Know Thy Shopper” – How NLP Is Making Ecommerce More Customer-Oriented Than Ever

Did you know 61% of ecommerce sites fail to show relevant results if you don’t type the exact product name? That’s lost revenue right there! But with Natural Language Processing (NLP), search engines can think like humans—understanding intent, context, and even typos. Discover how NLP-driven search is transforming ecommerce, making shopping smoother, smarter, and more profitable.
February 25th, 2025

How Conversational Commerce Solves B2B Communication Woes

B2B sales don’t have to be slow and complex. Traditional processes mostly still rely on endless email threads and delayed follow-ups. However, Embitel’s Conversational Commerce solutions is changing the whole game .From dynamic product catalogs, instant order placements, and in-chat transactions- conversational commerce is taking real-time interaction to next level. Read more here.
February 18th, 2025

Key Metrics You Should Be Tracking to Maximise ROI with Adobe Analytics

Unlock the full potential of your marketing efforts and maximize ROI with Adobe Analytics by tracking essential metrics like website traffic, bounce rate, conversion rates, customer lifetime value (CLV), average order value (AOV), engagement, and cart abandonment. By integrating Adobe Experience Cloud, you can make smarter, data-driven decisions that enhance the customer experience, drive higher engagement, and boost conversions.
January 13th, 2025