CDP or PIM—which should you choose to level up your personalisation strategy? Sounds similar, but they solve very different challenges. This blog clears the confusion with real examples, easy comparisons, and industry use cases. We also decode how Pimcore which inherently has both CDP and PIM capabilities, helps businesses get…

Today’s connected vehicles churn out 25GB of data every hour—from your brake taps to your playlist choices. But here’s the catch: most automotive brands don’t know what to do with it.That’s where Automotive CDP steps in. If your customer experience still lives in silos, this blog is your starting line…

Code, debug, deploy—repeat. What if AI could handle the tedious parts, letting developers focus on game-changing ideas? Generative AI isn’t here to replace you—it’s here to supercharge your creativity. Explore how AI and human intelligence can build the future, together.

If you want to know the similarities and differences between data analytics services and business intelligence services then this blog is for you. Learn more about the technology and services in detail here.

Changing your automotive customer experience one touch point at a time, powered by Adobe Experience Manager (AEM) services and solutions. Learn about Embitel’s services and offerings in this blog.

Firmware rollback attacks can compromise ECU integrity by reintroducing outdated and vulnerable software. Rollback protection approach uses Trusted Applications (TAs) within a Trusted Execution Environment (TEE) to ensure only authorized firmware versions are accepted.

UDS protocol is one of the most versatile diagnostic protocols used in the fault diagnosis and ECU reprogramming of a vehicle. Its well-defined services make it immensely convenient for the tester to diagnose fault with maximum efficiency and accuracy. Apprise the automotive enthusiasts in you about the intricacies of UDS…

Traditionally used in automotive applications for years, Hardware Security Module (HSM) has always been a reliable solution to ensure the vehicle’s safety and security. However, as we rapidly advance, the automotive industry is gradually progressing vulnerabilities continue to be a road block. In the last few years, Trusted Execution Environment,…

Zonal ECUs have improved efficiency but also widened the attack surface. TEE based security tackles this by isolating sensitive operations like secure boot, firmware validation, and key storage, ensuring a resilient and scalable secure automotive system across all ECU types.

The Integrated Vehicle Control Unit (VCU) is transforming electric vehicles by centralizing motor control, battery management, traction, and safety functions into a single intelligent unit. This enhances efficiency, performance, and scalability while enabling seamless communication via CAN, LIN, and Ethernet. As EVs evolve, VCUs will play a key role in…