Archives for April 2015

There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, the web can be very costly or it can be very affordable, it really depends on how competitive your industry is. Google Adwords … [Read more...] about Best Ways to Increase Traffic to ecommerce Websites

Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site on the web (total visitors), just slightly ahead of LinkedIn. Massive growth and popularity prove Pinterest is a wise avenue for your next … [Read more...] about Pinterest: An Introductory Guide for Marketers

301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". Below are a … [Read more...] about 301 Redirect – How to Redirect a Web Page

Payment gateway is an ecommerce service that authorizes payments made through credit cards / debit cards online for e-businesses & online retailers. Payment Gateway Integration or Online Payment Processing is a way of receiving payments from your customers on your website. If you are an existing ecommerce store owner or planning to launch a ecommerce enabled store then you … [Read more...] about Payment Gateway Integration Services Provider in India

If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes to marketing your business in the minds of your user. Focus on Customer Service: By providing a world class customer service you can stand out from your … [Read more...] about Essential Tips for Online Retailers

The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year. "Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater … [Read more...] about Top 10 Mobile Marketing Trends for 2011

Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine results pages (SERPS). So optimize these tags and include a marketing message to help users click on the website. Here are some basic Meta … [Read more...] about META Tag Rules for SEO Optimization

Mcommerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site mcommerce friendly please search “Make Your Site mobile Friendly.”) While some mcommerce sites … [Read more...] about What is MCommerce?

Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email.  A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to help generate attention for.  Here … [Read more...] about Mistakes in Writing the Press Release Content

Google penalizes Adwords ads with poor click through rates.  If your ad is not generating clicks, it's making it more expensive for you to advertise.  Discover how to improve the click through rate of your ads. Your Adwords ad is sales copy. You are attempting to persuade a potential consumer to make a decision based on your ad text. This is the art a science of sales … [Read more...] about Google Penalizes Adwords Ads with Poor CTR

There are a number of reasons why security vulnerabilities arise in shopping cart and online payment systems, these vulnerabilities are increased by the increase in the advanced functionality adding in the day by day basis in the ecommerce System. One of the main reasons for such vulnerabilities is the fact that web application developers are often not very well versed with … [Read more...] about Vulnerabilities in Ecommerce Systems

Do you want to know number of people who are visiting your site via RSS feeds? If you have been using FeedBurner to syndicate the RSS feeds of your blog then now you can easily track your incoming traffic from feed clicks through Google Analytics. For that you just need to open your FeedBurner dashboard, then click the title of RSS feed and select “Configure Stats” under the … [Read more...] about You Can Track RSS Feed Clicks by Using Google Analytics

In today’s practical world of the Internet social media optimization has become the buzz word. This term refers to the performance adopted for generating the utmost of visits to the business website. Social media Optimization has the following advantages: Social Media Marketing can increase the links SMM makes bookmarking and tagging easier Social media will Increase … [Read more...] about Social Media Optimization Advantages to the Business Website

To the Customer ·         Convenience ·         Better information ·         Competitive pricing ·         Customization ·         Shopping anywhere, … [Read more...] about Benefits of eRetailing

ecommerce Website Development Organized retailing and constantly evolving consumption will be the next big driver of India’s economic growth. Rising incomes and increased exposure to global products and global consumption patterns have changed the average peoples attitude towards consumption. Fast Market Research is an online aggregator and distributor of market research and … [Read more...] about Concept of ecommerce Website & Development

Emarketing is the process of marketing the brand / product using the modern communication technologies like internet. Emarketing comprises all the activites conducts via web (www) to improve the business. Emarketing is not expensive. we mostly meet people or sale via internet (email, chat, forums, etc..) Emarketing is all transparent and immediate. … [Read more...] about What is emarketing, Why internet marketing is better?

Web robots – often referred to as crawlers, bots, or spiders – are software programs that constantly travel the web, indexing the information found on millions and millions of websites every single day. Some sites, however, don’t wish to be indexed in search engines or accessed by these Web Robots. Now that you know what a Web Robot is and what it does, it’s important you know … [Read more...] about What is the robots.txt file?

Google has added up various features with options in its search engine. This feature has now been added into its Image Search property feature also. This is a very simple feature but could save on a lot of time by searching the most accurate results. This image search options makes it essential for users to combine search options to get the best search results faster with … [Read more...] about Advantages with Google Image Search

RSS stands for Really Simple Syndication and it allows you to syndicate your site content. RSS feeds define an easy way to share the website updations, headlines and news to regular customers who has subscribed to the RSS feeds of the website. RSS feed files can be robotically updated on internet which allows personalized views for different sites. RSS feed files … [Read more...] about What is the Meaning of RSS Feeds?

In present scenario Ecommerce is playing very essential role in the online business. Although it is one of the best & cheapest intermediate for reaching out to new customers in the online market, if ecommerce implemented effectively, it also offers a smart way of doing online business & expanding it more. An online business ecommerce podium is planned & implemented … [Read more...] about Advantages of Ecommerce in Present Business Scenario

Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank … [Read more...] about BING Search Engine Optimization Tips

Website Marketing can attract more people to your business and website. Online marketing will increase the customers for your business, and enhance branding of your company and your business products. We are suggesting some of the internet marketing strategies which will help to grow up your business. Design the website with search engine friendly strategies and start … [Read more...] about Online Marketing Strategies

What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day. How do we get … [Read more...] about virtual-credit-card

What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day. How do we get … [Read more...] about Virtual-Credit-Card

Introduction Online retailers spend a lot of money on getting their website up and running. A major portion of their investment is directed towards increasing the traffic of their websites or the conversion rate. A/B testing or split testing is one tool by which these retailers can pin point which elements  are to be displayed in their webpage which have a positive impact on … [Read more...] about AB Testing Basics

One of key reasons behind the success or failure of any retailer is promotions. It doesn’t matter if the retailer is present online or not, he needs promotions to meet a variety of objectives. There are many kinds of promotions, each fulfill different purpose and each have their own pros and cons. Therefore, it becomes very important for the retailers to look at promotions with … [Read more...] about 7 Steps for Delivering Successful Retail Promotions