- Automotive & EV▼
- IoT▼
- Digital Services▼
- Industries▼
- Technology▼
- Digital Growth Enablers▼
- Commerce & Experience Services▼
- Success Stories▼
- Thought Leadership▼
- Industries
- Company▼
- Careers▼
- Contact Us
- Blog
The Automotive industry is at the forefront of technology disruption, especially post the pandemic.
Staying abreast with market dynamics, Automotive companies are increasingly embracing a “consumer-centric” approach by always considering consumers’ needs as top priority.
The need to expand reach and fulfil consumer preferences for online one-click solutions, along with convincing success stories of digital transformation from other industries, have pushed auto OEMs to reimagine their business approach and focus on digital commerce.
Embitel’s integrated Automotive Ecommerce platform blends the best of Digital Commerce & Digital Experience to help automotive OEMs like you to deliver best-in-class online experience.
The integrated platform facilitates seamless and hassle-free management of complex and distributed Revenue Operations across different sales models (B2B, B2C, B2B2C, D2C) for the auto OEMs.
From supply chain to last-mile customer experience, Automotive companies are turning to digital transformation technologies that offer “Data-driven” and “Customer-Centric” digital experiences, at par with in-store experience.
This, in turn, has motivated OEMs to evaluate their processes and integrate new products with seamless and innovative Digital experiences.
Additionally, by embracing an omnichannel ecommerce model, Auto OEMs can go D2C (direct to Customers) and break-free of the pertinent challenges posed by traditional channels of limited reach.
Our Auto Ecommerce platform offers a multi-thronged and cross-functional approach for Auto OEMs to delight their customers by seamlessly bundling IT architecture together with Cloud, Data Analytics, Connected Systems (IoT) and Digital Experience technologies.
Here is a snapshot of various services offered under our integrated Automotive Ecommerce platform:
Drive top line results & deliver high-touch, data driven customer experience with our automotive ecommerce solutions . Our Automotive Ecommerce solution is curated as a complete digital experience package to streamline automotive OEMs business operations. From omnichannel ecommerce to marketing analytics & automation, from intelligent mobility to customer experience to personalization – across major automotive segments.
Our unified auto ecommerce platform caters to the digital transformation aspirations of a wide range of vehicle segments across B2B/B2B2C/D2C and marketplace business models.
With the help of Embitel’ s integrated Digital commerce Platform, Auto OEMs can gain significant business benefits, including enhanced global reach, deeper customer insights, personalized CX, new avenues of marketing, and reduced time to market – among others.
The integrated ecommerce platform enables the automotive brand to serve their customers through personalized, relevant contextual digital interactions beginning from product research and information to seamless purchase journey, after-sales support and road-side assistance to feature upgrades.
Over the past 15 years, Embitel has helped several global OEMs and Tier-1 suppliers in automotive and industry leaders in digital commerce domains to chart successful digital transformation journeys.
As part of the CARIAD Group, Embitel plays a key role in developing a unified operating system for all futuristic vehicles of the Volkswagen Group brands.
Ans. Embitel’s integrated Automotive Ecommerce platform combines the best of Digital Commerce & Digital Experience to help auto OEMs deliver a superior online experience. It streamlines operations, enhances brand reach, reduces time to market, and improves customer engagement.
Ans: The platform enables auto OEMs to interact with dealerships and customers across all digital touchpoints, ensuring a consistent and seamless experience. Additionally, being a data-driven solution backed by powerful data analytics tools, the Automotive Ecommerce platform helps in anticipating customer demand and refining online purchase models.
Ans. Our Automotive Ecommerce platform offers a convenient way for auto OEMs to gather deep insights about:
– customer and their buying preferences
– inventory management & stocks
– marketing and sales campaign that resonate with your customer, insights about opportunities to optimize
– sales and profitability.
It allows for the seamless mapping and management of user journeys, providing valuable data for informed decision-making.
Ans. Going D2C allows auto OEMs to build direct customer relationships and enhance service levels. Our Automotive Ecommerce platform supports this by enabling direct engagement with customers and facilitating personalized experiences.
Ans. The platform improves ease and speed of execution across the value chain, reducing lead times for workshops and customers. This helps auto OEMs bring products and services to market more efficiently.
Ans. We have successfully implemented our solutions for renowned premium car OEMs and leading bus OEMs. These implementations have involved the development of digital service platforms, digital sales platforms, and unified digital shops.
Please check out our complete portfolio of customer success stories here
We can provide references and case studies showcasing the successful implementation of our solutions for various clients. For more details, get in touch with our digital consultants
Ans. Our platform caters to a wide range of vehicle segments, including light vehicles, construction and agricultural equipment, and trucks, buses, and fleets. It supports various business models, including B2B, B2B2C, and D2C.
Ans. Our platform offers state-of-the-art features like :
– Product recommendations,
– Personalized product and service recommendations, and
– Personalised content and marketing campaigns to create personalized, contextual digital interactions throughout the customer journey.
Additionally, Our expertise in IoT and connected cars allows the integration of digital technologies with the platform. This helps to deliver personalized solutions such as to improve customer engagement , Curating impactful experiences throughout the purchase journey, including aftermarket offerings that brings value.
Ans. At Embitel, we offer complete suite of ecommerce services, including platform development, content and commerce strategy, and integration with existing systems like CMS, marketing, inventory, sales, ERP and CRM. We ensure a future-proof technology stack for digital communication and business.
Ans. We provide consultation, technology transfer, and operating model setup to help auto OEMs start their digitization journey seamlessly.
Ans. Pricing models and licensing options can be discussed based on the specific requirements of each auto OEM. Write to us sales@embitel.com for details.
