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Archives for 2015

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December 22, 2015, Bengaluru, India Embitel Technologies was honoured to receive the IEI Industry Excellence Award 2015 in the category of Engineering Services & Consultancy, in recognition of our cutting-edge work in the past year. The award was presented by the Hon’ble Governor of Tripura Tathgata Roy on December 18, 2015, at the Inaugural Ceremony of 30th Indian … [Read more...] about Embitel conferred the IEI Industry Excellence Award 2015

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In our previous whitepaper, we discussed the plan for mobile app success. But what good is that plan if your app itself is not up to the mark? In this whitepaper, Embitel’s UX designer tells you What can go wrong between conceptualization and actual development Steps to follow during the design stage to ensure compliance How to get just what you conceptualized Embitel’s … [Read more...] about Minding the Gap – Smarter Collaboration in Mobile App Development

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There’s a big buzz around Magento 2 Development and Sammanita Pattnayak, a software developer (Magento) at Embitel, is eager to get started on a project on Magento 2. Sammanita recently completed her training in Magento 2, which included varied development tasks, and can’t help compare the offerings of Magento 2 over Magento 1. Here’s what she says. With the introduction of … [Read more...] about 6 Reasons for Migrating to Magento 2.0 from Magneto 1.x

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With the rising popularity of mobile apps in retail, are they really a justified expense? And if you do choose to go down that path, how do you ensure success for your app? Our digital commerce business consultant shares the best insights from his experience and research to answer these questions in this white paper. This Whitepaper covers: Observations on the increasing … [Read more...] about Mobile App – A Strategic Weapon for Retailers

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Are you a jewelry retailer looking to unlock your business value by enabling digital commerce technologies? In this whitepaper, Embitel’s in-house business consultant Anuj Ramachandra shares his knowledge on how jewelry retailers can add value to their business by differentiating their business ‘digitally’ to create a sustainable competitive advantage. This white paper … [Read more...] about Digital Commerce: A Golden Opportunity for Jewelry Retailers to Reinvent

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When the news of a new version of Magento came out a few years ago, it created a flutter. After all, it is one of the most popular ecommerce platforms implemented by businesses across the globe. Now that the general availability version of Magento 2 is nearing release, it turns out Magento 2.0 has lots to offer. Embitel’s team of Magento developers has been studying the … [Read more...] about Magento 2 – is it worth the hype?

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Bengaluru, India In recognition of Embitel’s expertise and rich experience in successful Magento Ecommerce implementation, Magento Commerce has chosen Embitel to partner in delivering the much-awaited Magento 2 advantage for digital commerce businesses. Now a Magento 2 Trained Solution Partner, Embitel has a dedicated team skilled in extracting the best of Magento 2. Here’s a … [Read more...] about Embitel Technologies: Magento 2 Trained Solution Partner

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With the year-on-year increase in the number of internet and social media users, retail trends have been evolving at a rapid pace to keep up with technological advances, competitors and customer expectations. One such retail trend of 2020 is Omnichannel Retail. More than 50% of the companies around the world use at least 5-8 marketing channels for customer engagement. These … [Read more...] about Omnichannel Retail – A Win-Win for Retailers and Customers Alike

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A leading Food and Beverage (F&B) supplier collaborated with Embitel for functional and technical support for hybris implementation for its business. Business challenge: The supplier required multi-site implementation in multiple languages and operational capability from multiple brick-and-mortar outlets. The other requirement was for various custom functionalities that the … [Read more...] about Hybris implementation for a Food and Beverage supplier

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With an increasing number of businesses opting to make an appearance on the web, and many of them choosing Magento platform, Embitel’s Magento Ecommerce team thought it was time to streamline processes for better results. “For every project, each developer had to download and set up Magento locally on his system, a lengthy process. So if the project required several … [Read more...] about Magento Extended (ME) – A proprietary framework designed for faster and better performance

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While stating that omnichannel is the surefire road to success maybe exaggeration, it’s the path retail is taking and consumers expect no less. Even so, providing a seamless omnichannel experience is a journey that calls for diligent co-ordination between an organization’s tech acumen and detailed business ops planning. Some of the common challenges retailers face when … [Read more...] about Going Omnichannel: 3 Operational Challenges Retailers Face

