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Blazefront - Our Headless Commerce Accelerator

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What Is Headless Commerce?

A headless commerce is the flexible, modern way to build high-performing e-storefronts.

A headless commerce architecture , unlike the conventional commerce systems, separates the frontend (what users see) from the backend (where data and logic live).

Why does that matter?
Because it means you can launch faster, design freely, and scale across web, mobile, kiosks, even voice—without being held back by a rigid platform.

With headless commerce, updates to your storefront don’t require backend changes, allowing you to innovate faster, scale easily, and integrate seamlessly with any existing system.

Accelerate Your Digital Growth With Us

Agility with Headless Commerce: Why Now Is the Time to Rethink Your Frontend

Speed is the modern currency—and flexibility is freedom. It’s 2025. Nearly every business has gone digital..

Yet many enterprises are still held back by the very systems meant to support them. Despite their tech investments, they continue to face:

  • Slow time-to-market and frustrating release cycles
  • Rigid frontend–backend dependencies that limit innovation
  • Omnichannel feels disjointed across web, mobile, and in-store
  • Bounce rates climb as site load times lag
  • High total cost of ownership (TCO) due to bloated legacy systems
  • Little room for agility or experimentation

If this sounds familiar, you're not alone. That’s why we built Blazefront - a lightning-fast, headless commerce storefront accelerator by Embitel.

No more “go-lives” that take months. No more compromises on experience.

So, what is Blazefront? Let’s check it out.

Blazefront: Our Headless Commerce Accelerator for MACH-Ready Digital Transformation

Blazefront is a high-performance, headless commerce accelerator, built to be one of the fastest MACH (Microservices, API-first, Cloud-native, and Headless) front-end accelerators in the market.

Blazefront helps you scale faster, sell smarter, and transform digitally—without breaking what already works.

  • Pages that load milliseconds
  • 93% faster time-to-market
  • ERP & DMS (Document Management System) agnostic integrations
  • Can handle 2+ million pricing data points
  • Built for omnichannel growth
  • Can process up to 1 million dynamic promos in real-time

What Sets Blazefront Apart from Other Traditional Storefront Solutions?

Blazefront combines speed, flexibility, and enterprise-grade scalability, making it a cut above typical headless storefront kits or monolithic applications.

Problems You're Facing With Your Legacy Systems Today What You Unlock with Our Blazefront Accelerator
Frontend & backend changes tied together Complete frontend-backend decoupling for independent innovation
Time-to-market delays with every update Launch new features up to 3X faster with modular rollouts
Site load time > 3s, leading to drop-offs Sub-second page loads—even during peak traffic
Manual, rule-based personalization Real-time personalization powered by data-driven APIs and CDP integration
Vendor lock-in and replatforming headaches Composable and MACH-ready, to scale without starting over
Slow, code-heavy, linear deployments Modular, agile, and CI/CD-enabled to launch features weekly

Why Do You Need This Headless Commerce Accelerator Now More Than Ever?

When customers expect instant, your tech can't wait weeks.

Speed, personalization, and flexibility are no longer differentiators—they’re expectations. Blazefront helps you deliver on all three.

Additionally, as per reports:

  • 53% of mobile users abandon sites that take longer than 3 seconds to load
  • Retailers who improve site speed see up to 25% increase in conversion rates
  • Legacy tech stacks increase time-to-market by 2–3X compared to MACH-based approaches

Blazefront, powered by a headless commerce architecture, lets you decouple your frontend from the backend. This gives you full control of your customer’s experience and helps you ensure sub-second page loads, even during peak traffic.

Outcomes That Matter: Why Leading Brands Choose Blazefront

Built with composable thinking, designed for practical business wins. . .

From data integrity to real-time product discovery and UI freedom, Blazefront solves the actual headaches of digital commerce transformation.

