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Artificial Intelligence (AI) is revolutionizing ecommerce for small and big businesses. AI is being used by various ecommerce companies to get a better understanding of customers. AI powered ecommerce is of great help as it enables customer-centric online searches, identifies prospective customers, answers customers’ queries, simplifies sales techniques, establishes actual … [Read more...] about AI in Ecommerce – A Close Look at the Groundbreaking Trends in 2020

The key to a successful Ecommerce business is no longer merely a great shopping experience. But a personalized customer experience! Adobe after acquiring Magento, has been putting in efforts to enhance site capabilities to merge content and commerce together. This would lead to better customer segmentation and targeting, better content management and will also enable quick … [Read more...] about Magento and Adobe Experience Manager: The Most Modern CMS Meets the Ecommerce Powerhouse

One of the main challenges an online store faces when compared to a brick and mortar store is the ability to understand customer needs and improve their shopping experience accordingly. In an offline store, it is possible to interact closely with customers and gauge their responses to make the shopping experience more satisfying. On the other hand, an online store is … [Read more...] about How Product Recommendation Can Increase Conversion Rate for Your Magento Ecommerce Store

While waiting for a webpage to download on a mobile phone, a second may seem like an eternity. For any Ecommerce Store page load-time is the holy grail, as it directly impacts the user-experience. There is also an abundance of literature on the internet that indicate the correlation between page load time and conversions. On an average, if your website takes longer than 3 … [Read more...] about Why are Accelerated Mobile Pages (AMP) a Must-Have for Your Magento Ecommerce Store?

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This is part-II of our video series on Headless Commerce. Be sure to check out the Part-I video here. https://youtu.be/yCy71FTqkiU In the first video, we discussed regarding the fundamental concept of Headless Commerce. We also discussed the value-add a Headless Commerce solution offers, in comparison to the traditional ecommerce solution. This new video will focus on … [Read more...] about [Video] Headless Commerce and Progressive Web Apps: A Match Made in Heaven

On 16th April 2019, the digital innovators and leaders came together for one of the most awaited digital conferences, the Adobe Symposium 2019. The following statement flashed on the stage, had set the tone for rest of the event: This is what it meant – ‘Adobe leads (to enable digital transformation), in collaboration with the “Technology Partners”, in service of the … [Read more...] about Adobe Symposium 2019 Highlights: Welcoming Magento Commerce to the Adobe Family & Demonstration of Headless Commerce

For the Global Retail Brands, Personalization is the one of the key aspects. When implemented accurately, personalization in product and/or service offerings can help retailers to stay relevant in the super competitive online market. Personalization, in online commerce, means offering personalized product catalogs and information that is relevant to the prospective customer … [Read more...] about [Video Blog] What Makes Pimcore An Ultimate Digital Platform For Enterprises

Did you know that Amazon has already chosen the road less-travelled? Yes, Amazon is betting investments in Headless Commerce. Integration of Alexa, Amazon’s assistant and Dash buttons to its Ecommerce platform bears testimony to this fact. So what actually is Headless Commerce? What is so Headless about it? We will find out in this Video! We will also learn how a … [Read more...] about [Video Blog] How Headless Commerce can Help Retailers and Ecommerce Businesses to Deliver an Unbound CX

Inherently the technology stack of a Headless Commerce solution is designed to be independent of the front-end UI. Why such architecture, you ask? - Customer Touch-points have evolved and are still evolving. Ecommerce transactions are happening beyond an online website or a mobile app! Welcome to the world of Ecommerce via an Infotainment Dashboard, a Smart-Watch, a … [Read more...] about How Does Headless Commerce and Progressive Web Apps Complement Each Other: An Insider’s Take

Ecommerce Merchants do not limit themselves by considering their ecommerce storefront as a mere sales channel. Years of evolution of technology and consumer behavior, an Ecommerce Platform or Solution is now expected to serve as an engagement channel. An Ecommerce Solution is also expected to deliver a seamless shopping experience or any kind of engagement with the Brand … [Read more...] about What is Headless Commerce and Why it is a ‘No Strings Attached’ Ecommerce Solution

After making headlines in the e-commerce world for becoming an integral part of the Adobe family, Magento is yet again the talk of the town before the end of 2018. This time the reason is the official release of Magento 2.3.0 beta version. Magento has announced the release of Magento 2.3.0 beta version with the aim of offering more “engaging and innovative shopping … [Read more...] about What’s in-store for Ecommerce Merchants and Magento Developers: An Analysis of Magento 2.3.0 Release

