Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google.
There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE.
However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips.
1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old.
2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization
3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing.
4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.
Source: webhostingtalk.com
