Archives for June 2017

In online retail in India, change is the only constant. It is a fierce battlefield of indigenous and global retailers chasing market share. New, innovative features and services are being continuously devised in a bid to woo a very challenging target audience— the Indian Shoppers— who is spoilt with choice. Ecommerce in India has taken off later than much of the western … [Read more...] about Ecommerce Trends in India to Watch Out For

In 2015, there were over 12 million ecommerce sites in the world, and these numbers grow every day thanks to the ease of launching an ecommerce websites. But the number of sites earning more than $1000 is just over 650K. The market, already huge, is getting even bigger, and so are your competitors. How are you going to carve a niche and be successful with your website? If … [Read more...] about 7 Step Guide to Content Marketing for Ecommerce Websites

  Arun Kumar is the head of the Ecommerce BU at Embitel Technologies.   I’ve consulted for many ecommerce projects in my 10-year career as the head of ecommerce at Embitel, and it’s been exciting every time. An ecommerce website is required to support features unique to its industry, and to its business model and operational needs. For instance, service-based … [Read more...] about Lessons from my Ecommerce Consulting Journey of 10 Years: Strategy Mistakes Business Owners Should Avoid

Managing an ecommerce PPC campaign is a very interesting task compared and keywords should be fine tuned on a regular basis to get a better ROI on your spent. Since the trend changes very quickly in ecommerce we need to be up-to-date on the trend and keyword changes. Here I have listed 3 ways in which you can fine tune your ecommerce PPC keyword strategy. Competitor … [Read more...] about 3 Tips to Fine Tune Keywords in E-Commerce PPC Campaigns