2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013.
ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers;
ecommerce Website Development Organized retailing and constantly evolving consumption will be the next big driver of India’s economic growth. Rising incomes and increased exposure to global products and global consumption patterns have changed the average peoples attitude towards consumption. Fast …
With several million people using Facebook, the website has become a force to reckon with. It is estimated that users spend 30 minutes to several hours a day on Facebook. Learn how to utilize Facebook for effectively marketing your product or service. Get insights into best practices and Facebook integration methodologies. Get an overview of […]