Being an ecommerce website developer, we are sure you understand how critical is a robust Product Information Module (PIM) for a successfully delivery. It has power to ensure no sleepless nights (literally), when the release date is nearby! In this hyper-competitive market, Ecommerce websites are ought to offer a large number of SKUs’ (products) to their customers. For an … [Read more...] about Understanding ‘Product Catalog Management’ with PIMCORE: An Ecommerce Developer’s Perspective

Global Retail Brands, who have embraced online commerce as the new customer touch point and revenue stream, manage multi-store catalogs on a single website. Such ecommerce projects often confront Ecommerce Developers with new challenges such as managing product information, digital assets and catalogs in a more dynamic manner. Handling multiple stores is one thing, … [Read more...] about How PIMCORE Product Information Management Solution Lets You Do More with Magento

As one of the most trusted Ecommerce Technology platforms, Magento 2.0 has all the robust security measures in place.However, there are certain best practices that must be implemented by an Ecommerce website developer. This is necessary to ensure that as an Ecommerce Business, you uphold the trust of your online customers and deliver a seamless and secure online shopping … [Read more...] about 7 Tips to Improve the Security of your Magento 2 Ecommerce WebSite

Choosing between Woocommerce and Magento is a tough decision-making task for companies / individuals, who plan to start an ecommerce business. Both the platforms, for ecommerce development, offer rich features and are very popular among the ecommerce developers community. In this blog we will discuss the features such as setup, security, performance, community support of … [Read more...] about Woocommerce vs Magento Commerce: Which eCommerce Platform is Best for your Online Business?

Connected retail market is expanding as more and more retailers are connecting the value chain. This is evident in the new research from Transparency Market Research (TMR). The report mentions that North America will have a strong demand for connected retail but Asia Pacific will also show a strong demand during this forecasted period. In 2016 the connected retail market … [Read more...] about Connected Retail Market is Set to Grow by 400%! A Sneak-Peek into IoT Use-Cases that will Drive this

Increasing complexity of consumer demands, tightening market competition combined with digital disruption has driven the retail chains to go for a major overhaul of their operations - specifically the Supply Chain Management. Today, modern retailers, are focusing on streamlining their supply chain, improving inventory management, enhancing logistics and transportation to … [Read more...] about How Modern Retailers can Leverage Internet of Things for Supply Chain Management

Magento has enabled several businesses to bring their stores online with its amazing built-in features and a vast list of extensions. Close to 2,50,000 websites are powered by Magento Commerce Platform, the most popular being Land Rover, Wrangler, Lee, and Made.com Online storefronts built on Magento 2 platform are equipped with all the capabilities to generate enhanced … [Read more...] about Best Practices for Successful Integration of ERP/CRM With Your Magento 2.0 eCommerce Website

… [Read more...] about B2B eCommerce Trends to Watch Out for: Progressive Web Apps, AI, Personalisation

The B2B Ecommerce website development market is rapidly growing and B2B companies have realized the effectiveness of ecommerce. B2B businesses have started treating ecommerce as a channel to not only engage with customers and achieve sales conversion but also to collect first hand data about the customer preferences and other details. Like B2C, B2B commerce is also a … [Read more...] about Why is Magento the Best B2B Ecommerce Platform for Ecommerce Website Development?

IoT adoption by retailers has been growing rapidly and is being used to improve customer experience, track in-store assets, reduce theft, improve inventory management and deliver personalized promotions. Also, due to the penetration and increasing usage of smartphones experiences enabled by IoT in retail are finding more adopters. IoT and mobile devices are being used in … [Read more...] about IoT in Retail Industry: 2018-19 Trends and How Retail Stores are Deploying IoT

Alibaba the ecommerce giant grossed over $25 billion in sales in just 24 hours during the Singles day shopping festival held on Nov 11, 2017. With this record sale, which is 39% more than 2016 sales, Alibaba has set a new benchmark for all the ecommerce companies all over the world. It was not just the shopping festival for the consumers but also for the merchants who have … [Read more...] about 10 lessons B2C and B2B Ecommerce Businesses can Learn from Alibaba’s Singles Day Sales?

