Embitel's Solution:
We built an ecommerce website for our customer with
hyper-personalization to create a responsive experience. The
site could handle any device, scale up as needed, and offer
a secure and easy shopping process. We consistently helped
them in emerging into one of the biggest online stores in
India.
Cloud-Based Platform Development and Makeover for a Virtual Reality Gaming Company
Our customer is a popular VR gaming company from USA. To
expand their online presence and connect with more users,
they needed a seamless and engaging website. They also
wanted a VR expert to help them with this project and
enhance their offerings.
Embitel's Solution:
We developed a solution where the VR Headset has a custom UI
and two unique apps – Abstract VR and Abstract Streamer.
These apps leverage cloud computing to deliver immersive
content without costly hardware. Our customer has seen a
steady increase in user engagement with cloud computing and
integration. Users access both online and offline services
in large numbers.
Smart parking space booking and payment gateway app development
Our customer is a real estate company who owns many
commercial complexes. They needed a parking management
system for its commercial complexes. They wanted a system
that would allow users to find, reserve and pay for parking
spaces online.
Embitel's Solution:
We developed a new parking system that displayed available
spots with multiple payment options. Our solution reduced
costs and increased profits by automating the process and
minimizing manual work. Our customer observed enhanced
customer satisfaction and several other benefits.
Implementation of AEM for a Fintech Company’s Academic Project
Our client is a top fintech company based in India. They
wanted to have a centralized platform for educational videos
without huge manual effort previously required for content
management.
Embitel's Solution:
An interactive educational platform was developed, featuring
a database system that automatically updates content,
streamlining video uploads, link integration, and organizing
materials into series for structured learning. These
enhancements not only boosted user engagement but also
significantly increased the brand's market presence.
[Demo Video] How to Use AEM to Render 3D Model with Component Configurator
AEM Extension - IO CIF Connector
Embitel collaborated with Diconium and built this incredible AEM extension called IO CIF (Commerce Integration Framework) Connector.
IO CIF Connector bridges and co-relates the frontend and backend. This tool allows frontend and backend developers to communicate and exchange data more easily. It simplifies the integration of different systems and services, such as APIs, databases, or cloud platforms. IO CIF connector also provides a consistent and standardized way of defining and accessing data models, schemas, and queries.
IO CIF Connector reduces the differences and co-relates the frontend and backend. This extension associates retailer’s depositories with third-party commerce platforms including SAP, Hybris and Commercetools.
Enterprises using IO CIF Connector have vouched that it has been budget-friendly and effective for them.
- Enterprises can leverage unparalleled support from AEM services and integrations.
- Advancement in the process of content created and distribution.
- Personalized experiences based on user profiles.
- Purchasing and cross-selling is made smooth and easy for dynamic requests.
- Better asset management through DAM (Digital Asset Management).
- ‘Preview’ option comes in handy before content delivery on devices.
Embitel’s Advantage
We are a certified Adobe Experience Manager implementation partner with over 16 years of industry experience.
We offer AEM development services across industries like manufacturing, ecommerce and BFSI.
We offer agile AEM development solutions and have expertise in integrating AEM with Magento, React, and Angular.
Our flagship AEM integration services include the IO CIF Connector in partnership with Diconium, which simplifies integrations with third-party platforms like SAP and Hybris.
Our clientele is based in APAC, the USA and Europe.
Our AEM experts focus on the AEM architecture, optimization, and maintenance of your digital platform while you concentrate on leveraging positive customer experiences.
Unlock Faster Content Launch and Seamless Integration with AEM
What is Adobe Experience Manager (AEM)?
Adobe Experience Manager is a CMS (Content Management System) platform. It is a Java-based platform which helps in building web pages, sites, mobile applications, and forms.
AEM aids in ensuring simplified and smooth integrations with other Adobe platforms like Adobe Marketing Cloud, Adobe Analytics, Adobe Campaign, Adobe Target and also supports seamless collaborations with other tech tools and platforms.
AEM has immense capacity to customise, manage and bring the content under a unified platform through DAM (Digital Asset Management). The scalability and efficiency of AEM helps you to fulfil customer demands and release to the market faster.
