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How to Leverage Adobe Sensei to Boost Your Adobe Experience Manager Performance

Many years ago, everyone predicted the use of Artificial Intelligence into workflows. Now that it is already here and thriving in almost all sectors, one thing we need to assess is how equipped are we as businesses and teams to leverage its full potential?

To keep up with the fast-changing digital creativity and marketing scenario, you need cutting-edge technology. Adobe Sensei is a revolutionary technology that showcases Adobe’s innovation at its best.

Adobe Sensei is a set of Artificial Intelligence (AI) and Machine Learning (ML) technologies that power creative, intelligent, and secure experiences across Adobe products. This is one of the prime reasons why it is a powerful feature of Adobe Experience Manager (AEM).

Adobe Sensei Features & Capabilities

The key capabilities of Adobe Sensei are:

  • Auto-tagging of assets and metadata extraction on upload, which helps users to organize, search and manage their digital assets more efficiently.
  • Intelligent content analysis and optimized delivery, which enables users to create and deliver personalized and engaging experiences across different channels and devices.
  • In-depth customer journey analysis, segmentation, and insights, which helps users to understand their customers’ behaviour, preferences, and needs, and to tailor their marketing campaigns accordingly.
  • Incremental and cross-channel performance forecasting, which allows users to measure the impact of their marketing activities, plan their budget scenarios and optimize their return on investment.
  • Predictive scoring for leads and opportunities, which helps users to identify and prioritize the most valuable prospects and customers, and to increase conversion rates.
  • Generative AI solutions with Sensei GenAI, which empowers users to generate high-quality content and copy, humanize their conversational experiences, and create audiences and journeys with exponential productivity.

Additionally, Adobe Sensei modules can be used for image and video editing as described below:

  • Content-Aware Fill: This feature allows users to remove unwanted objects from images and videos, and automatically fill the gaps with realistic content that matches the surrounding scene.
  • Auto Reframe: It automatically detects the most important part of a video and adjusts the frame size and aspect ratio to fit different platforms and devices, without losing the quality or the context of the video.
  • Face-Aware Liquify: It enables users to easily modify facial features, such as the shape of the eyes, nose, mouth, and chin, with precise and natural results.
  • Colorize: This attribute uses deep learning to automatically add colour to black-and-white photos, or change the colour scheme of any photo, with realistic and harmonious results.
  • Neural Filters: It offers a collection of filters that use neural networks to transform images in various ways, such as enhancing details, smoothing skin, changing facial expressions, and creating stylized effects.

Adobe Sensei is Beneficial to AEM Users. Here’s How

Adobe Sensei is designed to augment human creativity and intelligence with AI. It works by analysing the content, context, and behaviour of AEM users and customers, and applying intelligent algorithms to deliver relevant and personalized experiences.

Some of the functionalities that Adobe Sensei enables in AEM are mentioned below. These functionalities are automatically generated by Adobe Sensei.

  • Smart Tags: It generates tags for images, videos, and documents based on their content and metadata.
  • Smart Crop: It crops images and videos to fit different screen sizes and aspect ratios, while preserving the focal point and quality.
  • Smart Layout: It creates responsive web pages and email templates based on the content and design preferences of the user.
  • Content Suggestions: It suggests relevant and engaging content for web pages, email campaigns, and social media posts based on the user’s goals and audience.
  • Style Transfer: It applies the style of one image to another image, creating unique and artistic effects.
  • Dynamic Media: It optimizes the delivery and performance of images, videos, and documents across different channels and devices, using adaptive streaming and compression techniques.
  • Analytics: It tracks and measures the performance and impact of digital experiences, providing insights into user behaviour, engagement, and conversion.
  • Segmentation: It segments users and customers based on their attributes, preferences, and actions, enabling targeted and personalized marketing campaigns.
  • Personalization: It delivers customized and relevant content, offers, and recommendations to users and customers based on their profile, context, and intent.
  • Visual search: It allows users to compare and find similar images based on colour, shape, texture, and content.
  • Automatic Text Summarization: it writes concise summaries of long documents or articles.
  • Expert Scoring: It recognises and rewards the topic experts, the buzz creators, and the community influencers on your site.
  • Automatic Form Conversion: It converts paper forms into digital ones through form recognition, form analytics and reusable components.

How Does Adobe Sensei Benefit Different Industries?

  • BFSI
  • For BFSI companies, Adobe Sensei offers personalized recommendations based on customer behaviour and preferences, automated document processing and analysis for faster and more accurate decisions.

    It helps in fraud detection and prevention using advanced analytics and biometrics, data visualization and insights for better understanding of customer needs and market trends.

  • Retail
  • For retail companies it optimizes customer experience, marketing campaigns, and business operations. Adobe Sensei can analyse customer data, such as preferences, purchase history, and browsing behaviour, to predict what they want and need. It can also personalize content, such as product recommendations, offers, and ads, to match each customer’s profile and context.

    Adobe Sensei can automate tasks, such as inventory management, order fulfilment, and fraud detection, to improve efficiency and accuracy. It can also enhance creativity, by providing tools and features that help designers and marketers create engaging and effective visuals and videos.

  • Marketing
  • Adobe Sensei helps marketing companies evaluate large amounts of data. Through content intelligence it can understand the meaning, sentiment, and emotion of content, and help marketers create engaging and relevant experiences for their audiences.

    Through customer intelligence, Adobe Sensei can segment and profile customers, predict their behaviour and preferences, and deliver personalized offers and messages across channels.

    Through marketing automation it can streamline and simplify marketing tasks, such as campaign management, email marketing, social media marketing, and web analytics.

  • Information Technology
  • Adobe Sensei helps tech companies improve their products and services. It can automate tedious and repetitive tasks, such as cropping images, tagging videos, or generating captions.

    It can provide insights by identifying customer segments, predicting churn, or optimizing campaigns. It can personalize and customize content and experiences for different users, such as creating dynamic landing pages, adapting layouts, or generating content variations.

    It can enable new forms of creativity and expression, such as transforming photos, synthesizing voices, or composing music.

  • Healthcare and Medicine
  • Adobe Sensei in medical enterprises can assess large amounts of data from various sources, such as electronic health records, medical images, clinical trials and research papers, and provide insights and recommendations for better decision making and patient care.

    It can automate and optimize tasks such as data entry, document processing, image analysis and report generation, and free up more time for medical professionals to focus on higher-value activities.

    It can enhance the user experience and engagement of medical applications and platforms, such as telehealth, patient portals and health education, by providing personalized, interactive and adaptive features that are powered by natural language processing, computer vision and voice recognition.

    It can enable new possibilities and innovations for medical companies, such as creating virtual assistants, chatbots and avatars that can interact with patients and customers, or developing new solutions for diagnosis, treatment and prevention using deep learning and generative models.


Almost all industries can benefit from Adobe Sensei. For simple, intuitive, and reliable automation of workflows, Adobe Sensei is surely the go-to platform for various teams across the development cycles in enterprises today.

Having said that, it is also imperative that you partner with an industry expert who knows the technology well.

Embitel is a qualified enterprise with a skilled team who handle AI, Adobe Sensei, AEM services and cloud solutions efficiently. We come with 17 years of experience and cater to our customers located across the globe. We offer end-to-end assistance and post implementation 24/7 support.

For more information and a free demo, contact our team at sales@embitel.com

Swathi Ramaswamy

About the Author

Swathi is a senior marketing strategist at Embitel Technologies. A former techie has now found her forte in content & marketing. Bohemian soul with a passion for reading, writing, gourmet, and old-world charms. When not working she is goofing around with her kid or couch potato-ing with books & movies.

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