8 Ultimate On-Page SEO Tips for Your Ecommerce Site
Every year the number of ecommerce businesses entering the market is getting higher so in order to strengthen the online position and reach majority of the customers, ecommerce businesses are making efforts to expand their organic reach as much as possible. Here are some of the most important on-page SEO optimization tips that every ecommerce businesses should work on to strengthen their organic reach:
- Include Microdatafor Product Pages
- Category Page Content
- Add ALT tags to your images
- Using Proper breadcrumbs
- Improve your page loading speed
- Include related products in your product pages
- Mobile Optimize your website
- Bolster your site with a SSL certificate
Structured data should be used in all the product pages to improve the presentation of the content as well as to improve the click through rate from the search pages. Here’s an example page with microdata as shown in a Google search result:
In the above example, the user can understand the rating, total number of reviews and pricing from the search result page and it will help the user to make a quick decision.
In ecommerce, category pages generate bulk of the traffic as users normally search with generic terms like “buy tshirts”, “buy bags”,” buy shoes” …etc. To lead them to your category pages, you need to ensure that these pages are ranked well. To improve the ranking for your category pages add relevant but unique, quality content in your category pages.
You could consider the images in your ecommerce site as “another” form of content and optimize those images by adding proper alt tags. These images can then be promoted through sites like Pinterest and generate traffic. Having a proper alt tag will also help your product images to feature in Google image searches and generate good quality traffic.
Breadcrumbs improve the usability of the pages and also help in your ecommerce website SEO efforts as they provide backlinks to your category pages and home pages from multiple product pages. As you see from the below Amazon product page, the breadcrumb provides an alternate navigation for the user to visit the sub category or category page to explore more products with ease.
Users doesn’t like slow loading pages and of course, Google also doesn’t like slow loading pages and this will impact your keyword ranking. Google ranks your pages only if the loading speed is good. Check your Google page speed rank for your website and implement the optimizations suggested by Google to improve the speed of your website.
Add related products in your individual product pages to cross promote your other related products. This will not only improves the usability and help users to explore more related products, but also provides a backlink to other individual product pages. Internal linking is vital to the success of your SEO efforts. As you see from the below Amazon page, the related items are listed under “Customer who bought this item also bought” section. This is a very good example of how you can cross promote your related products.
Google has updated its algorithms to give importance to sites which are mobile optimized when a customer searches from a mobile phone. As the number of smartphone users are increasing exponentially ecommerce sites need to adopt this growing trend and make sure that their website is optimized for smartphones and tablets.
Check the mobile friendliness of your ecommerce site in Google’s Mobile Friendly test page.
Again, Google prefers SSL certified sites just to make sure that the ecommerce site is secure and the checkout processes are encrypted. Having a SSL certificate will also improve your trust factor and helps your users buy from your secure ecommerce website without worrying about the security. It’s very easy to get a SSL certificate and implement it in your ecommerce site. So, what are you waiting for? Include a SSL certificate and improve your conversions.
Need more tips to optimize your ecommerce website? Book a free ecommerce SEO consulting session with one of our digital marketing consultants to evaluate your website and create a free SEO analysis report for your ecommerce website.