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With changing customer expectations, and convenience and omnipresence becoming priority, retailers are rapidly developing mobile presence.     The arguments are compelling: Gartner research estimates the number of smartphone users to reach 2.16 billion by 2016, with over 268 billion app downloads world over by 2017. Last year, in India, monthly mobile app … [Read more...] about The curious case of the Mobile App and the Ecommerce Business Model

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One of India’s leading retail store conglomerates with outlets in various sectors ranging from fashion, accessories, kids, gifts, sports, household goods and grocery to electronics and more collaborated with Embitel for hybris multi-channel and Omni channel implementation for various brands. The goal was create an efficient and consistent shopping experience while reducing time … [Read more...] about hybris multi-channel and Omni channel implementation for various brands of a leading Indian retail multi-sector conglomerate

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Alosra Supermarket is one of Bahrain's most quality-driven premium retailers. Alosra has been able to build a brand that is trusted by customers thanks to consistent quality delivery of a wide range of local and international products for over 30 years. It was also the first supermarket in the country to implement IMS. Alosra collaborated with Embitel Technologies for Magento … [Read more...] about Magento implementation for Alosra Select: Bahrain’s Leading Retailer

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Embitel Technologies Inc., is honored to have been selected as a Top 10 presenting companies at the second annual Oil and Gas Cleantech Challenge (OGCC) 2015, sponsored by the Colorado Cleantech Industries Association (CCIA). In partnership with Noble Energy, Encana and ConocoPhillips, CCIA identified significant technology needs of Oil and Natural Gas companies, focused on … [Read more...] about Embitel Technologies selected as Top 10 companies to present IoT solutions at Oil and Gas CleanTech Challenge in Colorado, USA

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Wiki says an App is 'a self-contained program or piece of software designed to fulfill a particular purpose:' Thanks to the innovative human mind and its quest to make a technology driven better tomorrow, we now have apps to fulfill purposes ranging from grocery shopping to personal wealth management and banking! As consumers, we're fascinated by well-designed Apps and … [Read more...] about hybris Commerce Suite: Speed-to-Market with hybris Android App SDK

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Embitel Technologies participated in the Omni Tech Summit, organized by eTailing India in Bengaluru on 5th August, 2015. The summit served as a platform for lively discourse among retailers, ecommerce players, technology experts and vendors to exchange ideas about and their vision for omni-channel commerce. SAP and Embitel Technologies, an SAP-preferred hybris implementation … [Read more...] about Embitel Technologies – SAP’s Preferred hybris Implementation Partner in India – at the eTailing India Omni Tech Summit 2015

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Amazon created a flutter with its Dash button earlier this year-a small device with a button that’s linked with a brand, say a particular detergent. Stick your Dash button anywhere, and when you see you’re running low on detergent, simply press the button and the order for your detergent supply will be placed. Other brands may not be going the IoT way with devices as … [Read more...] about Top 4 Internet of Things (IoT) Retail Use Cases and Examples

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Looking at statistics, we understand that India is the next big hub for Ecommerce IT infrastructure, and services with big players like E-bay, Amazon, Tesco, and Walmart are eyeing their technology centers based here. From ideas to implementation, from copy to innovation, from start-ups to established businesses, we have been leading in this space. But there is always this myth … [Read more...] about Ecommerce Technology Vendors in India – An Insider’s Perspective

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Embitel Technologies, HQ - Bangalore, India and Savari Inc, HQ - Santa Clara, USA have entered into a strategic partnership to transform V2X safety concepts into business reality. Committed to making roads safer and smarter, Embitel and Savari will leverage the combined strengths of their technology expertise and in-depth automotive domain knowledge. Embitel Technologies has … [Read more...] about Embitel Technologies and Savari Inc – strategic technology partners to make driverless cars a reality

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Most retailers mistakenly believe that a simple web-store that lets customers purchase online is the key to acquiring customers and generating sales and revenue. But when their initiative fails, they are surprised and distraught. Reality is that ecommerce is all about creating the best-in-class retail experience for consumers using internet-based technologies. It is about … [Read more...] about Is Your Ecommerce Website Really A Retail Web-Store? – The 4 Fundamentals To Make Sure!

