How Omnichannel Retail can Fuel the Growth of Online Grocery in India

 

Organized retail constitutes only 8% of India’s $630 billion retail industry. The remainder segment remains untapped due to the unique problems of the region and buyers’ specific preferences. Yet the potential of this market cannot be denied.

Evolution in retail technology and digital commerce presents a solution that when used effectively can address several of the problems faced by the Indian grocery sector: omnichannel retail.

In this document, we highlight:

  • The scope of the Indian grocery sector and various factors retarding its growth
  • What consumers seek when grocery shopping
  • The features of omnichannel retail and how these can help fulfil the needs of the consumers
  • The scope for the online grocery business in India

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With expertise developed over the years in digital commerce implementation, Embitel Technologies has tapped into its experience in implementation for grocery businesses to offer CPG LaunchPro 100, a rapid deployment system to get your online grocery store live in as little as 100 days. To know more about this, click here or write to sales@embitel.com