Salesforce Data Cloud helps businesses bring together scattered data from multiple systems into one unified, real-time customer view. From data collection and identity resolution to audience segmentation and activation, it enables smarter decisions and personalised engagement at scale. At Embitel Technologies, we help enterprises implement Salesforce Data Cloud effectively and…

Salesforce AI is redefining business efficiency with tools like Einstein Chatbots, Copilot, and Agentforce. From smart automation to intelligent insights, these AI-powered assistants help teams work faster and deliver personalized experiences. At Embitel, we help enterprises implement, integrate, and optimize Salesforce AI to achieve real business impact with smarter decisions,…

Do B2B loyalty programs really motivate partners or just track transactions? Embitel’s multi-tier, AI-powered B2B loyalty program gamifies milestones, aligns rewards with business goals, and makes every point drive strategic growth.

Discover how to launch B2B Commerce with Salesforce Lightning Experience. From enabling Experience Cloud to configuring permissions and workflows, this guide walks you through every step of building a seamless, scalable, and customer-centric B2B commerce platform. With Embitel’s Salesforce expertise, you can accelerate implementation, customise experiences, and unlock new growth…

Outdated product sheets, mismatched catalogs, frustrated teams—is this chaos familiar? Most businesses assume Product Information Management (PIM) is only for ecommerce. But here’s the twist: PIM can solve these headaches even if you never sell a single product online. In this blog, we reveal how PIM turns scattered data into…

Discover how AI in automotive cybersecurity is revolutionizing vehicle protection in the era of connected and electric mobility. From real-time threat detection to predictive risk mitigation and automated response, AI ensures end-to-end security across ECUs, cloud systems, and charging networks, building safer, smarter, and more resilient vehicles for the future.

Functional safety in SDVs can’t remain static. As ECUs give way to zonal architectures and OTA updates, ISO 26262 must evolve too. Learn how continuous validation, real-time monitoring, and ecosystem alignment are reshaping Functional Safety for the SDV era.

Platform abstraction layer (PAL) hides the OS layer and Hardware layer complexities. By using PAL's uniform API, developers write portable and standardized code for non-safety critical automotive software. This enables OEMs to reuse the same application layer code as starting points for entry, mid-range and luxury segment's software. Using this…

Electric vehicles are no longer just mechanical, they’re software-defined machines, making powertrain cybersecurity a critical priority. This blog dives into the threats and vulnerabilities facing key powertrain ECUs like MCU, VCU, TCU, BMS, and OBC. Learn about CAN bus attacks, firmware tampering, and sensor spoofing and defense strategies like secure…

ECU testing has changed forever. Rule-based scripts can’t match ML-driven decisions on the road. AI-driven validation brings dynamic scenarios, real-world unpredictability, and safety assurance to the next generation of vehicles.