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Author name: Vaibhav

Vaibhav is a digital-marketing professional with a deep-rooted interest in everything automotive. Regular collaborations with automotive tech guys keep him apprised of all new trends in the automotive industry. Besides digital marketing, Vaibhav is fond of writing and music.

Transforming Regional Content Delivery for Automotive OEMs and Dealers with GenAI and AEM

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: As automotive organisations scale their digital presence across regional microsites or franchisee networks, the demand for personalised, localised, and brand-consistent content increases exponentially. Traditional content operations, relying on manual effort, struggle to keep pace with this scale, often leading to inconsistent messaging, delayed go-to-market timelines, and missed [...]

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TEE Based ECU Security: A Foundation for Secure Automotive Systems

Leave a Comment / Automotive & IoT Blog /
TEE-based ECU security refers to the use of Trusted Execution Environment to safeguard critical operations within an automotive Electronic Control Unit (ECU). A TEE creates a secure zone inside the processor, an area where trusted applications can run without interference from the rest of the system. It’s like giving the ECU a secure room to

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Public Key Infrastructure Solution for Secure & Efficient ECU Token Management

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: Our customer is a leading automotive OEM with a keen eye on integrating efficient cybersecurity solutions to access restricted features of their Electronic Control Units (ECUs). Business challenge: Security tokens play a critical role in controlled access to sensitive ECU functionalities. ECUs implement advanced protections such as

Public Key Infrastructure Solution for Secure & Efficient ECU Token Management Read More »

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Is Your Customer Journey Missing the Plot? Let Automotive CDP Be Your Storyteller

Leave a Comment / Digital Commerce & Experience Blog /

Today’s connected vehicles churn out 25GB of data every hour—from your brake taps to your playlist choices. But here’s the catch: most automotive brands don’t know what to do with it.That’s where Automotive CDP steps in. If your customer experience still lives in silos, this blog is your starting line to break them.

Is Your Customer Journey Missing the Plot? Let Automotive CDP Be Your Storyteller Read More »

Development of a Trusted Application to Enable Secure ECU Authentication

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: A leading Tier-1 automotive supplier was developing a new generation of vehicle control modules for a premium OEM. These modules included a central SoC and an I/O Controller (IOC) to control essential in-vehicle functions. Communication channel used was UART. The challenge was to ensure that only authorized

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ISO 26262-Compliant VCU Software Development for an Electric Vehicle OEM

Leave a Comment / Automotive Case Studies /
🔊 Hear the "Success Story" About the Customer: Our customer is an electric vehicle OEM offering a range of commercial EVs for multiple use cases. Business Challenges: Embedding safety into the software threw major challenges in the project. Most important one was segregating safety-critical functions within the Vehicle Control Unit (VCU) to ensure ISO 26262

ISO 26262-Compliant VCU Software Development for an Electric Vehicle OEM Read More »

Digital Transformation for Automotive OEM: Data Aggregation, Product Configurator & more

Leave a Comment / Digital Commerce /
🔊 Hear the "Success Story" About the Customer: When a leading automotive joint venture brand set its sights on modernizing commercial transportation, they turned to us. They needed more than just a technology vendor — they needed a transformation partner. Business Challenges: In an industry built on precision, speed, and innovation, the automotive sector is

Digital Transformation for Automotive OEM: Data Aggregation, Product Configurator & more Read More »

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A Proud Moment – Book Launch by Our In-House Author

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At Embitel Technologies, we believe our strength lies not just in our innovation and expertise, but in the unique individuals who bring passion, purpose, and creativity into everything they do. Today, we are incredibly proud to spotlight one such inspiring teammate - Srikanth K, Associate Finance Manager at Embitel, who has recently launched his thought-provoking

A Proud Moment – Book Launch by Our In-House Author Read More »

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