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Electronics Maker, a popular monthly magazine that covers the latest technology updates in electronics and embedded systems industry, recently interviewed Vidyasagar from Embitel Technologies, Banaglore, India. This interview is part of the cover story by Electronics Maker on Energy Harvesting technology and its impact on IoT adaptation. One of the main difficulties with … [Read more...] about Electronics Maker interviews VidyaSagar: Impact of Energy Harvesting technology and IoT

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Rebuilding Jarir.com – the ERP and UX issues! Jarir, a one-stop shop for office and school supplies, including Arabic/English books,Mobiles, Electronics and accessories , is one of the leading listed companies in Saudi Arabia. HQ in Riyadh, Jarir operates through two divisions – Retail and Wholesale – under the trademark of Jarir Bookstore. Business Challenge: Having … [Read more...] about Jarir.com Case-Study: Part-I

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Godfrey Philips India (GPI), a flagship company of the K.K. Modi Group, was looking for a technology partner to pursue their digital transformation strategy. GPI joined hands with Embitel Technologies to design an engagement platform for their target audience. This platform aimed to achieve following two business goals: User engagement – through gaming, polls and loyalty … [Read more...] about Godfrey Philips India (GPI)

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Mumzworld.com is the Middle East’s 1st and largest online marketplace catering to the needs of mothers and children. Presently, this “Amazon for moms” has an SKU count of over 1.5 lakh and over 2 lakh registered customers. Mumworld is an online store built on Magento 1.7.02 When the Mumzworld team was on a lookout for a digital commerce partner in 2013, they already had a live … [Read more...] about Magento Ecommerce Website Development for Mumzworld: Middle East’s Largest Mom & Baby Online Store

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A revolutionary custom luxury menswear online store, who delivers ‘made to measure’ personalized garments for an unparalleled shopping experience. Tailorman collaborated with Embitel as their technology consultant to implement complex ecommerce functionalities to ensure that customers are able to save multiple measurements and website design and UI delivers a pleasant shopping … [Read more...] about Tailorman

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LAPP INDIA is a 100% subsidiary of the LAPP GROUP (one of the leading cable companies in the world). The Bangalore manufacturing unit which started operations in 1996, is currently the third largest manufacturing facility of the Lapp Group. Lapp India collaborated with Embitel with an aim to be a pioneer in the online cable business and expand its operations in other … [Read more...] about Lapp India

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In your pursuit of ecommerce success, you are bound to do some soul-searching over critical questions like - How quickly my B2B or B2C operations will become functional on-line in order to start generating revenue and gain competitive advantage? Who has necessary competencies to help my business achieve desired goals of time-to-market and quality?  In this context, this … [Read more...] about “Speed-to-Market” with hybris –Your New B2B / B2C E-Commerce Platform, now Live in 90 days

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Introduction Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising … [Read more...] about Emerging M-commerce

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M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly please search “Make Your Site mobile Friendly.”) While some m-commerce … [Read more...] about What is M-Commerce?

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YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience. It’s extremely important for YouTube content creators to leverage other social platforms like Facebook and Twitter to cultivate their … [Read more...] about Social Media Tips to Increase Your YouTube Presence

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Amazon’s recent applications for patents related to AR have thrown augmented reality’s role in ecommerce back into focus. Augmented reality, as the name suggests, is the augmentation of the virtual on the real. Now why would ecommerce businesses want to include such sophisticated technology to the shopping experience? The answer lies in a recent study by Retail Drive, which … [Read more...] about The Impact of Augmented Reality on Ecommerce and Retail

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2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on-ad-spend grow nicely. At the same time, cost-per-click rates dropped precipitously for Product Listing Ads and mobile ads. Looking forward, here are my top seven predictions for PPC advertising in 2013. 1. Competition for PLAs on Google AdWords and … [Read more...] about Pay-Per-Click Advertising: 7 Predictions for 2013

