JARIR BOOKSTORE – an Omnichannel Commerce Success Story in the Middle East
Jarir Bookstore is a leading retailer and supplier of electronics and stationery for home, school and office use in Saudi Arabia, Qatar, Kuwait, and the UAE.
As one of the front-runners in its industry and region, Jarir has always strived to stay ahead in its business interests.
So when it came to its online business, Jarir was one of the early brands to recognize the need to offer the same shopping experience online and offline.
In order to achieve this, Jarir identified a few aspects of its ecommerce business that needed attention:
- Availability of the same inventory, offers and information both in stores and online
- An online shopping experience that is as smooth and convenient as the offline one
- The need to collapse divisions between online and offline, and offer a seamless shopping experience for customers switching between channels
The bottomline: omnichannel commerce. As a Magento Solutions Partner, Embitel worked with Jarir Bookstore to take their Magento website from a regular shopping website to a part of an omnichannel strategy.
Below is a graphical representation of Jarir’s journey, or you can read the complete omnichannel commerce success story.