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Magento Ecommerce Website Development for Mumzworld: Middle East’s Largest Mom & Baby Online Store

Mumzworld.com is the Middle East’s 1st and largest online marketplace catering to the needs of mothers and children. Presently, this “Amazon for moms” has an SKU count of over 1.5 lakh and over 2 lakh registered customers.

Mumworld is an online store built on Magento 1.7.02 When the Mumzworld team was on a lookout for a digital commerce partner in 2013, they already had a live Magento webstore which was giving a satisfactory performance. However, the ambitious team had plans to enhance the performance from good to great.

So Mumzworld joined hands with Embitel Technologies, a digital commerce agency based in Bangalore, India. Being a Magento Silver Solution partner with extensive experience in developing marketplace websites and expertise in customization of marketplace plugins, Embitel has been serving as Mumzworld’s ecommerce consultant for 3 years now.

Business challenge:

  • To improve performance of the webstore to an exceptional level by addition of features, bug fixing and ensuring security and continuity
  • To enable management of and catering to the exponentially growing traffic and scale of operations

Embitel Ecommerce solution:

  • Actions for better website performance: bug fixing, clean up of unused Magento extensions, installation of updated and latest Magento security patches
  • Webstore maintenance in 2 languages: English and Arabic
  • Development of 4 stores: for babies, and for kids, in Arabic and English each
  • Server upgrade to PHP versions for better memory and decrease in website load time
  • Implementation of content delivery network (CDN) servers to distribute server load and for faster performance
  • Implementation of a customized version of the Algolia search extension, suited to Magento platform and multistore pattern
  • Implementation of the following features for a better UX:
    • Lazyload extension to load images on demand and save server resources
    • Integration of Celigo Magento Connector for order management and shipping
    • availability of 13 currencies to enable worldwide payment and shipping
    • Homepage and category page carousels. The carousels use the Retail Rocket extension to display products based on data collected in user behavior tracking and analysis
  • Implementation of a separate mobile website with a different look and theme, and optimized page speed performance
  • IT monitoring and hosting services

Embitel impact:

  • The client has enjoyed improved server performance and an increase in traffic with over 10 lakh visitors per month
  • Benefit of improved RoI and cost-savings through 24×7 server support and maintenance

What is Algolia Search extension?

An extension with a customizable UI, Algolia is designed to search as you type, autocomplete search and deliver instant search results page.

Source: Magentocommerce.com

What is Celigo Magento extension?

Celigo is a prebuilt Magento-NetSuite Connector that provides comprehensive benefits by simplifying online order management and ecommerce processes.

Source: Celigo.com

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