Press statement from Alibaba (before 11.11.17) claimed - 11.11 is more than 18 times the size of Amazon Prime Day and 2.5 times bigger than Black Friday and Cyber Monday combined. What really happened on 11.11 more than validated this claim. In just 24 hours Alibaba registered $25 billion in sales. Yep 25 followed by 12 big zeros! ( this is 39% more than 2016 … [Read more...] about How Alibaba’s Global Shopping Festival Showcased Mind-Blowing Scale and the Future of Retail

A consortium of the UAE’s 16 prominent local banks came together to make an announcement earlier this month: their new digital wallet will be ready for rollout by the end of the year. Dubai is working hard on the road to a cashless society, and the UAE’s digital wallet is a big step in that direction. Markus Vekinis, general manager of the Emirates Digital Wallet says … [Read more...] about Digital Wallets Integration for Magento Commerce Websites Made Easy

In the recently-released The Forrester WaveTM: B2B Commerce Suites for Midsize Organizations, Q3 2017, Magento Commerce has been included in the top category of Leaders. This Forrester Wave is a respected periodic evaluation of ecommerce service suites catering to the B2B domain. In this report, Forrester evaluated 11 significant B2B ecommerce suite providers across 35 … [Read more...] about Magento is a Leader in The Forrester Wave^TM: B2B Commerce Suites for Midsize Organizations

Magento is one of the most popular platformchoices for ecommerce businesses. As an ecommerce business owner, you need to optimize your website to stay ahead of your competitors. To get better ecommerce website organic traffic and improve ROI, you need to rank for popular keywords which bring sale. Hence SEO plays an important role for the growth of an ecommerce business. … [Read more...] about Speed Up Magento Website with these Magento Speed Optimization Tips

Every brick and mortar retailer, from small to large, is trying to have an online presence with an ecommerce website. As the number of ecommerce players grows, so does the number of ecommerce development companies. Choosing the right ecommerce technology partner is bit difficult considering the number of options in front of you but we will make that decision-making process … [Read more...] about 7 Tips to Hire the Best Ecommerce Development Company

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“In 2007 Amazon's net revenue was $14.8 billion which accounts to about $29,000 per minute. In June 2007, Amazon.com crashed for roughly two hours. The estimated cost of this outage was a staggering $3.48 million.” From an article in the widely-read e-mag, Inc With this fact, the importance of uninterrupted uptime of your ecommerce website cannot be disputed. But loss … [Read more...] about ‘Amazon lost $3.48m in 2007 During Two Hours of Downtime’: What Goes into 24/7 IT Support and Monitoring for Ecommerce Websites

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  Arun Kumar is the head of the Ecommerce BU at Embitel Technologies.   I’ve consulted for many ecommerce projects in my 10-year career as the head of ecommerce at Embitel, and it’s been exciting every time. An ecommerce website is required to support features unique to its industry, and to its business model and operational needs. For instance, service-based … [Read more...] about Lessons from my Ecommerce Consulting Journey of 10 Years: Strategy Mistakes Business Owners Should Avoid

Managing an ecommerce PPC campaign is a very interesting task compared and keywords should be fine tuned on a regular basis to get a better ROI on your spent. Since the trend changes very quickly in ecommerce we need to be up-to-date on the trend and keyword changes. Here I have listed 3 ways in which you can fine tune your ecommerce PPC keyword strategy. Competitor … [Read more...] about 3 Tips to Fine Tune Keywords in E-Commerce PPC Campaigns

After spending months on Magento website development, painstakingly ensuring every detail and feature functions perfectly, you’re finally ready to go live. But the work required to ensure success doesn’t end at development—business owners must follow through with effective and consistent ecommerce SEO and digital marketing. As an ecommerce SEO company with extensive experience … [Read more...] about 5 best Magento SEO Tricks for Ecommerce Websites

Every year the number of ecommerce businesses entering the market is getting higher so in order to strengthen the online position and reach majority of the customers, ecommerce businesses are making efforts to expand their organic reach as much as possible. Here are some of the most important on-page SEO optimization tips that every ecommerce businesses should work on to … [Read more...] about 8 Ultimate On-Page SEO Tips for Your Ecommerce Site

Magento, an ecommerce platform, has built its reputation as a robust and cost-effective digital commerce solution for mid-range businesses. When it comes to implementing the ecommerce marketplace business model on this platform, there are some Magento plug-ins and extensions tailor made to support some of the must-have features for a marketplace webstore. For Medfirst … [Read more...] about Top Magento Marketplace Module – Medma Module Case Study

Magento is one of the most preferred ecommerce platforms across the globe. Though there are 1000s of ecommerce website development companies, there are only a handful of Magento 2 development companies which can handle end-to-end implementation, from ecommerce website development to digital marketing. SEO for Magento ecommerce websites has unique challenges because of the … [Read more...] about 6 Common Magento SEO Mistakes That Can Jeopardize Your Ecommerce Website

