About the Customer:
P.C. Chandra Jewellers is a renowned and trusted name in the Indian jewellery industry, known for its exquisite craftsmanship, wide retail footprint, and a legacy of elegance and tradition. As the brand expands its digital presence, it recognised the need to modernise its e-commerce backend and streamline operations for scale.
Business Challenge:
As P.C. Chandra Jewellers geared up for an expanded digital push via Shopify solutions, they encountered key challenges requiring technical precision and process transformation. These included:
- Data migration from legacy spreadsheets and databases into Shopify required meticulous mapping, validation, and integration.
- Digital gift card integration presented complexity due to compatibility issues with existing systems.
- A complete homepage revamp and integration with logistic partners demanded custom-built features not available out-of-the-box.
- Manual processes around image management, price updates, inventory syncing, and promotional campaigns created operational bottlenecks.
- The client needed a future-ready, scalable foundation to support growth, personalisation, and customer-centric innovations.
Embitel Solution:
An intelligent retail platform, built on Shopify - streamlined, scalable, and sales-ready.
Our engineering and ecommerce consulting teams partnered with P.C. Chandra Jewellers to deliver a modular, high-performance solution on Shopify Plus, tailored to their operational and growth needs.
Key highlights of our solution:
Custom Shopify Module for Price & Order Management Built a tailored module to manage frequent price changes, discount rules, and bulk order handling, enabling real-time adjustments and faster order processing.
Automated Image and Data Management Developed specialised tools to automate:
- Image resizing, optimisation, and syncing
- Price modifications across thousands of SKUs
- Real-time data gathering and inventory monitoring
Marketing Automation Integration Designed logic-based promotional workflows that:
- Automated campaign scheduling
- Synced banner creatives and product visibility with promotional offers
- Enabled fast rollouts during peak sale events
Scalable Automation Layer Successfully automated over 8,000 daily modifications to product data and visuals. This significantly:
- Reduced manual effort and errors
- Improved operational accuracy and time-to-market
Custom Shopify Plus Integrations Leveraged Shopify Plus extensibility to:
- Integrate logistics APIs for real-time delivery tracking
- Support omnichannel expansion
- Enable plug-and-play architecture for future 3rd-party tool integrations
Virtual Try-On Feature Implementation Integrated a virtual try-on experience using augmented reality. This innovation:
- Enhanced customer engagement
- Boosted online conversion rates
- Improved overall shopping satisfaction
Embitel Impact:
This solution didn’t just fix workflows, it future-proofed the brand’s digital infrastructure.
- Our automation strategies freed up internal teams from repetitive tasks, enabling them to focus on growth and innovation.
- The virtual try-on solution offered a digital-first buying experience that bridged the gap between online and in-store shopping.
- Real-time updates and backend integration created a stable, scalable digital ecosystem with higher operational agility.
- Ultimately, our work gave P.C. Chandra Jewellers a competitive edge, making their platform faster, smarter, and ready for future expansion.
We are thrilled with the successful launch of our ecommerce storefront, which has significantly enhanced our digital presence and made our exquisite jewelry collections accessible nationwide. Thanks to Embitel Technologies, the seamless integration of our brand’s heritage with cutting-edge technology has delivered an exceptional online shopping experience. The user-friendly interface, secure payment systems, and in-depth product showcases have allowed us to meet our customers' evolving needs. This strategic digital move has not only expanded our reach but also solidified our commitment to quality and customer satisfaction. A heartfelt thank you to the dedicated team at Embitel Technologies for turning this vision into reality.
Tools and Technologies:
- Shopify Plus
- Ruby on Rails
- MySQL
- Redis
- GraphQL
- Remix Framework
- JavaScript / React JS / Node.js
- Prisma DB
