Tools and Technologies
- Platform : Shopify Grow
- Storefront : Shopify premium theme customised as per client-provided Figma designs
- Frontend Technologies : Shopify Liquid, HTML, CSS, JavaScript
- Integrations : Stelcore OMS, Cashfree eCom360, Delhivery API, GA4, WebEngage
- Checkout : One-page checkout, mobile OTP-based checkout
- Analytics & Marketing : Google Analytics 4, WebEngage
About the Customer
Our customer is a leading Indian consumer products company with a strong presence in the arts, crafts, creative materials, and speciality products space.
As part of its D2C growth strategy, the company launched an ecommerce platform focused on creative learning, DIY, and activity-based kits for children, aimed at delivering engaging educational experiences for young learners.
Platform Plan
Shopify Grow
Products Created
68+
Systems Integrated
5+
Single-phase Delivery
2 Months
Business Challenge
As a new digital commerce initiative, the goal was to build a scalable Shopify store that combined an engaging brand experience with a strong ecommerce foundation.
As the brand did not have an existing ecommerce presence, the customer was seeking a partner who can take up end-to-end responsibility covering user experience design, Shopify implementation, system integrations, product setup, and performance optimisation. With a proven track record of hundreds of successful ecommerce project implementations, Embitel became their most preferred partner for this project.
Embitel's Solution
Our team of digital transformation experts built a new Shopify-powered ecommerce store from the ground up on the Shopify Grow plan. We completed the entire website development project within two months.
The project covered storefront development, premium theme customisation, product catalog setup, collection page creation, checkout enablement, OMS integration, logistics integration, analytics implementation, and marketing engagement setup.
Building a New Shopify Store from Scratch
Our team built a new direct-to-consumer Shopify store designed to deliver an engaging shopping experience. The solution also provided a scalable foundation to support future business growth.
Premium Theme Customisation
We leveraged a Shopify premium theme as the foundation and extensively customised it based on the client-provided Figma designs. The focus was on creating a visually engaging storefront while maintaining the stability and scalability of Shopify’s architecture.
Key customisations included:
- Aligning the storefront with the brand’s visual identity
- Creating a bright and engaging shopping experience
- Simplifying category navigation
- Highlighting learning-focused product journeys
- Delivering a responsive experience across desktop and mobile devices
- Customising the homepage, collection pages, product sections, and campaign-focused landing sections
Designing a Seamless Shopping Experience for All Users
Our experts structured the storefront to simplify product discovery while keeping the experience visually appealing and engaging. The site was organised around multiple shopping journeys, enabling customers to browse products based on needs, occasions, and interests.
The experience was designed to support:
- Easy product discovery
- Age-based product browsing
- Learning-focused kit exploration
- Gifting and return-gifting journeys
- Party-order shopping journeys
- Collection-based browsing
- Faster add-to-cart and checkout experiences
Product Catalog Setup
We manually created and configured 68 products within Shopify and organised them into intuitive collections based on learning objectives, creative activities, festive themes, gifting needs, and art-focused experiences.
To make product selection easier, age-appropriate indicators were incorporated into the shopping journey, helping customers quickly identify products relevant to specific age groups and learning requirements.
Custom Collection Landing Pages
To improve product discovery and support marketing campaigns, our team developed custom collection landing pages that provided richer browsing experiences than standard collection templates.
These dedicated collection experiences supported:
- Learning kits
- Creative activity kits
- Festive collections
- Gifting collections
- Return-gifting options
- Party-order categories
- Vacation-focused collections
- Art-inspired product ranges
OMS Integration
To streamline order management operations, we integrated Stelcore OMS with the Shopify store.
The integration enabled:
- Automated order synchronisation
- Inventory synchronisation
- Order status updates
- Cancellation management
- Fulfilment updates
- End-to-end order lifecycle management
This significantly reduced manual intervention and improved operational efficiency.
Checkout Optimisation
To simplify the purchasing journey, we implemented Cashfree eCom360 with a streamlined checkout experience.
Key capabilities included:
- One-page checkout
- Mobile OTP-based checkout
- Payment gateway integration
- Checkout customisation
- Faster and smoother purchase completion
The result was a frictionless buying experience that reduced checkout complexity for customers.
Logistics Integration
We integrated Delhivery APIs to automate shipping and fulfilment workflows.
The integration supported:
- Real-time shipping workflows
- AWB generation
- Shipment tracking
- Delivery status updates
- Faster fulfilment coordination
- Automated logistics data exchange
This created a stronger post-purchase experience and improved logistics visibility.
Analytics and Customer Engagement
To establish a data-driven ecommerce foundation, we implemented Google Analytics 4 and WebEngage.
These platforms enabled:
- Customer behaviour tracking
- Funnel analysis
- Campaign performance measurement
- Personalised customer engagement
- Marketing automation journeys
- Data-driven optimisation decisions
The implementation provided visibility into customer interactions while enabling targeted engagement strategies.
Embitel's Impact
- 60-day launch: Delivered a complete Shopify ecommerce store from concept to go-live within two months.
- 68 products onboarded: Structured and organised the product catalog across multiple collections to support intuitive product discovery.
- 5+ system integrations: Connected OMS, checkout, logistics, analytics, and customer engagement platforms to streamline operations and automate workflows.
- Scalable commerce foundation: Enabled seamless customer journeys, automated backend processes, and data-driven decision-making through integrated ecommerce infrastructure.