Jarir Bookstore is a leading retailer and supplier of electronics and stationery for home, school and office use in Saudi Arabia, Qatar, Kuwait, and the UAE. As one of the front-runners in its industry and region, Jarir has always strived to stay ahead in its business interests. So when it came to its online business, Jarir was one of the early brands to recognize the … [Read more...] about JARIR BOOKSTORE – an Omnichannel Commerce Success Story in the Middle East

Magento has shown significant improvement over the past few years. Ecommerce owners can now use the platform with ease and convenience in operations.. Top brands like Nike, Fox Connect, Samsung, Lenovo and Nestle have been using Magento since it was introduced. According to the statistics, Magento is used by 26% of the Ecommerce stores, thanks to its expandable … [Read more...] about 17 Reasons on Why To Choose Magento For Your E-commerce Website

  Reference: This infographic is created based on the blog post "Magento 2 Community Vs Enterprise Edition Comparison". Please visit the blog post to read in detail. … [Read more...] about Magento Enterprise Vs Community Edition: Top 10 Features Comparison Infographic

I recently completed 10 years of being an ecommerce technology consultant. In this decade, I’ve been actively engaged in ecommerce consulting for numerous businesses of varying scale and across domains, and I’ve seen the very idea of ecommerce as it is today take shape. Besides the already well-known advantages of ecommerce (the immense reach, the scope for personalization, … [Read more...] about 3 Positive Business Impacts of Ecommerce in India in my 10 Year Journey

When comparing Magento 2 Community Edition and Magento 2 Enterprise Edition, the first visible difference is in cost. The license for Magento 2 Enterprise Edition comes at a higher cost, but this is explained by the advanced features and capabilities that come with it. That’s not to say Magento Community Edition isn’t useful. Each edition suits different needs, and those who … [Read more...] about Magento 2 Community Vs Enterprise Edition: A guide to Evaluate for Ecommerce IT Managers

As an online business grows, it’s necessary to upgrade its ecommerce platform to one that’s better structured and more efficient for the changing needs of the business. Magento 2 is one such new upgrade suited to ecommerce businesses of today. With unique features and numerous benefits, Magento 2 has turned out to be the best platform for medium or large businesses to use for … [Read more...] about Top 4 Features of Magento 2 ecommerce platform

After the success of Magento 1, developers introduced new version, Magento 2, in November 2015bearing two editions: community and enterprise. Their step received mixed reviews from the Magento community as some were interested to convert while, for some, at that time, it was no more than a concern for their ecommerce needs. As mentioned by Builtwith statistics, Magento the … [Read more...] about Top 8 Reasons to Migrate to Magento 2

While designing mobile app UI, app designers are aware of the limitations of native app frameworks and they have to use the small screens effectively to make ecommerce applications efficient and performance oriented. The other thing the app designers have to consider is the experience of end users who will  operate the mobile apps - some users may not be very experienced, … [Read more...] about 5 best practices for mobile app UI design

With technological advancement, mobile app developers have to learn new tactics and methods to create more advanced and high quality applications that provide effortless use and convenience to users. Technology has opened new doors for mobile app developers and introduced many frameworks that allow them to create single application for various platforms. Such apps are called … [Read more...] about Top 5 Hybrid Mobile App Development Frameworks

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This infographic is created from the blog post "10 Ultimate Checkpoints Before You Outsource A Mobile App Development Project". Visit the blog post to learn more on each point.   … [Read more...] about 10 Ultimate Mobile App Development Outsourcing Checklist – Infographic

Long before we realized, mobile apps had become an integral part of day-to-day interactions in this digital and connected world. The mobile app has served as a pivotal tool/platform to create disruption in the B2C space in areas such as online shopping or m-commerce, payment wallets, messaging, social networking, IoT for Home Automation and Connected Car mobility … [Read more...] about 10 Ultimate Checkpoints Before You Outsource A Mobile App Development Project

The best advantage apps have is that they make your business near omnipresent—in the customer’s pocket, on his cellphone, in the briefcase on the tablet, maybe even on his wrist on a smartwatch. But while the advantages of developing apps for your business are well-known by now, the real challenge is acquiring and retaining app users, as these stats clearly show: Yet few … [Read more...] about The top 5 trends in mobile app development in 2017

Embitel Leadership Diaries is a series of articles penned by employees to share their thoughts and experiences, personal and professional. This article is written by Dipanwita Jakkula, Delivery Manager, Ecommerce. "Success on any major scale requires you to accept responsibility . . . . In the final analysis, the one quality that all successful people have is the ability to … [Read more...] about Embitel Leadership Diaries: Why You Should Promote Ownership at Workplace

