Customer Data Platform (CDP) services entail the implementation of software which collects, unifies, and organizes customer data from multiple sources into one centralized, accessible database. This allows businesses to create a single customer view and use that data for marketing, personalization, and analytics.
Data without direction is just noise.
Modern day customers shop from e-storefronts while commuting, browse products on websites during lunch breaks, and surf through social media apps on as at midnight — leaving their digital footprints everywhere.
With every tap, search, and swipe, they leave behind a trail of valuable data.
But, did you know?
73% of customer data goes unused in most enterprises
60% of marketers cite lack of tools to connect data across touchpoints
For enterprise leaders like you, this is a chaotic situation. . .
You need more than just data collection. You need a system that listens, learns, and responds in real time & offers insights that are “Actionable”! That’s exactly what our Customer Data Platform services are designed for.
Customer Data Platform services help you transform raw data into rich customer profiles that can fuel your ecommerce business analytics, marketing , personalization, sales, online promos, and CX strategies
25%
increase in marketing efficiency.
80%
reduction in time-to-insight
40%
improvement in data analysis efficiency
Embitel’s Customer Data Platform services can empower you to not just know who your customer is, but where they’re headed next.
At Embitel, we don’t just implement Customer Data Platform — we harness their true power with tailored & strategic consulting, execution, and intelligent support aligned with your digital goals.
Here is a quick overview of what our Customer Data Platform Services comprises of:
Define high-impact CDP use cases (e.g., cart abandonment recovery, churn reduction, LTV prediction) tailored to your business KPIs.e.
Connecting your digital, in-store, CRM, POS, and mobile data sources to build a Single Customer View (SCV).
Cross-channel Activation via real-time customer profiles.
Configure CDP pipelines and event tracking (web, mobile, offline)
At Embitel, we are proud to be working with some of the most trusted CDP platforms in the market—Adobe Real-Time CDP, Salesforce CDP, and Pimcore ( CDP module)—enabling enterprises to unify data, personalize experiences, and unlock measurable business outcomes.
Our clients have seen remarkable transformations: from increased campaign effectiveness and faster time-to-insight to unified customer engagement with our Customer data platform services.
We also specialize in custom CDP implementation, tailored to your ecosystem. For instance, we built a robust custom CDP for a global automotive brand, delivering a real-time Customer 360° view across the entire journey—from pre-sales to post-service.
The Customer: We collaborated for the digital transformation of a joint venture brand of two established global automotive OEMs. The customer wanted to:
Embitel Solution Delivered:
Outcome: Enhanced dealer visibility, better customer engagement, and smoother digital workflows.
Messy customer data doesn’t just clutter your CRM—it drains your marketing budget and stalls growth.
Even leading marketplaces and ecommerce apps are guilty of such data duplication mess.
Our customer data platform services are built to eliminate duplicates, unify profiles, and maximize ROI.
Here’s how duplicate records quietly sabotage your business:
Customers may get conflicting messages or repeated outreach, leading to confusion or churn.
Sales reps may unknowingly reach out to the same customer multiple times, wasting time and reducing productivity.
Duplicates can skew KPIs, such as customer count, conversion rate, or customer lifetime value (CLTV), leading to bad decisions.
CRMs, CDPs, and marketing platforms often charge based on record volume — duplicates inflate these costs.
GDPR/CCPA require accurate data. Duplicates increase the risk of non-compliance and penalties.
What happens when a single customer shows up three times in your system?
That’s where a 360° CDP solution like ours makes a difference.
18+ years of proven digital transformation expertise
Managed 50M+ daily requests & 10K+ sellers across 3K+ cities
Proven results with leading brands across retail, automotive, fashion, FMCG, consumer electronics.
TISAX, CMMI Level 3, ISO 9001:2013, ISO 27001:2013 certified
Yes, Customer Data Platforms are designed to ensure a seamless integration with your key stacks including CRMs, ecommerce platforms, ERPs, email marketing tools, and business & data analytics systems.
Our CDP experts will ensure a smooth API-based and batch-based integration so that your workflows remain uninterrupted.
A CRM (Customer Relationship Management) system manages interactions with known customers.
A Customer Data Platform solution, on the other hand, unifies all customer data — including anonymous behaviour — into a single profile for deeper insights and targeting.
Choosing the right CDP starts with understanding what your business wants to achieve with customer data.
Not all CDPs are built the same—some are geared more toward analytics and insights, while others are focused on driving omnichannel personalization and engagement.
To narrow down your options, consider the following:
Still unsure? Embitel’s CDP experts can help you evaluate platforms based on your unique business objectives.
We’ll work with you to define your data strategy, identify key events and touchpoints to track, and outline use cases to ensure the selected CDP delivers maximum ROI. All you need to do is drop us an email: sales@embitel.com & we will get back!
While Pimcore is known primarly as a Product Information Management solution, it is much more than that.
Pimcore also helps in digital asset management (DAM) and master data management (MDM).
You can view Pimcore as a comprehensive platform used for managing and integrating various aspects of digital business processes and customer interactions.
Refer to the next FAQ for more insights into these modules.
Embitel’s innovative Pimcore development framework lets you customize solutions that meet specific business needs, whether it’s for data management, digital asset organization, customer insights, or eCommerce capabilities.
By leveraging our Pimcore services, you can enhance your overall data management & operational efficiency, improve customer engagement, and drive digital transformation.
Yes, of course.
With our holistic Customer Data Platform services, we enable real-time segmentation and campaign triggers based on customer behaviour.
You can launch personalized campaigns instantly when a customer browses a product, abandons a cart, or completes a purchase on your ecommerce site.
