Archives for 2017

IoT adoption by retailers has been growing rapidly and is being used to improve customer experience, track in-store assets, reduce theft, improve inventory management and deliver personalized promotions. Also, due to the penetration and increasing usage of smartphones experiences enabled by IoT in retail are finding more adopters. IoT and mobile devices are being used in … [Read more...] about IoT in Retail Industry: 2018-19 Trends and How Retail Stores are Deploying IoT

Alibaba the ecommerce giant grossed over $25 billion in sales in just 24 hours during the Singles day shopping festival held on Nov 11, 2017. With this record sale, which is 39% more than 2016 sales, Alibaba has set a new benchmark for all the ecommerce companies all over the world. It was not just the shopping festival for the consumers but also for the merchants who have … [Read more...] about 10 lessons B2C and B2B Ecommerce Businesses can Learn from Alibaba’s Singles Day Sales?

Press statement from Alibaba (before 11.11.17) claimed - 11.11 is more than 18 times the size of Amazon Prime Day and 2.5 times bigger than Black Friday and Cyber Monday combined. What really happened on 11.11 more than validated this claim. In just 24 hours Alibaba registered $25 billion in sales. Yep 25 followed by 12 big zeros! ( this is 39% more than 2016 … [Read more...] about How Alibaba’s Global Shopping Festival Showcased Mind-Blowing Scale and the Future of Retail

A consortium of the UAE’s 16 prominent local banks came together to make an announcement earlier this month: their new digital wallet will be ready for rollout by the end of the year. Dubai is working hard on the road to a cashless society, and the UAE’s digital wallet is a big step in that direction. Markus Vekinis, general manager of the Emirates Digital Wallet says … [Read more...] about Digital Wallets Integration for Magento Commerce Websites Made Easy

In the recently-released The Forrester WaveTM: B2B Commerce Suites for Midsize Organizations, Q3 2017, Magento Commerce has been included in the top category of Leaders. This Forrester Wave is a respected periodic evaluation of ecommerce service suites catering to the B2B domain. In this report, Forrester evaluated 11 significant B2B ecommerce suite providers across 35 … [Read more...] about Magento is a Leader in The Forrester Wave^TM: B2B Commerce Suites for Midsize Organizations

Magento is one of the most popular platformchoices for ecommerce businesses. As an ecommerce business owner, you need to optimize your website to stay ahead of your competitors. To get better ecommerce website organic traffic and improve ROI, you need to rank for popular keywords which bring sale. Hence SEO plays an important role for the growth of an ecommerce business. … [Read more...] about Speed Up Magento Website with these Magento Speed Optimization Tips

Every brick and mortar retailer, from small to large, is trying to have an online presence with an ecommerce website. As the number of ecommerce players grows, so does the number of ecommerce development companies. Choosing the right ecommerce technology partner is bit difficult considering the number of options in front of you but we will make that decision-making process … [Read more...] about 7 Tips to Hire the Best Ecommerce Development Company

… [Read more...] about How to Get the Best RoI Out of Your Ecommerce Website Hosting & IT Monitoring Service

“In 2007 Amazon's net revenue was $14.8 billion which accounts to about $29,000 per minute. In June 2007, Amazon.com crashed for roughly two hours. The estimated cost of this outage was a staggering $3.48 million.” From an article in the widely-read e-mag, Inc With this fact, the importance of uninterrupted uptime of your ecommerce website cannot be disputed. But loss … [Read more...] about ‘Amazon lost $3.48m in 2007 During Two Hours of Downtime’: What Goes into 24/7 IT Support and Monitoring for Ecommerce Websites

… [Read more...] about 7 Step Guide to Content Marketing for Ecommerce Websites

  Arun Kumar is the head of the Ecommerce BU at Embitel Technologies.   I’ve consulted for many ecommerce projects in my 10-year career as the head of ecommerce at Embitel, and it’s been exciting every time. An ecommerce website is required to support features unique to its industry, and to its business model and operational needs. For instance, service-based … [Read more...] about Lessons from my Ecommerce Consulting Journey of 10 Years: Strategy Mistakes Business Owners Should Avoid

Managing an ecommerce PPC campaign is a very interesting task compared and keywords should be fine tuned on a regular basis to get a better ROI on your spent. Since the trend changes very quickly in ecommerce we need to be up-to-date on the trend and keyword changes. Here I have listed 3 ways in which you can fine tune your ecommerce PPC keyword strategy. Competitor … [Read more...] about 3 Tips to Fine Tune Keywords in E-Commerce PPC Campaigns

After spending months on Magento website development, painstakingly ensuring every detail and feature functions perfectly, you’re finally ready to go live. But the work required to ensure success doesn’t end at development—business owners must follow through with effective and consistent ecommerce SEO and digital marketing. As an ecommerce SEO company with extensive experience … [Read more...] about 5 best Magento SEO Tricks for Ecommerce Websites

Every year the number of ecommerce businesses entering the market is getting higher so in order to strengthen the online position and reach majority of the customers, ecommerce businesses are making efforts to expand their organic reach as much as possible. Here are some of the most important on-page SEO optimization tips that every ecommerce businesses should work on to … [Read more...] about 8 Ultimate On-Page SEO Tips for Your Ecommerce Site

