Archives for May 2015

Introduction Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising … [Read more...] about Emerging M-commerce

M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly please search “Make Your Site mobile Friendly.”) While some m-commerce … [Read more...] about What is M-Commerce?

YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience. It’s extremely important for YouTube content creators to leverage other social platforms like Facebook and Twitter to cultivate their … [Read more...] about Social Media Tips to Increase Your YouTube Presence

Amazon’s recent applications for patents related to AR have thrown augmented reality’s role in ecommerce back into focus. Augmented reality, as the name suggests, is the augmentation of the virtual on the real. Now why would ecommerce businesses want to include such sophisticated technology to the shopping experience? The answer lies in a recent study by Retail Drive, which … [Read more...] about The Impact of Augmented Reality on Ecommerce and Retail

2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013. 1. Competition for PLAs on Google AdWords and … [Read more...] about Pay-Per-Click Advertising: 7 Predictions for 2013

ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers; 1. Diversify – It spreads your risk of investment. Promote/Sell on as many platforms as possible. Advertize not only of Google, but also on other prominent search engines. Sell not … [Read more...] about Top Ten Things to do for Retailers to Grow Sales in 2012