July 2022

A recommendation engine is a data filtering system that uploads information suited to a user’s interests, preferences, or behavioral history on a particular item. It can predict a particular user’s interest for a product based on filtering systems. Product Recommendation Engines, usually built on a client-server architecture, can be broadly classified into three filtering systems that work on different sets of algorithms.

While the pandemic was at the peak during 2020, 2021, the global ecommerce sector witnessed emergence of disruptive models for order processing and delivery including contactless delivery, curbside pickup , rapid growth of D2C model, social selling.