Global retail ecommerce sales are pegged to cross $4 trillion in 2020. Before your jaw drops at this whopping figure, pause to consider this: we‘re hovering about the $1 trillion mark this year itself. But ecommerce has been through a long journey before reaching the stage of exponential growth, and it keeps up this pace thanks to the innovation and dynamism shown by key … [Read more...] about What’s coming up: Ecommerce Trends in 2017

Arun Kumar, Head of Ecommerce at Embitel, recounts noteworthy happenings at Embitel in the last 12 months. "As the year started, we were certified as one of the few early Magento 2 Trained Solution Partners in India. We’ve successfully implemented projects on Magento for clients from various parts of the world, and we were excited to offer a new, more agile and scalable … [Read more...] about Looking back @ 2016: Our year in ecommerce

At almost 30% market share, Magento commerce is the most popular ecommerce platform globally. It’s not surprising—Magento is stable, cost-effective (especially for small and medium enterprises), offers flexibility and is compatible with a vast range of plug-ins and extensions. Magento’s capabilities make it a great choice for businesses in the Middle East. As one of the … [Read more...] about Magento ecommerce Implementation in the Middle East

Everybody’s talking about how ecommerce in the Gulf Cooperation Council (GCC) countries is still at a nascent stage. If you consider smartphone penetration in the region (over 65%), internet penetration (overall more than 90%), and compare it with the share of ecommerce in the GDP (0.4%), indeed there is immense growth potential. The GCC countries comprise Saudi Arabia, the … [Read more...] about How 4 Successful Ecommerce Companies in Middle East Have Overcome the Hurdles

The Middle East & North Africa (MENA) is the latest hotspot for online businesses, and with extremely high mobile broadband (wireless Internet access)penetration(over 100% in Saudi Arabia and the United Arab Emirates!), the mobile app is the dominating the buzz. What’s more, smartphone users in the Middle East recognize a good app when they see one, and don’t mind paying … [Read more...] about 5 Must Have Mobile Apps from the Middle East

Augmented reality is isn't just about Pokemon Go and gaming. Yes, the composite view created offers and immersive experience that transports the user into a near-alternate reality, but that feature doesn't have to be restricted to fictional games. What you do with augmented reality within your mobile app is up to you. It has popularly been used by home furniture stores such … [Read more...] about 5 Cool Augmented Reality Apps that Helped Businesses Boost Sales

Last week, India’s ecommerce giants Amazon and Flipkart started their war of words in anticipation of the festive season, claiming to respectively double and triple the previous year’s performance. There’s no argument about the importance of the “holiday season” in India for ecommerce retail. Referring to this pre-Diwali period of about 60 days, Rahul Taneja, a former VP at … [Read more...] about How to Get Your Retail Website & App Ready for the Festive Season

… [Read more...] about How much will an ecommerce website cost for your Small and Medium business?

What is digital transformation of a business? It is the use of technology to radically improve performance or reach of enterprises. The Guardian explains, it involves a “whole scale change to the foundational components of a business: from its operating model to its infrastructure. What it sells, to whom and how it goes to market. A transformation program touches every function … [Read more...] about Digital transformation for retail business 101

In our previous posts, we discussed the must-have features for the front end of a grocery webstore, tracing the customer’s journey right from browsing and selecting, to creating shopping lists and checking out. To enable these features there are several admin, operations- and logistics-related functions that should be supported by your ecommerce platform. Our SAP Hybris … [Read more...] about Online grocery webstore features for efficient operations and logistics – SAP hybris RDS demo (Part 3)

In the first part of our series on the features one must include when building an online grocery store, we discussed some of the front-end features for the customer’s browsing convenience. In this post, we discuss some of the features designed for a smooth checkout experience for your customers. As a low-margin but high-volume business in a country with a huge untapped market, … [Read more...] about Grocery webstore features for a seamless shopping experience – hybris RDS demo (Part 2)

You have a revolutionary business idea (B2B or B2C) and a passionate team who believes in this idea. You have identified your target market and are evaluating the most appropriate channel to help you reach your buyers. Or You are a successful offline business that has built a trustworthy brand over years of hard-work, persistence and adherence to quality.You have built a … [Read more...] about Launching an ecommerce website? Challenges faced by small and medium enterprises

As an FMCG and grocery retailer in India, when you take your business online, your webstore isn’t just another stream of revenue to supplement your brick-and-mortar outlet. To actually enjoy a share of the world’s fastest growing ecommerce market, your webstore needs to be designed and built in a way that ensures: an end-to-end replication of business operations … [Read more...] about Grocery webstore features for a seamless shopping experience – hybris RDS demo (Part I)

We’ve spoken about the rapidly increasing growth of ecommerce in the Middle East (Ecommerce trends in the UAE and rest of the Middle East) and shared success stories (Magento ecommerce success stories: Brands from the Middle East). But we aren’t going to tell you it’s a road paved with roses-every success story has its own share of hurdles. So what are the challenges you may … [Read more...] about What are the Challenges to eCommerce in the Middle East?