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ChannelAdvisor came up with a list of ‘Top 10 e-commerce marketing trends for retailers to embrace in 2012’. The list made a lot of sense to me and hence I am summarizing it below for our readers; 1. Diversify – It spreads your risk of investment. Promote/Sell on as many platforms as possible. Advertize not only of Google, but also on other prominent search engines. Sell not … [Read more...] about Top Ten Things to do for Retailers to Grow Sales in 2012

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There are several channels online that can really take your ecommerce business to the next level but in order to get into all these channels, you must have a certain advertising/marketing budget to cover the cost. Depending on your niche, the web can be very costly or it can be very affordable, it really depends on how competitive your industry is. Google Adwords … [Read more...] about Best Ways to Increase Traffic to ecommerce Websites

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Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site on the web (total visitors), just slightly ahead of LinkedIn. Massive growth and popularity prove Pinterest is a wise avenue for your next … [Read more...] about Pinterest: An Introductory Guide for Marketers

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301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". Below are a … [Read more...] about 301 Redirect – How to Redirect a Web Page

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If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes to marketing your business in the minds of your user. Focus on Customer Service: By providing a world class customer service you can stand out from your … [Read more...] about Essential Tips for Online Retailers

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The Mobile Marketing Association on Tuesday announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region. As 2010 comes to a close, MMA provides a guide to new and existing technologies that will dominate the market in the coming year. "Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater … [Read more...] about Top 10 Mobile Marketing Trends for 2011

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Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine results pages (SERPS). So optimize these tags and include a marketing message to help users click on the website. Here are some basic Meta … [Read more...] about META Tag Rules for SEO Optimization

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Mcommerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An mcommerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site mcommerce friendly please search “Make Your Site mobile Friendly.”) While some mcommerce sites … [Read more...] about What is MCommerce?

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Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email.  A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to help generate attention for.  Here … [Read more...] about Mistakes in Writing the Press Release Content

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There are a number of reasons why security vulnerabilities arise in shopping cart and online payment systems, these vulnerabilities are increased by the increase in the advanced functionality adding in the day by day basis in the ecommerce System. One of the main reasons for such vulnerabilities is the fact that web application developers are often not very well versed with … [Read more...] about Vulnerabilities in Ecommerce Systems

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Do you want to know number of people who are visiting your site via RSS feeds? If you have been using FeedBurner to syndicate the RSS feeds of your blog then now you can easily track your incoming traffic from feed clicks through Google Analytics. For that you just need to open your FeedBurner dashboard, then click the title of RSS feed and select “Configure Stats” under the … [Read more...] about You Can Track RSS Feed Clicks by Using Google Analytics

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In today’s practical world of the Internet social media optimization has become the buzz word. This term refers to the performance adopted for generating the utmost of visits to the business website. Social media Optimization has the following advantages: Social Media Marketing can increase the links SMM makes bookmarking and tagging easier Social media will Increase … [Read more...] about Social Media Optimization Advantages to the Business Website

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To the Customer ·         Convenience ·         Better information ·         Competitive pricing ·         Customization ·         Shopping anywhere, … [Read more...] about Benefits of eRetailing

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ecommerce Website Development Organized retailing and constantly evolving consumption will be the next big driver of India’s economic growth. Rising incomes and increased exposure to global products and global consumption patterns have changed the average peoples attitude towards consumption. Fast Market Research is an online aggregator and distributor of market research and … [Read more...] about Concept of ecommerce Website & Development

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Emarketing is the process of marketing the brand / product using the modern communication technologies like internet. Emarketing comprises all the activites conducts via web (www) to improve the business. Emarketing is not expensive. we mostly meet people or sale via internet (email, chat, forums, etc..) Emarketing is all transparent and immediate. … [Read more...] about What is emarketing, Why internet marketing is better?

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Web robots – often referred to as crawlers, bots, or spiders – are software programs that constantly travel the web, indexing the information found on millions and millions of websites every single day. Some sites, however, don’t wish to be indexed in search engines or accessed by these Web Robots. Now that you know what a Web Robot is and what it does, it’s important you know … [Read more...] about What is the robots.txt file?

