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Embitel Technologies partners with Gamified Labs to strengthen Middle East presence

Embitel Technologies, a leading digital commerce solutions company headquartered in Bangalore, India, has tied up with Gamified Labs to strengthen its presence in the Middle East region as an ecommerce implementation partner. Gamified Labs is a gamification application development company with offices in Dubai and Kuwait.


With this collaboration, Embitel and Gamified Labs will deliver high quality ecommerce implementation services in the GCC and other Middle East countries.

The Middle East is being hailed as the fastest growing ecommerce market in the coming years. A study by Payfort, a leading Middle East-based payment gateway, estimates that the value of online transactions in the Arab world could grow nearly 300 percent by 2020, potentially reaching more than US$69 billion transactions per year.

“Our ecommerce developers have experience in implementation on Magento and SAP Hybris, and we’re eager to offer our expertise in the Middle Eastern countries,” says Sharad Bairathi, MD, Embitel Technologies. “Our collaboration with Gamified Labs, who has a strong presence in the digital sector of the region, will help us reach out to businesses seeking reliable technology support to establish a solid online presence.”

“Embitel already has experience of implementation in the region for renowned brands such as Mumzworld, Jarir and BMMI. They offer end-to-end implementation, which we believe will help businesses here tap into the immense market potential,” says Ahmed El Rayes, founder and CEO of Gamified Labs.

About EmbitelTechnologies

Founded in 2006, Embitel Technologies is known for its cutting edge and innovative software solutions in digital commerce and mobile app development.

Embitel has established its varied services in omnichanneland mobile app development, from consulting and strategy to development and maintenance, on the two leading platforms—hybris and Magento.

Embitel’s commitment to quality has been recognized with an IEI Excellence Award, CMMI level 3 appraisal and ISO 27001:2013 and ISO 9001:2008 certifications.

About Gamified Labs

Gamified Labs was founded in 2012 as MENA’s first and leading Gamification-focused tech company specializing in gamification consultancy, interactive media development, digital marketing, UX/UI design and educational technology.

Gamified Labs is the franchise holder of WSI Digital Marketing for the GCC region. WSI is the leading digital marketing network in the world with presence in over 80 countries, served over 30,000 clients and won 64 WMA WebAwards. Gamified Labs has a proven track record of developing gamified applications, providing gamification consultancy services and implementing digital marketing strategies for clients throughout the MENA region.

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