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Author name: Amruth Ganesh Achar

Amruth is a content writer and marketing professional from the realm of ecommerce and IoT. The ever-evolving nature of these sectors, helps him keep in touch with his passion for research and learning. His role involves seamless collaboration with peers and technical experts to create customer-centric marketing content. Beyond the professional sphere, Amruth enjoys badminton and values quality time with friends and family. Ever eager for new challenges, he welcomes both mastering new sports and mountainous adventures with open arms.

IoT Deep Dive: Zonal E/E Architecture for Software Defined Vehicles (SDVs)

Leave a Comment / Automotive & IoT Blog /

Zonal E/E architecture is rapidly changing how modern vehicles are built and operated. In this expert interview, Deepak Kumar Sharma shares firsthand insights into its evolution, real-world impact on software-defined vehicles, and its role in cybersecurity, OTA updates, and real-time safety performance.

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Platform Abstraction Layer: Your PAL for Automotive Software Development

Leave a Comment / Automotive & IoT Blog /

Platform abstraction layer (PAL) hides the OS layer and Hardware layer complexities. By using PAL’s uniform API, developers write portable and standardized code for non-safety critical automotive software. This enables OEMs to reuse the same application layer code as starting points for entry, mid-range and luxury segment’s software. Using this approach, we developed a software development kit aimed at telematics applications (Telematics SDK).

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Remote Device Management: Where OEM Potential Meets User Expectations

Leave a Comment / Automotive & IoT Blog /

Remote Device Management Solution in automotive systems is a cloud-based solution that enables automotive OEMs to manage, monitor, and update in-vehicle ECUs over the air. Through this blog, let’s understand how implementing one such solution, i.e. automotive OTA firmware updates helps OEMs meet customer demands.

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Future-Ready Digital Overhaul for a Premium Home Decor Brand

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: A globally renowned manufacturer and retailer of premium soft furnishings and home décor solutions. Operating with a phygital retail model, the brand aimed to offer customers a seamless online-to-offline shopping experience. However, their existing digital infrastructure struggled to support this vision, leading to inefficiencies that hindered growth.

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A Proud Moment – Book Launch by Our In-House Author

Leave a Comment / Article /
At Embitel Technologies, we believe our strength lies not just in our innovation and expertise, but in the unique individuals who bring passion, purpose, and creativity into everything they do. Today, we are incredibly proud to spotlight one such inspiring teammate - Srikanth K, Associate Finance Manager at Embitel, who has recently launched his thought-provoking

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Adobe Experience Manager Solution Demo: Enhancing Customer Engagement on Website with 3D Model Rendering, Component Configurator

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: Embitel’s Adobe Experience Manager (AEM) experts have developed a unique digital experience solution that can be used by automotive marketing teams on their websites. The solution enables website admins to render 3D vehicle models on webpages, without coding. The components in the rendered vehicle models can be

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ISO 26262-Compliant VCU Software Development for an Electric Vehicle OEM

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: Our customer is an electric vehicle OEM offering a range of commercial EVs for multiple use cases. Business Challenges: Embedding safety into the software threw major challenges in the project. Most important one was segregating safety-critical functions within the Vehicle Control Unit (VCU) to ensure ISO 26262

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