About the Customer:

Our customer is a leading producer and supplier of the finest perfumes (Eastern and Western) and home fragrances in the Middle East.

Business Challenges:

The website of the customer faced several technical glitches during promotional activities. It also lacked a streamlined approach for SCM (Source Code Management) and displayed inaccuracies in the usage of SCM & CI/CD tools.

The customer desired to update the existing sales platform and enhance their product portfolio. The primary requirement was to develop an intuitive and user-friendly website with high performance attributes.

Embitel’s Solution:

Our experienced Magento 2 consultants assisted the customer in the analysis phase and developed a plan to enhance the overall performance of the website.

The ecommerce store received a fresh design and PWA application using Magento 2 Commerce Cloud Edition version 2.3.4.

ScandiPWA, a Magento-first, read-to-use theme, was used for a seamless, fuss-free PWA implementation on Magento 2.

Migration of Customer Details, Catalog (Categories, Products, Attributes) and Sales Orders from the current system was also done.

Key highlights of our solution include:

  • Logistics Service Provider (LSP) integration of Labaih, Safe Arrival, Ajeek and SMSA Express.
  • Merchant Services Provider (PSP) integration of Payfort, STC Pay, Payfort (Apple Pay).
  • Microsoft Dynamics 365 ERP Integration.
  • Integrations for Communication – Helpdesk and Chat.
  • Majority of users access the website through mobile devices and hence, the business desired a mobile-friendly solution. We suggested using PWA as the Mobile-First approach. Thus, using PWA features like Add to Home Screen, Push Notifications & Offline Access and a Mobile-First UI, the CX was increased manyfold, leading to repeat purchase and high conversion ratio.
  • Headless Magento was implemented for faster and highly scalable commerce solution.
  • Omni-channel strategy was implemented, allowing retail stores spread across the Middle East to act as fulfillment centers.

Embitel Impact:

  • The customer’s website benefitted in multiple ways by leveraging a modern enterprise digital platform.
  • The website was able to handle traffic and order surges during promotional events.
  • Uniform and consistent Scandi PWA application was set up.
  • The website was configured in both English and Arabic languages.
  • The online store could be integrated with multiple social media channels, SMS modules and shipping & payment platforms.
  • The user experience on the website was enhanced multifold, as navigation was easier and product search/discovery was streamlined.
  • The home page, content pages, and product description pages had a clean and modern design, as per the project requirements.

Tools and Technologies:

  • Magento Cloud based ecommerce capability
  • Scandi PWA for Progressive Web App (PWA) implementation
  • Magento Security Scan Tool for monitoring the site security
  • Visual Studio Code as code editor

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