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Google has added up various features with options in its search engine. This feature has now been added into its Image Search property feature also. This is a very simple feature but could save on a lot of time by searching the most accurate results. This image search options makes it essential for users to combine search options to get the best search results faster with … [Read more...] about Advantages with Google Image Search

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RSS stands for Really Simple Syndication and it allows you to syndicate your site content. RSS feeds define an easy way to share the website updations, headlines and news to regular customers who has subscribed to the RSS feeds of the website. RSS feed files can be robotically updated on internet which allows personalized views for different sites. RSS feed files … [Read more...] about What is the Meaning of RSS Feeds?

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In present scenario Ecommerce is playing very essential role in the online business. Although it is one of the best & cheapest intermediate for reaching out to new customers in the online market, if ecommerce implemented effectively, it also offers a smart way of doing online business & expanding it more. An online business ecommerce podium is planned & implemented … [Read more...] about Advantages of Ecommerce in Present Business Scenario

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Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank … [Read more...] about BING Search Engine Optimization Tips

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Website Marketing can attract more people to your business and website. Online marketing will increase the customers for your business, and enhance branding of your company and your business products. We are suggesting some of the internet marketing strategies which will help to grow up your business. Design the website with search engine friendly strategies and start … [Read more...] about Online Marketing Strategies

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What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day. How do we get … [Read more...] about virtual-credit-card

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What is Virtual Credit Card (VCC)? ‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day. How do we get … [Read more...] about Virtual-Credit-Card

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We, at Embitel Technologies, are very pleased to announce that we are now in a strategic partnership with EnOcean Alliance as an Associate Member. EnOcean Alliance is a consortium of companies, who are at the forefront of innovations in cutting-edge and energy efficient technology solutions for building automation (residential, commercial and industrial buildings). Embitel … [Read more...] about Embitel Technologies enters into a strategic partnership with EnOcean Alliance as an Associate Member:

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At Embitel Technologies, we work to emulate this timeless quote by Henry Ford by achieving mutual success with our customers and partners. Embitel’s beginning, ignited in 2006 and fuelled by passion and zeal for embedded technology, has progressed and broughtsuccess to our clients, partners and employees And for this new beginning in 2015, we … [Read more...] about Embitel Newsletter, Q1-2015: Launch of US Operations and IoT Demo:

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‘Coming together is a Beginning; keeping together is Progress; working together is Success’ At Embitel Technologies, we work to emulate this timeless quote by Henry Ford by seeking mutual success with our customers Embitel’s beginning, ignited in 2006 and fuelled by passion and zeal for embedded technology, has progressed and broughtsuccess to our … [Read more...] about Embitel launches US operations with Sales Office in Michigan:

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diconium group is the largest independent e-commerce service provider in Germany, with a new structure in place for further growth. The group Founders Andreas Schwend and Daniel Rebhorn are developing the group under diconium brand. Joining the group of companies under diconium is the new company ‘ro11′. This development will strengthen the commerce alignment within the … [Read more...] about diconium group combines ecommerce services of the dmc companies :

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Embitel has been appraised at CMMi dev 1.3v – Level III Embitel has been appraised at Level III of the CMMI Institute’s Capability Maturity Model Integration (CMMI). The appraisal was performed by Santhanakrishnan, Lead Appraiser QAI. The results can be found at https://sas.cmmiinstitute.com/pars/ CMMI is a process improvement approach that provides organizations with … [Read more...] about CMMi Level III Appraisal

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Embitel Technologies was featured in the list of Deloitte Technology Fast50 India companies for 2012. The program recognizes the 50 fastest growing technology companies in India based on their percentage revenue growth over the past three financial years across all technology sectors. In its 8th edition, Deloitte evaluated companies based on their revenue performance in the … [Read more...] about Deloitte Fast 50 Companies in India 2012

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Most successful online players take data analysis very seriously. It is data that provides a true picture of what is happening on the ecommerce website. This enables rational decisions based on facts rather than emotional decisions. Another important aspect of data driven ecommerce is validation of strategies. Analysis of data can point out if a certain strategy, optimization … [Read more...] about Data Driven e-Commerce Webinar

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"If I have 3 million customers on the Web, I should have 3 million stores on the Web." – Jeff Bezos, CEO, Amazon Learn how to customize and personalize your web store in order to drive conversions and sales. Recommendations, ratings and reviews have been clearly shown to increase sales. Find out how to use them to your advantage. Get insights into tracking, analysis and … [Read more...] about Webshop Personalization Webinar

