M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA.
What is M-Commerce? Read More »
Augmented reality in retail is giving businesses immense scope for innovation and customer delight. We share use cases of AR and its impact on retail and ecommerce
The Impact of Augmented Reality on Ecommerce and Retail Read More »
2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013.
Pay-Per-Click Advertising: 7 Predictions for 2013 Read More »
There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, …
Best Ways to Increase Traffic to ecommerce Websites Read More »
Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site …
Pinterest: An Introductory Guide for Marketers Read More »
301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move …
301 Redirect – How to Redirect a Web Page Read More »
Payment gateway is an ecommerce service that authorizes payments made through credit cards / debit cards online for e-businesses & online retailers. Payment Gateway Integration or Online Payment Processing is a way of receiving payments from your customers on your …
Payment Gateway Integration Services Provider in India Read More »
If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes …
Essential Tips for Online Retailers Read More »
Ecommerce and Mcommerce is witnessing rapid growth in recent times. Find out about the strategies adopted by retailers to increase their customer base in the digital commerce domain.
Online Retailers Grabbing a Share of Consumer’s Mind and Wallet – Key Strategies Adopted Read More »
Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine …
META Tag Rules for SEO Optimization Read More »
