The best advantage apps have is that they make your business near omnipresent—in the customer’s pocket, on his cellphone, in the briefcase on the tablet, maybe even on his wrist on a smartwatch.
But while the advantages of developing apps for your business are well-known by now, the real challenge is acquiring and retaining app users, as these stats clearly show:
Yet few apps tend to do significantly better. These apps usually
1) understand their target audience
2) are built with robust technology and on a stable platform, and,
3) encourage effective engagement with users.
Here is the list of top features and trends for mobile app development in 2017 that will boost usability and engagement.
1) More mobile IoT
Cloub-based apps have made IoT integration with apps possible, and domains such as automotive (connected car, fleet management, fleet tracking, etc.), connected healthcare, security, etc. have found effective ways to utilize this capability.
Experimentation and innovation in this field will continue to grow, proportionate to users’ thirst for the instant and convenience
2) Location-based services and beacon technology for more engagement
If there’s one feature that reach out to customers at the right place and the right time, it has to be location-based services.
Targeted and personalized marketing to observe customer behavior and offer real-time deals will help business not just acquire new customers but bring old ones back into the fold.
3) Personalized offerings with artificial intelligence
After Starbucks’ big announcement last month to include chatbots in its app, AI will continue to make headlines in 2017.
But it’s way beyond chatbots—facial recognition, predictive analysis, recommendations, these all come under the realm of AI, and as business owners realize the vast scope of it, they will find more ways to use AI to suit their needs.
4) The need for increased mobile security
With the growth of mobile phone usage (where records user behavior and stores so much sensitive information) and connectivity, security breach is a looming threat.
Users themselves aren’t often stringent with security measures, but any kind of a breach or hole in security can quickly be the downfall of a business.
So the focus on app security is definitely required, and sure to earn the trust of users.
5) Streamlining operations with enterprise apps
Such is the projected demand for enterprise apps, studies have shown that developers will not be able to keep up with it.
More and more companies are using the potential of enterprise apps to increase worker productivity, perform tasks, and equip employees with tools and information.
An example of this is Tata Trent’s enterprise app that has helped it increase operational efficiency.
The pace of change is increasing, and it helps to be informed and prepared with the right measures to keep one step ahead of competition. Keep these trends in mind when it comes to you mobile app, and you are sure to enjoy a lead!