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Currently, organizations have a significant challenge in managing customers across a wide range of channels. Ensuring a smooth, integrated and unified brand experience across all channels is no easy task. The consumer on the other hand expects the same brand experience irrespective of the channel chosen. Find out if using a multichannel strategy is counter-productive or not. … [Read more...] about Multi Channel Retailing

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With several million people using Facebook, the website has become a force to reckon with. It is estimated that users spend 30 minutes to several hours a day on Facebook. Learn how to utilize Facebook for effectively marketing your product or service. Get insights into best practices and Facebook integration methodologies. Get an overview of the six dimensions of social … [Read more...] about Online Retailing using Facebook

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Mobile Commerce is driving ecommerce growth to a great extent. Mobile devices are part and parcel of our daily lives and it goes without saying that organizations need to put in place a viable mobile commerce strategy to tap into this dynamic and profitable channel. Is all the talk about ecommerce just hype and not grounded in reality? Get an inside view to the latest trends … [Read more...] about Mobile Commerce for Retailers

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How do you go about acquiring new customers? More importantly, how do you retain them? In this webinar, we will discuss about customer acquisition and retention strategies as well as strategies to drive business growth. Explore viral marketing strategies to get others talking about your product or service. Find ways to implement retention strategies at every stage of the … [Read more...] about E Retailing Approach

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Harness the power of Social Media to market your business. Online social networks and communities are getting more popular by the day. Find out how to use it to manage your public relations, customer service, loyalty building, collaboration, networking & customer acquisition initiatives. The benefits of having a well planned social media marketing strategy in place are … [Read more...] about Social Media Marketing

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How do you get more visibility, more quality traffic and more sales for free? The answer lies in Search Engine Optimization. This webinar will help you lay the groundwork for an effective SEO plan. Find out how search engines work and what needs to be done to ensure your pages show up on the top of search engine results. Understand the latest trends in SEO and find out how to … [Read more...] about Search Engine Optimization

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From designing the structure of an e-shop to analyzing user expectations, this webinar is about the best practices to be followed while designing an ecommerce website. “Search” and “Tab” functionality options are other important aspects of an ecommerce portal that are discussed in this webinar. This webinar focuses on ecommerce design, planning and optimization best … [Read more...] about Essence of Retail e-Commerce and its Optimization

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 India is at the cusp of rapid ecommerce growth. Among the top 5 countries with the largest internet user base, the country offers great potential for ecommerce. Find out about the driving factors for e-retail growth in India as well as the do’s and don’ts regarding setting up an ecommerce business.  The Indian ecommerce market is growing at a rapid rate of 42-50% … [Read more...] about Retail e-Commerce – A Perfect Storm in India

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Introduction Online retailers spend a lot of money on getting their website up and running. A major portion of their investment is directed towards increasing the traffic of their websites or the conversion rate. A/B testing or split testing is one tool by which these retailers can pin point which elements  are to be displayed in their webpage which have a positive impact on … [Read more...] about AB Testing Basics

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One of key reasons behind the success or failure of any retailer is promotions. It doesn’t matter if the retailer is present online or not, he needs promotions to meet a variety of objectives. There are many kinds of promotions, each fulfill different purpose and each have their own pros and cons. Therefore, it becomes very important for the retailers to look at promotions with … [Read more...] about 7 Steps for Delivering Successful Retail Promotions

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Lush is a hand make cosmetics company. LUSH makes effective products out of fresh fruit and vegetables, the finest essential oils and safe synthetics, without animal ingredients. They believe in writing the quantitative ingredient list on the outside. Today they have 580+ shops globally. They hand-make our cosmetics in UK, Italy, Canada, South America and Japan, in our own … [Read more...] about Lush

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eFabrics.in, the pioneering online fabric store in India managed by RK Fabrics- a leading importer and reseller of fabrics to domestic garment manufacturers. Fabric swatches are used for booking orders. The entire operations are managed thru a customized magento backend integrated with Tally for accounting. They wanted to leverage IT with the latest technology to give fabrics … [Read more...] about Efabrics