AEM vs Other CMS Platforms: A Comparison
| Feature | Adobe Experience Manager (AEM) | Traditional CMS (Platforms to publish and manage website content, but limited beyond the web) | Legacy Systems (Monolithic, closed, custom-built decades ago) |
|---|---|---|---|
| Performance | Optimised with CDN, dispatcher caching, and cloud auto-scaling; built for enterprise-grade traffic. | Good for small/medium sites; performance drops at scale without heavy optimisation. | Often outdated; limited caching; struggles with high traffic. |
| Scalability | Cloud-native architecture supports global rollouts, multilingual sites, and high traffic spikes. | Moderate scalability; requires third-party plugins or cloud hosting tweaks. | Difficult and costly to scale; upgrades are complex. |
| Integrations | Deep integration with Adobe Experience Cloud, Salesforce, SAP, and third-party APIs. | Integrates with plugins, but reliability and enterprise support may vary. | Typically siloed; custom integrations require significant dev effort. |
| Personalisation | AI-driven with Adobe Sensei & Firefly; real-time personalisation across channels. | Limited personalisation; mostly rule-based, requiring plugins. | Minimal or manual; requires custom coding. |
| Content Authoring | Intuitive authoring tools, AI assistant, drag-and-drop components, and reusable content fragments. | User-friendly, but less powerful for enterprise workflows. | Often rigid; requires technical intervention for updates. |
| Multi-Site/Language Support | Built-in multi-site manager and translation workflows for global rollouts. | Available but limited; multi-language plugins can be complex to manage. | Rarely supported; manual duplication needed. |
| Security | Enterprise-grade, regular Adobe updates, and compliance with GDPR, HIPAA, etc. | Dependent on plugins/third-party support; higher vulnerability risks. | Outdated security; high risk of breaches. |
| Cost of Ownership | Higher initial investment, but long-term ROI via scalability, automation, and reduced maintenance costs. | Lower upfront cost but higher long-term overhead with plugins and scaling. | Expensive to maintain, update, and secure. |
AEM Capabilities
- AEM facilitates content consolidation on various channels via automated tools.
- AEM comes with a plethora of tools that help developers and marketers to market the content faster.
- Content customization is outstanding with AEM tools and extensions.
- With new age technology like Artificial Intelligence and Machine Learning combined with AEM gives optimum results in content and customer experience.
- DAM is an exclusive feature of AEM where customer experience comes above everything.
- Customer interaction is supported by rich content and media delivery with the help of AI and ML.
- Churning fresh content is easier along with managing existing assets across all platforms.
- Collaboration with other marketing or tech teams is much easier with AEM.
- Automation of tasks and asset management to enhance productivity.
- AEM’s headless capacity will give you control and mobility over your content so that you can update it based on your customer’s journey.
-
AEM Headless CMS integrates easily with other tools and platforms giving exceptional customer experiences throughout the execution cycle.
- The omnichannel platform helps to consistently reuse content and repurpose data for campaigns. This is time saving for both marketers and developers.
- Headless CMS amps up the website performance in leaps and bounds with the help of built-in features that manage content and assets workflows seamlessly. Loading of display is quicker as compared to monolithic systems.
- AEM helps enterprises in optimizing customer journey and experiences from acquisition till retention is smoothly covered by forms.
- Automation of forms aids in responsive sites and easy enrolment throughout channels.
- Data integration is simplified and customized in forms.
- Fragment-based authoring is one of the significant attributes of the forms.
- Automation of onboarding process helps in maintenance and publication of huge number of forms.
- AEM is the next-gen, first-ever cloud-native enterprise CMS.
- AEM as cloud service brings automated, new, and consistent delivery pipeline for the code.
- The platform provides top-class efficiency, security, and SLAs.
- It ensures scalability at peak times without affecting workflow and speed.
- AEM helps in creating and maintaining multiple sites that are responsive and customized based on demography and languages – all from a single platform.
- Site optimization is done through specified marketing campaigns at all customer touchpoints.
- AEM Sites have an array of tools that assist in effortless deployment of ERP, PIM and other systems with your ecommerce platform.
- AEM Sites optimizes content insights and puts content on track quicker.
Need AEM Expert Support? We’re Here to Help
[Video] Why DAM in AEM is the Best Tool for Customer Experience Today?
AEM Connectors
Adobe Experience Manager (AEM) services come with an array of connectors. AEM connectors are integrations that allow you to connect Adobe Experience Manager (AEM) with other Adobe or third-party applications and services. AEM connectors can help you manage your digital assets, content, workflows, and analytics across different platforms and systems. Some examples of AEM connectors are:
- – Adobe Analytics connector lets you import data from Adobe Analytics into AEM and use it to create personalized experiences for your web visitors.
- – Adobe Campaign connector allows you export content from AEM to Adobe Campaign and use it to create and deliver email campaigns.
- – Salesforce connector enables you sync data between AEM and Salesforce, a CRM platform, and use it to create targeted web pages and forms.
- – Shopify connector empowers you integrate AEM with Shopify, an e-commerce platform, and use it to manage your online store and products.
