For the Global Retail Brands, Personalization is the one of the key aspects. When implemented accurately, personalization in product and/or service offerings can help retailers to stay relevant in the super competitive online market.
Personalization, in online commerce, means offering personalized product catalogs and information that is relevant to the prospective customer based on key parameters like his/her geographical location, age, gender, past purchases and more.
But integration of Personalization in Ecommerce comes with its own set of challenges. Your ecommerce ecosystem needs to be equipped to manage the product information and digital assets that are stored in discrete databases, CRM, and ERP systems.
Challenge is also in handling the sheer amount of customer data, which is aggregated from multiple customer touch points.
In such a scenario, one needs a robust digital solution that supports dynamic product management as well as digital asset management.
Does PIMCORE Platform has such capabilities. Let’s find out!
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What Will you Learn from this Video?
Watch this video to find out how PIMCORE helps in solving your product information management vows. You will also learn about :
Who will Find this Video a Value-Add?
From Ecommerce Solution developers to business looking to launch their business online – anyone associated with the world of digital commerce may find this video interesting enough.
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