About the Customer:
To thrive in this digital-first economy, companies need more than just great products they need seamless, connected, data-driven ecosystems that empower people, streamline operations, and future-proof their businesses.
Our customer, a leading adhesives manufacturer and a market leader , based in Asia – operating across consumer products, industrial segments, and specialty chemicals – was aspiring for such a connected, data-driven and data-first solutions.
Business Challenges:
The manufacturing giant , with 20+ brands, 60+ manufacturing units , set out on a digital transformation journey to reimagine how their teams accessed, managed, and leveraged product information across channels.
And they chose Embitel as their trusted transformation partner.
The customer sought a digital, contemporary solution that would:
- Enable their Business Development Executives (BDEs) to easily access product catalogs, videos, documents, and more through a PWA (Progressive Web App)
- Build a centralised PIM (Product Information Management) and DAM (Digital Asset Management) system on Pimcore
- Visualize territory-based data dynamically for users
- Enable offline video playback for field teams
- Provide region and product-specific information personalised for each user
- Ensure robust security with OTP and SSO login support
- Allow information sourcing from private cloud repositories and various external databases
- Manage multi-level workflow approvals and maintain rationalised, high-quality data
Embitel’s Solution:
At Embitel, we believe that successful digital transformation is about solving the real problems behind the technical ones – with the right interventions and a strong commitment to business outcomes. With core belief, our digital experts were onboarded after a strategic technical consulting workshop , where they developed a detailed roadmap aligned with the customer’s vision.
Here’s how we turned their vision into reality:
- PWA Development: We built a sleek, fast, and user-centric Progressive Web App (PWA) enabling BDEs to access products, assets, videos, and documents anytime, anywhere – even offline!
- PIM & DAM Implementation on Pimcore: We created a robust, centralized platform to manage product information, assets, and user roles – customized with layouts tailored to each user’s needs.
- Territory-based Data Visualization: Configured dynamic content displays based on user roles and territories, ensuring relevance and speed in accessing critical information.
- Offline Video Storage and Playback: Empowered field teams by enabling offline access to important video assets within the PWA – enhancing their productivity, even in low-connectivity areas.
- Seamless 3rd-Party Data Integrations: Handled complex data sourcing from private clouds and external databases with meticulous refinement and rationalization to ensure clean, actionable data.
- Security Reinforcement: Implemented OTP-based and SSO-based login systems to ensure secure, flexible user access.
- Workflow Management: Enabled multilevel approval processes, data manipulation rights based on user roles, and a streamlined content lifecycle – ensuring governance without friction.
Embitel Impact:
With the right technical intervention , our team was able to create a Future-ready Digital Infrastructure for the customer to scale new digital initiatives without reworking core systems : saving time, effort, and cost. The solution also offered them:
- Streamlined Access and Field Productivity: BDEs now have instant access to all the tools they need, improving customer engagement and internal efficiency through a territory-specific experience. This reduced demo failure rate by 80%, improving user trust and client presentation success.
- Centralized Data Management:
A unified platform now manages product data, assets, and user information -eliminating silos and enhancing omnichannel consistency.
Achieved 100% centralized access and real-time updates for all product data. - Superior Workflow and Data Quality: Rationalized, relevant data combined with efficient approval workflows has improved operational smoothness and business decision-making.
- Seamless Client Collaboration – Embitel worked closely with customer’s business and IT teams through agile iterations and co-design workshops, ensuring that every feature, from territory configuration to SSO embedding, was client-approved. Impact: Reduced development rework by 25% and improved stakeholder satisfaction
- Self-Service Knowledge Tools – The system features an intelligent, searchable FAQ system, empowering users to resolve common questions without back-office support.
- This cut down support escalations by 35% while enhancing employee self-reliance.
Tools and Technologies:
- Pimcore
- React and Next.js