AEM Development Services FAQs
AEM is a cloud-based platform that integrates with other Adobe products such as Analytics, Target, and Campaign. AEM is designed to help you build engaging and personalized websites, mobile apps, and digital forms that can optimize your customer journey and increase your conversions.
Adobe Experience Manager is a software solution that combines content management and digital asset management. It helps companies to create, manage, optimize, and deliver digital experiences across different channels and platforms. Adobe Experience Manager can also use artificial intelligence tools to generate and personalize content for different customer segments.
With AEM, you can manage your online and mobile content in one place. It is a powerful and user-friendly CMS that lets your marketing team create and update digital assets quickly and easily. It has a modern interface that supports inline editing and drag-and-drop features to simplify the development, publishing, tracking, and reporting of your content.
AEM is not a free platform, but it provides different pricing plans depending on the needs and goals of each customer. AEM also offers a free trial period for some of its products, such as AEM Sites and AEM Forms.
AEM does not require coding for basic tasks, such as creating and editing pages, components, templates, and workflows. However, coding is necessary for advanced tasks, such as customizing the user interface, integrating with external systems, and developing custom components and services. Coding in AEM can be done using Java, HTML, CSS, JavaScript, and other languages.
AEM is used by many organizations, such as government agencies, educational institutions, media companies, e-commerce platforms, fintech firms, food and beverage companies.
Yes, Adobe Experience Manager (AEM) is a Cloud Service. This is the newest version of the AEM product line, which helps you deliver personalized and content-rich experiences to your customers.
AEM is better than other CMS because it offers a unified platform for managing digital assets, content, and experiences across multiple channels. AEM also provides powerful features such as personalization, analytics, workflow, and cloud services that enable marketers and developers to create engaging and effective digital solutions.
Adobe Experience Manager is a cloud-native CMS that offers both PaaS and SaaS solutions. As a PaaS, it allows developers to customize and extend AEM applications with a cloud-based development pattern. As a SaaS, it provides automated updates, scalability, and security for AEM applications. AEM as a Cloud Service integrates with other Adobe Experience Cloud products and services.
AEM Content Services is a framework that allows AEM to deliver content as structured data through APIs that can be used across different channels and devices. It enables headless CMS functionality, providing flexibility in content delivery without being tied to a specific front-end.
Some of the AEM assets include:
- Images
- Videos
- Documents
- Audio files
- Web pages
- Forms
- Templates
- Components
The duration of data migration from AMS to AEM depends on several factors, such as the size and complexity of the data, the network bandwidth and latency, the configuration and performance of the source and destination systems, and the level of customization and testing required. A general estimate is that it can take anywhere from a few hours to a few weeks, depending on these factors. Therefore, it is important to plan ahead and prepare for the migration process, as well as monitor and troubleshoot any issues that may arise during or after the migration. Check out our blog on how to migrate from AMS to AEM smoothly.
Yes, AEM can be integrated with custom solutions using APIs, connectors, or SDKs.
Yes, we offer migration services from other platforms to AEM. AEM comes with tools and APIs to help with the migration process, such as the Content Transfer Tool, the Migration Toolkit, and the Cloud Manager. These tools can help with migrating content, assets, workflows, configurations, and more from other platforms to AEM.
AEM is not an API, but it provides various APIs for developers to interact with its features and functionalities. AEM is based on open-source technologies such as Apache Sling, Apache Jackrabbit Oak, Java Content Repository, and Apache Felix. AEM also offers customizable components and content delivery options such as Core Components, JSON Exporter, Assets API, Content Fragments API, and Screens API.
Ans. Content automation is a feature of Adobe Experience Manager (AEM) that integrates with Adobe Creative Cloud APIs to process assets at scale. It uses cloud-based microservices to automate asset creation and media handling. AEM test framework lets you automate UI tests in a browser. It has a JavaScript API for writing tests.
AEM Development involves designing, implementing, and tailoring solutions on Adobe Experience Manager, a digital experience platform in order to offer personalised experiences to users.
An AEM development company like Embitel Technologies has the expertise and experience that will help you leverage the full potential of AEM to create personalised, efficient, and scalable digital experiences.
AEM 6.5 is an on-premises version that requires manual infrastructure management while AEM as a Cloud Service is a fully managed, cloud-native solution offering scalability, automatic updates, and seamless integration with cloud platforms.
- Dynamic Media Templates: Personalise content in real-time using an easy-to-use WYSIWYG (What You See Is What You Get) editor.
- AEM Edge Delivery Services: Improve content delivery speed by distributing data closer to end-users.
- New Relic One Integration: Monitor and optimise system performance with advanced metrics and insights.
- Cloud Manager Support for Edge Delivery: Ensure efficient content distribution and scalability across regions.