Magento, an ecommerce platform, has built its reputation as a robust and cost-effective digital commerce solution for mid-range businesses. When it comes to implementing the ecommerce marketplace business model on this platform, there are some Magento plug-ins and extensions tailor made to support some of the must-have features for a marketplace webstore. For Medfirst … [Read more...] about Top Magento Marketplace Module – Medma Module Case Study

Magento is one of the most preferred ecommerce platforms across the globe. Though there are 1000s of ecommerce website development companies, there are only a handful of Magento 2 development companies which can handle end-to-end implementation, from ecommerce website development to digital marketing. SEO for Magento ecommerce websites has unique challenges because of the … [Read more...] about 6 Common Magento SEO Mistakes That Can Jeopardize Your Ecommerce Website

Jarir Bookstore is a leading retailer and supplier of electronics and stationery for home, school and office use in Saudi Arabia, Qatar, Kuwait, and the UAE. As one of the front-runners in its industry and region, Jarir has always strived to stay ahead in its business interests. So when it came to its online business, Jarir was one of the early brands to recognize the … [Read more...] about JARIR BOOKSTORE – an Omnichannel Commerce Success Story in the Middle East

Magento has shown significant improvement over the past few years. Ecommerce owners can now use the platform with ease and convenience in operations.. Top brands like Nike, Fox Connect, Samsung, Lenovo and Nestle have been using Magento since it was introduced. According to the statistics, Magento is used by 26% of the Ecommerce stores, thanks to its expandable … [Read more...] about 17 Reasons on Why To Choose Magento For Your E-commerce Website

  Reference: This infographic is created based on the blog post "Magento 2 Community Vs Enterprise Edition Comparison". Please visit the blog post to read in detail. … [Read more...] about Magento Enterprise Vs Community Edition: Top 10 Features Comparison Infographic

I recently completed 10 years of being an ecommerce technology consultant. In this decade, I’ve been actively engaged in ecommerce consulting for numerous businesses of varying scale and across domains, and I’ve seen the very idea of ecommerce as it is today take shape. Besides the already well-known advantages of ecommerce (the immense reach, the scope for personalization, … [Read more...] about 3 Positive Business Impacts of Ecommerce in India in my 10 Year Journey

When comparing Magento 2 Community Edition and Magento 2 Enterprise Edition, the first visible difference is in cost. The license for Magento 2 Enterprise Edition comes at a higher cost, but this is explained by the advanced features and capabilities that come with it. That’s not to say Magento Community Edition isn’t useful. Each edition suits different needs, and those who … [Read more...] about Magento 2 Community Vs Enterprise Edition: A guide to Evaluate for Ecommerce IT Managers

As an online business grows, it’s necessary to upgrade its ecommerce platform to one that’s better structured and more efficient for the changing needs of the business. Magento 2 is one such new upgrade suited to ecommerce businesses of today. With unique features and numerous benefits, Magento 2 has turned out to be the best platform for medium or large businesses to use for … [Read more...] about Top 4 Features of Magento 2 ecommerce platform

After the success of Magento 1, developers introduced new version, Magento 2, in November 2015bearing two editions: community and enterprise. Their step received mixed reviews from the Magento community as some were interested to convert while, for some, at that time, it was no more than a concern for their ecommerce needs. As mentioned by Builtwith statistics, Magento the … [Read more...] about Top 8 Reasons to Migrate to Magento 2

While designing mobile app UI, app designers are aware of the limitations of native app frameworks and they have to use the small screens effectively to make ecommerce applications efficient and performance oriented. The other thing the app designers have to consider is the experience of end users who will  operate the mobile apps - some users may not be very experienced, … [Read more...] about 5 best practices for mobile app UI design

With technological advancement, mobile app developers have to learn new tactics and methods to create more advanced and high quality applications that provide effortless use and convenience to users. Technology has opened new doors for mobile app developers and introduced many frameworks that allow them to create single application for various platforms. Such apps are called … [Read more...] about Top 5 Hybrid Mobile App Development Frameworks

… [Read more...] about 6 Hacks to Improve Mobile App UI

This infographic is created from the blog post "10 Ultimate Checkpoints Before You Outsource A Mobile App Development Project". Visit the blog post to learn more on each point.   … [Read more...] about 10 Ultimate Mobile App Development Outsourcing Checklist – Infographic

Long before we realized, mobile apps had become an integral part of day-to-day interactions in this digital and connected world. The mobile app has served as a pivotal tool/platform to create disruption in the B2C space in areas such as online shopping or m-commerce, payment wallets, messaging, social networking, IoT for Home Automation and Connected Car mobility … [Read more...] about 10 Ultimate Checkpoints Before You Outsource A Mobile App Development Project

The best advantage apps have is that they make your business near omnipresent—in the customer’s pocket, on his cellphone, in the briefcase on the tablet, maybe even on his wrist on a smartwatch. But while the advantages of developing apps for your business are well-known by now, the real challenge is acquiring and retaining app users, as these stats clearly show: Yet few … [Read more...] about The top 5 trends in mobile app development in 2017

Embitel Leadership Diaries is a series of articles penned by employees to share their thoughts and experiences, personal and professional. This article is written by Dipanwita Jakkula, Delivery Manager, Ecommerce. "Success on any major scale requires you to accept responsibility . . . . In the final analysis, the one quality that all successful people have is the ability to … [Read more...] about Embitel Leadership Diaries: Why You Should Promote Ownership at Workplace