Why Magento Enterprise Edition is one of the best digital commerce platforms for SMBs: Gartner’s Magic Quadrant report (free download)
Gartner’s 2016 Magic Quadrant for Digital Commerce evaluated 21 ecommerce platforms across 4 categories based on the completeness of their vision and their ability to execute.
One of the digital commerce platforms that gave a tough fight to the Leaders (who really are an affordable option only to those with large businesses and deep pockets) is Magento Commerce.
We aren’t surprised. Here at Embitel, we offer digital commerce implementation on Magento because we recognize the stability of the platform and the scope to customize it to each customer’s unique business needs. And all our clients can vouch for the versatility of Magento.
The Gartner report says the Challengers are “often highly respected within a narrow range of industries, business models or deployment option” and are “innovators that use their R&D resources, access to investment, profits and market reputation to grow quickly.” That’s Magento Commerce!
The report recognizes what makes Magento platform, which is an open-core B2B and B2C digital commerce solution, such a good performer.
- New company focus: Originally, Magento was spun out of eBay, but then launched as an independent company called Magento Commerce. Working as an independent company should enable it to focus on its core set of products and partner ecosystem, strengthening it further.
- Cost-effectiveness: Magento Enterprise Edition offers a cost-effective path to a digital presence for small and medium businesses (SMBs) and midmarket commerce firms. As per the Gartner report as well as in our own experience, “Magento provides a strong value proposition.”
- Broad partner ecosystem: Magento has more than 70,000 developers globally, and over the past two years it has made advances in certifying its implementation partner network. The company has also worked with its implementation and extension developer partners to ensure certification and readiness for its latest release, Magento 2.0.
You can read the entire report on the Gartner Magic Quadrant here.
What is digital transformation?
Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way.
What is digital commerce?
Digital commerce is the buying and selling of goods and services using the Internet, mobile networks and commerce infrastructure.