The Arab world is buzzing with potential for ecommerce and retail players, and early entrants are looking forward to gain the first mover advantage. To give you a lead on the competition, we’ve got all the stats on the buyer profile in the Middle East countries from Payfort’s State of Payments 2016 report compiled here. Ecommerce companies and retailers can use these facts … [Read more...] about Ecommerce in the Middle East – What are the demographics?

If one has to do an analysis of the UK’s retail industry in recent times, an upsurge in online sales will be seen across sectors. According to the UK Office of National Statistics, £7bn was spent in each week of April by retail consumers. Of this 13.4%, or £886.6m, was spent online. When compared to the same time last year, this is a 9.3% increase in online sales. The biggest … [Read more...] about Online retail in the UK: digital commerce success stories

Gartner’s 2016 Magic Quadrant for Digital Commerce evaluated 21 ecommerce platforms across 4 categories based on the completeness of their vision and their ability to execute. One of the digital commerce platforms that gave a tough fight to the Leaders (who really are an affordable option only to those with large businesses and deep pockets) is Magento Commerce. We aren’t … [Read more...] about Why Magento Enterprise Edition is one of the best digital commerce platforms for SMBs: Gartner’s Magic Quadrant report (free download)

Gartner has released its ‘Magic Quadrant for Digital Commerce’ for 2016, and SAP hybris commerce has emerged as a ‘leader’ along with IBM, Oracle and Demandware. The quadrant splits digital commerce technology vendors into 4 categories-leaders, challengers, visionaries, and niche players-on the basis of completeness of vision and the ability to execute. The Magic Quadrant … [Read more...] about SAP hybris – a leader in Gartner’s Magic Quadrant for Digital Commerce (free download)

The Middle East is a burgeoning region for the ecommerce industry. With the highest penetration of internet users per capita, the rapid rise of m-commerce and eagerness of the population to avail of the conveniences of online shopping, it’s a market waiting to be tapped. Yet there are reasons why the market is in its current nascent stage: The customers’ reluctance to … [Read more...] about Magento Ecommerce Success Stories: Brands from the Middle East

A sure sign of the immense potential of the ecommerce market in a region is when payment gateway companies flock to the region, working hard to document the scope and attract ecommerce players to the region. So we have MasterCard, Visa, PayPal, all presenting reports on the state of ecommerce in the Middle East. It’s not surprising though. The Middle East is well known for … [Read more...] about Ecommerce trends in the UAE and rest of the Middle East

When Magento Commerce announced Magento 2 platform with much fanfare, the question asked everywhere was obvious – is it really so much better? So the brand decided to put the new platform to test. It compared the performance of Magento 2 against Magento 1.14.2 on several parameters. The results speak for themselves.   Magento 2 features Magento Commerce promises … [Read more...] about Magento 2 v/s Magento 1.X benchmark tests: Results reveal why magento 2 migration is a good idea

Magento’s success as an ecommerce platform is official !   In a recent study of the list of Alexa top 1 million websites, Magento platform stores comprise the largest chunk of ecommerce websites.Alexa, the information analytics giant, provides a list of the top 1 million websites based on traffic. Ecommerce extensions provider aheadWorks studied the list … [Read more...] about Magento stores dominate Alexa ecommerce site listing

Magento has been the Ecommerce Platform of choice for many successful online businesses, and with good reason. With Magento, a business can build a stable Web-store with vast scope for customization. This ensures all your unique business needs are implemented and your customers have a convenient shopping experience. In order to get the most out of this powerful ecommerce … [Read more...] about Top 5 Magento extensions for your Ecommerce Web-store

When gender parity was announced as the theme for International Women’s Day this year, we got thinking. The need to call for parity arises because there is discrimination—but then how do we have so many women achievers at Embitel? Turns out behind every successful woman are two differentiating factors: First, a spouse or family that defies conventional thinking and … [Read more...] about Celebrating Gender Parity this Women’s Day | Stories Worth Sharing

