April 2015

Embitel and manthans has sucessfully conducted a joint Webinar on Contextual targeting in ecommerce” on Wednesday, December 12, 2013 , 3:00 PM CET | 7:30 PM IST 10:00 PM SGT | 9:00 AM EST . What can ecommerce providers do to increase sales and ROI? How by using behavioural insights and context-aware targeted, ecommerce providers

Most successful online players take data analysis very seriously. It is data that provides a true picture of what is happening on the ecommerce website. This enables rational decisions based on facts rather than emotional decisions. Another important aspect of data driven ecommerce is validation of strategies. Analysis of data can point out if a

“If I have 3 million customers on the Web, I should have 3 million stores on the Web.” – Jeff Bezos, CEO, Amazon Learn how to customize and personalize your web store in order to drive conversions and sales. Recommendations, ratings and reviews have been clearly shown to increase sales. Find out how to use

Currently, organizations have a significant challenge in managing customers across a wide range of channels. Ensuring a smooth, integrated and unified brand experience across all channels is no easy task. The consumer on the other hand expects the same brand experience irrespective of the channel chosen. Find out if using a multichannel strategy is counter-productive

With several million people using Facebook, the website has become a force to reckon with. It is estimated that users spend 30 minutes to several hours a day on Facebook. Learn how to utilize Facebook for effectively marketing your product or service. Get insights into best practices and Facebook integration methodologies. Get an overview of

Mobile Commerce is driving ecommerce growth to a great extent. Mobile devices are part and parcel of our daily lives and it goes without saying that organizations need to put in place a viable mobile commerce strategy to tap into this dynamic and profitable channel. Is all the talk about ecommerce just hype and not