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Author name: Vartika

Is J1939-91C the Security Upgrade J1939 Networks Have Been Waiting For?

Leave a Comment / Automotive & IoT Blog /
Anyone who has worked on heavy-duty vehicle electronics has come across SAE J1939 protocol. It is the common communication language that allows different ECUs inside trucks, buses and off-highway vehicles to enable inter-ECU communication. Plug a diagnostic tool into a heavy vehicle and you will see it in action immediately. Engine speed, fuel rate, coolant [...]

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What is ISO 21434? Answering the Most Important Questions in Automotive Cybersecurity

Leave a Comment / automotive-insights /

ISO 21434 sets the cybersecurity bar for automotive programmes, but translating its requirements into engineering decisions is where most teams struggle. This guide does exactly that, covering practical implementation across threat modelling (TARA), supplier coordination, validation evidence, and post-production monitoring obligations.

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Developing a Cabin CO₂ Monitoring Solution for Automotive Platforms

Leave a Comment / Automotive Case Studies /
Tools and Technologies Development and Debugging NXP S32 Design Studio: IDE for building applications on NXP automotive microcontrollers GCC ARM Compiler: Cross-compiler for generating embedded binaries Ozone Debugger: Used for analysing and optimizing embedded applications PE Micro Debugger: For flashing and debugging microcontrollers during hardware bring-up Static Analysis and Testing Polyspace: Static code analysis for

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From Ideas to Impact – Embitel Nurtures Future Tech Visionaries at Terrathon 5.0

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At Terrathon 5.0 by PES University, Embitel Technologies powered a 24-hour innovation marathon, mentoring young changemakers to build ideas that inspire real-world impact. From AI and Web3 to the future of work, the event celebrated creativity, curiosity, and the next generation of problem-solvers.

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Understanding Salesforce Data Cloud: Features, Benefits, and Enterprise Use Cases

Leave a Comment / Digital Commerce & Experience Blog /

Salesforce Data Cloud helps businesses bring together scattered data from multiple systems into one unified, real-time customer view. From data collection and identity resolution to audience segmentation and activation, it enables smarter decisions and personalised engagement at scale. At Embitel Technologies, we help enterprises implement Salesforce Data Cloud effectively and transforming insights into measurable outcomes that drive growth, loyalty, and digital excellence.

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Embitel Technologies Wins Gold for Best eCommerce Consultant at the Asia eCommerce Awards 2025

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At the Asia eCommerce Awards 2025, the spotlight shone on Embitel Technologies as we took home the Gold Award for ‘Best eCommerce Consultant’ for our project, “Digitising Sales in Tier 2 and Tier 3 India: A Human-First Tech Solution.”
For us, this win is more than a trophy; it’s a milestone in our two-decade journey of helping businesses grow through digital innovation. From transforming customer experiences to enabling commerce beyond metros, this recognition reinforces what drives us every day,
building technology that empowers people and brands alike.

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Artificial Intelligence (AI) in Car Cockpits

Leave a Comment / IoT Insights /
What makes a car buyer choose one car brand over another – Horsepower or Intelligence? The automotive brands capturing market share in the digital era are those embedding Artificial Intelligence (AI) at the core of Software-Defined Vehicles (SDVs), turning automotive user experience (UX) into a competitive advantage. The most prominent integration of AI is seen

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Trusted Application Development for Secure Update Containers in Infotainment ECUs

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: Our customer is a software and technology company that builds the digital foundation for next-generation, software-defined vehicles, focusing on automotive operating systems, infotainment systems, ADAS, connectivity, and in-car user experience. Their platforms power next-generation connected vehicles, enabling secure over-the-air updates, and seamless digital services, and enhanced user

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Creating a Data-First Digital Infrastructure with PIM & PWA for a Global Adhesives Leader

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: To thrive in this digital-first economy, companies need more than just great products  they need seamless, connected, data-driven ecosystems that empower people, streamline operations, and future-proof their businesses. Our customer, a leading  adhesives manufacturer and a market leader , based in Asia – operating across consumer products,

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Trusted Application for Secure OTP Memory Access

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: Our customer is an automotive software company that develops unified operating system, digital services, and automated driving technologies to enable software-defined vehicles. Their system integrated a central SoC with specialized hardware, including One-Time Programmable (OTP) memory, which is only accessible from the Trusted Zone. Business Challenges: The

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