"Your Online Grocery store can now go Live in just 100 days!" Technology is a great enabler of your ecommerce business ideas.But at times project over-run costs can severely impact not only the bottom-line but also your time-to-market. In order to safe-guard your business from such repercussions, our team of Ecommerce Business and Technology Consultants has designed a … [Read more...] about hybris based Rapid Deployment Solution (RDS) for Online Grocery business

"Omnichannel Jarir Experience across web-store and in-store" Jarir Bookstores is one of the very special, challenging and fulfilling projects for my entire team. HQ in Riyadh, Saudi Arabia, Jarir is a one-stop shop for office and school supplies. Designed on Magento Enterprise Edition, Jarir.com has evolved as an online channel to deliver an un-matched expereince for Jarir … [Read more...] about Omnichannel Jarir Experience across web-store and in-store

"We are now a Magento 2 trained Solution Partner" With great pride and honor, I extend my best wishes and heartiest congratulations to the entire Magento Ecommerce team for completing Magento 2 certification. I would also like to thank Magento Commerce team for choosing us as one of the very few Solution Partners from India to participate in Magento 2 program. Having … [Read more...] about Magento 2 trained solution partner

… [Read more...] about Why You Should Be a hybris Developer @ Embitel

When the last year ended, our ecommerce team did a quick appraisal and found they covered a lot of ground in 2015. From making structural changes within the team and projects going live, to new partnerships, Embitel’s ecommerce team was always on their toes! Looking at the projects pipeline, the team is anticipating an even brisker pace in twenty 16. Amidst all the team … [Read more...] about Throwback 2015 – Embitel’s Ecommerce Wins

For Nancy Nithya, Embitel’s Quality Assurance manager, 2015 was a year of continuous progress and learnings. As she looks back, she shares her accomplishments during the year and her plans to intensify Embitel’s quality assurance efforts in 2016. Quality Assurance for maintenance projects “For our projects, following correct process is all important for maximum efficiency … [Read more...] about Embitel’s 2015 – QA Initiatives that Made a Difference

With customers interacting with brands across online (app, social media and web-storefront) and offline (stores, kiosks) channels, businesses realized the need to deliver a seamless experience to the customer across touch points – a customer can ‘add-to-cart’ through app, complete payments on website and pick-up product from store. 2015 marked this realization and witnessed … [Read more...] about Retail Technology in 2015: A Look Back at the Trends in Omnichannel Commerce

There’s a big buzz around Magento 2 Development and Sammanita Pattnayak, a software developer (Magento) at Embitel, is eager to get started on a project on Magento 2. Sammanita recently completed her training in Magento 2, which included varied development tasks, and can’t help compare the offerings of Magento 2 over Magento 1. Here’s what she says. With the introduction of … [Read more...] about 6 Reasons for Migrating to Magento 2.0 from Magneto 1.x

When the news of a new version of Magento came out a few years ago, it created a flutter. After all, it is one of the most popular ecommerce platforms implemented by businesses across the globe. Now that the general availability version of Magento 2 is nearing release, it turns out Magento 2.0 has lots to offer. Embitel’s team of Magento developers has been studying the … [Read more...] about Magento 2 – is it worth the hype?

With the year-on-year increase in the number of internet and social media users, retail trends have been evolving at a rapid pace to keep up with technological advances, competitors and customer expectations. One such retail trend of 2020 is Omnichannel Retail. More than 50% of the companies around the world use at least 5-8 marketing channels for customer engagement. These … [Read more...] about Omnichannel Retail – A Win-Win for Retailers and Customers Alike

With an increasing number of businesses opting to make an appearance on the web, and many of them choosing Magento platform, Embitel’s Magento Ecommerce team thought it was time to streamline processes for better results. “For every project, each developer had to download and set up Magento locally on his system, a lengthy process. So if the project required several … [Read more...] about Magento Extended (ME) – A proprietary framework designed for faster and better performance

While stating that omnichannel is the surefire road to success maybe exaggeration, it’s the path retail is taking and consumers expect no less. Even so, providing a seamless omnichannel experience is a journey that calls for diligent co-ordination between an organization’s tech acumen and detailed business ops planning. Some of the common challenges retailers face when … [Read more...] about Going Omnichannel: 3 Operational Challenges Retailers Face

With changing customer expectations, and convenience and omnipresence becoming priority, retailers are rapidly developing mobile presence.     The arguments are compelling: Gartner research estimates the number of smartphone users to reach 2.16 billion by 2016, with over 268 billion app downloads world over by 2017. Last year, in India, monthly mobile app … [Read more...] about The curious case of the Mobile App and the Ecommerce Business Model

