Benefits of eRetailing

Benefits of eRetailing

To the Customer
·         Convenience
·         Better information
·         Competitive pricing
·         Customization
·         Shopping anywhere, anytime
To the Business
·         Global reach
·         Better customer service
·         Low capital cost
·         Mass customization
·         Targeted marketing
·         More value added services
·         New forms of specialized stores and niche marketing
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