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SportsNest is a new venture started by Bangalore based entrepreneurs to sell sports equipment online. The site chains the need of a sports equipment portal which can serve all kind of buyers by providing all popular and hard to find sports goods. Embitel got involved from the very beginning of the venture planning to help the ex-sportspersons, the emerging entrepreneurs with … [Read more...] about SportsNest

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Compuindia is a Dell Express Shipping Affiliate store owned and operated by GNG Electronics Pvt. Ltd., one of the largest affiliates of Dell India.Dell is India’s leading PC brand with a large share of their sales happening online. Compuindia aims at providing the widest range of products at competitive rates with a faster delivery. Embitel had got into a technology partnership … [Read more...] about Compuindia

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GiftBig.com is a sister division of QwikCilver Solutions Private Limited, a leading stored-value-card solutions company, serving millions of customers and corporate employees in India. They provide Gift Card programs, Loyalty programs, Discount programs for Retailers and service providers, and convenience & operational efficiency programs for Corporate like Campus Cards, … [Read more...] about Giftbig

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Desento’s believes in taking the art of gifting to new heights. They intend to make both giving and receiving gifts a more memorable and pleasant experience. Desento’s product offerings consist of finest wines packaged in unique ways. They ensure that these high quality wines reach customers within 2 working days. Desento also has a free return policy. If in case a customer is … [Read more...] about Desento

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BabyOye.com is a brand under Nest Childcare Services private Ltd. which is a one stop shop for all mother care and baby care products. It has gained huge popularity just in few months of its operation because of the best possible user experience. The portal was conceived to provide online buying of pregnancy infant-care and mother-care products, to modern Indian parents, with … [Read more...] about Babyoye

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Eyaas.com is emerging as an online shop for handicrafts from all over the world, with not only product information and its manufacturing process but also with information about creator of the product. It’s a platform for individual or groups whose source of income depends upon sales of handicrafts. This portal is proving to be more of an opportunity for crafts lover to buy … [Read more...] about Eyaas

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The Art of living foundation (AOLF) is currently one of the world’s most reputed and largest NGO. Founded by Shri Shri Ravi Shankar, AOLF has been involved in lot of personal development and trauma relief activities around the world since its inception in 1981. Although AOLF is headquartered in Bangalore, India, it has regional centers in more than 150 countries. Objective: The … [Read more...] about Art Of Living

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Red Chief is the brand of Leayan Global Pvt Ltd- a footwear & leather division of RSPL Group. The company is a complete leather and footwear manufacturer with its own tannery, and five manufacturing plants. The brand was satisfying offline successfully the huge demand of leather products under affordable prices since 1997. The brand has seen impressive growth since its … [Read more...] about Redchief

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A leading Indian versatile apparel brand which offers T-shirts, Polos, track pants, shorts, sweatshirts, sweaters, jackets and much more. Proline clothing is especially designed to fill in the need of perfect sportswear attire in the Indian market. It caters extensively to locations throughout India as well as expanding overseas operations from UK. Objective: To provide a … [Read more...] about Proline

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Puma is one of world’s renowned multinational companies that produce athletic shoes sportswear, apparels and accessories. The company was founded in 1948 near Herzogenaurach, Germany. It operates in more than 120 countries, India being one of them. Puma’s products are known for their quality, creativity and innovation. Over the years this popular brand has come up with a vast … [Read more...] about Puma

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Ballarpur Industries Limited (BILT) is the undisputed leader of the Indian paper industry. It is India’s largest manufacturer and exporter of paper, with a strong presence in all segments of the usage spectrum, including writing and printing (W&P) paper, industrial paper and specialty paper. BILT has now ventured into the retail business arena with launch of P3 retail … [Read more...] about BILT – P3 India

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Sakhi is the popular destination for online shopping of Indian ethnic wear – specially Indian designer sarees. The apparel house is committed towards modern Indian woman who continue to wear their heritage dress with pride. They operate through stores in Bangalore and Hyderabad with Sakhi’s Sarees and Salwars, which combine excellent materials like Kanchivaram, Chiffon, Cotton, … [Read more...] about Sakhi Fashions

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