Wiki says an App is 'a self-contained program or piece of software designed to fulfill a particular purpose:' Thanks to the innovative human mind and its quest to make a technology driven better tomorrow, we now have apps to fulfill purposes ranging from grocery shopping to personal wealth management and banking! As consumers, we're fascinated by well-designed Apps and … [Read more...] about hybris Commerce Suite: Speed-to-Market with hybris Android App SDK

Amazon created a flutter with its Dash button earlier this year-a small device with a button that’s linked with a brand, say a particular detergent. Stick your Dash button anywhere, and when you see you’re running low on detergent, simply press the button and the order for your detergent supply will be placed. Other brands may not be going the IoT way with devices as … [Read more...] about Top 4 Internet of Things (IoT) Retail Use Cases and Examples

Looking at statistics, we understand that India is the next big hub for Ecommerce IT infrastructure, and services with big players like E-bay, Amazon, Tesco, and Walmart are eyeing their technology centers based here. From ideas to implementation, from copy to innovation, from start-ups to established businesses, we have been leading in this space. But there is always this myth … [Read more...] about Ecommerce Technology Vendors in India – An Insider’s Perspective

… [Read more...] about A 7-Step Framework for Successful Ecommerce Implementation

By now you have evaluated several technology vendors based on their skill sets, domain know-how and more. But the one who eventually becomes your technology partner should offer more. Your technology partner should be willing to invest the time and effort required to understand the unique needs of your business, and offer solutions based on these, instead of offering … [Read more...] about Ecommerce Consulting, QA and Agile Development – How Embitel Gets It Right

Most retailers mistakenly believe that a simple web-store that lets customers purchase online is the key to acquiring customers and generating sales and revenue. But when their initiative fails, they are surprised and distraught. Reality is that ecommerce is all about creating the best-in-class retail experience for consumers using internet-based technologies. It is about … [Read more...] about Is Your Ecommerce Website Really A Retail Web-Store? – The 4 Fundamentals To Make Sure!

Introduction Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising … [Read more...] about Emerging M-commerce

M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly please search “Make Your Site mobile Friendly.”) While some m-commerce … [Read more...] about What is M-Commerce?

YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience. It’s extremely important for YouTube content creators to leverage other social platforms like Facebook and Twitter to cultivate their … [Read more...] about Social Media Tips to Increase Your YouTube Presence

Amazon’s recent applications for patents related to AR have thrown augmented reality’s role in ecommerce back into focus. Augmented reality, as the name suggests, is the augmentation of the virtual on the real. Now why would ecommerce businesses want to include such sophisticated technology to the shopping experience? The answer lies in a recent study by Retail Drive, which … [Read more...] about The Impact of Augmented Reality on Ecommerce and Retail

2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013. 1. Competition for PLAs on Google AdWords and … [Read more...] about Pay-Per-Click Advertising: 7 Predictions for 2013

ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers; 1. Diversify – It spreads your risk of investment. Promote/Sell on as many platforms as possible. Advertize not only of Google, but also on other prominent search engines. Sell not … [Read more...] about Top Ten Things to do for Retailers to Grow Sales in 2012

There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, the web can be very costly or it can be very affordable, it really depends on how competitive your industry is. Google Adwords … [Read more...] about Best Ways to Increase Traffic to ecommerce Websites

Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site on the web (total visitors), just slightly ahead of LinkedIn. Massive growth and popularity prove Pinterest is a wise avenue for your next … [Read more...] about Pinterest: An Introductory Guide for Marketers

301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". Below are a … [Read more...] about 301 Redirect – How to Redirect a Web Page

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If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes to marketing your business in the minds of your user. Focus on Customer Service: By providing a world class customer service you can stand out from your … [Read more...] about Essential Tips for Online Retailers

The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year. "Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater … [Read more...] about Top 10 Mobile Marketing Trends for 2011

Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine results pages (SERPS). So optimize these tags and include a marketing message to help users click on the website. Here are some basic Meta … [Read more...] about META Tag Rules for SEO Optimization

Mcommerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site mcommerce friendly please search “Make Your Site mobile Friendly.”) While some mcommerce sites … [Read more...] about What is MCommerce?

Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email.  A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to help generate attention for.  Here … [Read more...] about Mistakes in Writing the Press Release Content

… [Read more...] about Google Penalizes Adwords Ads with Poor CTR