  • Engineered for Speed
    • Sub-second response times—even on high-traffic pages like product detail and checkout.
    • Benchmark result: Up to 93% faster page response times than legacy commerce sites.
  • Serverless & Docker Composed
    • Zero server management; deploy fast, scale effortlessly.
    • Containerized deployments with faster recovery and updates.
  • Automated Infrastructure Provisioning
    • Uses scripts and templates for automated configuration.
    • Reduce manual errors, increase compliance, and tighten security.
  • Seamless Migration & Integration
    • No data overload on legacy systems during migration.
    • BlazeFront integrates seamlessly, minimizing risk.
  • Future Ready Storefront
    • Add new channels like VR, IoT, and voice commerce without re-platforming.
    • Future-proof your investment with scalable APIs.
  • Optimised for Faster Data Processing
    • Blazefront uses full load delta receiver and processor for faster data processing
    • Easier learning curve and smoother development workflow.
  • Lean Data Structure
    • Optimized for performance across categories and catalogue sizes.
    • Enhances performance and reduces redundancy.
  • Power Your Omnichannel Vision
    • Power your site, mobile app, kiosks, and third-party platforms with one backend.
    • Product searches powered by Meilisearch + Redis, ensuring lightning-fast discovery.

The Tech Stack Powering Blazefront

So, what makes this headless commerce accelerator so fast and robust?

A robust tech foundation featuring decoupled APIs, cloud-native microservices, and a performance-first data stack.

How Blazefront Supports Your Teams Across Commerce Models?

Whether you're a marketer, merchandiser, or IT leader - Blazefront is built for you.

Blazefront, as a headless commerce solution, delivers real value across departments - from faster campaign rollouts for marketers to composable dashboards for ops and flexible APIs for dev. teams.

B2C Brands & Retailers

  • Launch localized sites across markets—faster.
  • Tailor experiences for each audience and region.
  • Scale without worrying about performance dips.

B2B Commerce

  • Deliver self-serve portals and account-based pricing.
  • Integrate custom workflows and product catalogues.
  • Meet complex business logic with headless agility.

Marketers

  • Launch campaigns faster without developer bottlenecks.
  • A/B test experiences directly on the frontend.
  • Optimize content in real time.

Global Brands/Multi-site Setups

  • Manage multiple storefronts from a single backend.
  • Serve different currencies, languages, and tax rules effortlessly.
  • Streamline operations with shared architecture and component reuse.

Why Embitel?

Embitel is a 100% Volkswagen Group company. Being part of one of the oldest and most respected automotive OEM groups globally, we inherit a legacy of reliability, quality, and operational transparency.

This pedigree ensures that our approach to digital transformation is engineered with precision and built to scale.

Here’s how we have fortified the trust of our customers:

19+ years as a digital transformation partner across retail, lifestyle, healthcare, and automotive sectors.


We know what enterprise-grade scalability, speed, and customer delight mean - and we built Blazefront to deliver just that.


Our Customer Feedback Score for digital transformation projects is 4.63/5

A Team of 400+ Experts & Experienced ecommerce consultants for commercetools, AEM, Magento, PIMCORE, Hybris and much more.


Trusted &Certified Partnership with Adobe Commerce, Pimcore, Salesforce, Shopify , Acquia and more

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FAQs on Blazefront Headless Commerce Accelerator

Yes. Blazefront is built to be a versatile headless commerce accelerator solution that can support B2C, B2C, and even B2B2C experiences– however complex it may be.

The accelerator supports account-based pricing, bulk ordering, personalized catalogues, and distributor-specific content—all with high performance.

Absolutely. Blazefront is API-first and easily integrates with your ERP, OMS, CRM, or analytics platforms.

Additionally, it can be integrated with conversational commerce platforms if you wish to offer real-time engagement to your customers. To know more about the integration, drop a mail to our experts.

Thanks to its serverless + microservices architecture, Blazefront can go live 90% faster than traditional builds.

Blazefront is designed to be platform-agnostic and can be seamlessly integrated with any modern and robust ecommerce platform through APIs.

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