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Magento webstore & mobile app for BMMI Shops – Bahrain’s leading beverage retailer

BMMI Shops, a well-known beverages distributor and retailer, is a division of the industry giant BMMI Group in the Kingdom of Bahrain, in the Middle East.

Business challenge:

BMMI Shops already had a live ecommerce webstore when it approached us in 2013. However, their existing Magento Platform solution was not developed as per their expectations and failed to make an impact on their overall sales.

The Group sought our support in designing a webstore with a UX that added value to the shopping experience for their customers and served as a high-impact online sales channel for the organization.

In 2015, emboldened by their experience with Embitel Technologies and the success of the webstore, BMMI also decided to be accessible to customers anywhere, any time through a mobile app.

Ecommerce solution:

  • Our Magento ecommerce team developed a webstore on Magento 1.12, with a completely new design and UX and optimized the webstore to deliver on an agreed SLA of improved page-load speed and overall performance.
  • The inventory, catalogue and CRM data were migrated to the new site. As part of our collaboration with BMMI Magento support services partner, we also upgraded the webstore to Magento 1.14.
  • Development of ERP interface and integration of the ERP system with the Magento commerce store for inventory management across BMMI’s brick-and-mortar stores, the online channel and the mobile app.
  • Implementation of an age restriction entry page upon loading of website due to the nature of product being sold.
  • Integration of marketing module to manage offers and promotions to boost sales.
  • Creation of a ‘consumption calculator’ feature to estimate the required quantities for social events and place bulk orders.
  • Improvement of customer UX with implementation of features such as
    • Suggested cocktail recipes using the Recipes extension
    • Tiered pricing across multiple products to encourage larger orders
    • One-step checkout
    • Promotional gifts on purchase
    • Facility to choose delivery slots
    • Store credits
    • Search tool implementation with Sphinx Search Ultimate extension
    • Integration of the Bahrain’s Benefit Payment Gateway

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