Most modern-day digital applications leverage the Application Programming Interfaces for reliable communication with other systems. This has made API testing a critical part of ecommerce SDLC. In this blog, we discuss the benefits and best practices of performing API testing using REST Assured.

Artificial Intelligence has disrupted the ecommerce industry in more ways than one. Customized marketing strategies reinforced with machine learning algorithms assure exceptional customer experience for brand loyalty.

Finding the perfect blend of commerce experience and branding has always been a tough nut to crack for the ecommerce players. However, the integration of AEM and Magento has changed the rules of the game. Curious? Read on for more details..

Personalized Product Recommendations are highly relevant suggestions that take visitor data for deep analysis and stimulate visitor engagement on your Magento Ecommerce Store. Read all about it here.

If you own a Magento Ecommerce Store, you need to be aware of the advantages of Accelerated Mobile Pages (AMP). A web component framework that optimises page loading speed, Accelerated Mobile Pages are an essential part of your digital marketing toolkit.

Magento 2.x or Shopify- most of the e-commerce businesses have a tough time deciding between these popular e-commerce solutions. We bring you an infographic that compares Magento 2.x and Shopify based on factors like Omnichannel, Multi-language support, IT infrastructure & many more.

Middle-East is fast emerging a bussing hub of the e-commerce business. The region also has demonstrated an interesting trend in terms of e-commerce development platforms! We are talking about the growth of Magento 2 as a preferred e-commerce platform in the region. In this blog, we analyse how the Magento 2 Platform can Support the Hyper Growth of E-commerce.

The journey to Headless Commerce is best traveled through the milestone called Progressive Web Apps. PWA features like push notifications, deep-linking and offline availability make it one of the best Headless Commerce Solutions. Watch the video for a better insight

Adobe Symposium 2019 introduced Magento Commerce & Marketo, to the digital leaders. It was an evening about ideas & innovation for creating "Experience-Led Business". Embitel as the Showcase Partner of the event, intrigued audience with demos on Headless Commerce & AEM -Magento Commerce Integration. Read details here.

Pimcore is the new-age digital platform for dynamic management of product information to deliver a personalized digital experience to end-users. But how does it enable personalization? Why should retail brands looking to take their business online consider PIMCORE? Find out in this blog.